• by Ray Schultz , June 9, 2022

Messaging platform Jeeng has debuted a new feature designed to help publishers and other email senders work around Apple Mail’s Mail Privacy Protection (MPP).   

The new service, Ad Cache, part of Jeeng’s AdServe product, “ensures greater accuracy in ad rendering and reporting” by ensuring hat ads are seen by recipients, the company says in a blog post.  

Apple Mail allows users to opt into a program that pre-loads the content of an email message, such as the images and links that build ads. The email falsely registers as being opened, affecting metrics and campaign performance for advertisers.

But Ad Cache helps advertisers deal with the fact that “Apple does not reliably refresh those cached images,” the blog says, describing the process as follows:

“Your subscriber, Daniel, has an iPhone with Apple privacy enabled and leaves his device plugged in overnight and connected to WiFi. Daniel uses the Apple Mail app on his iPhone but also views his emails on Gmail in the Chrome browser on his laptop, plus has an iPad he uses occasionally (also with Apple Privacy enabled). 

So let’s say your Super Cool Newsletter goes out daily at 6AM to all users. “Daniel’s Apple device loads the content of that email at 6:05 AM, but Daniel has yet to see the content.” Jeeng serves a direct sold ad to Daniel at 6:05AM, and ad is cached for 24 hours.

“At 8:30 AM, when Daniel opens Apple Mail and reads the Super Cool Newsletter, he sees the ad that loaded at 6:05AM. At 9:30 AM when he opens the same newsletter in Gmail using Chrome, he sees the same ad. And again at 10:00 PM when he opens the same email on his iPad. Jeeng has cached the ad experience across devices for Daniel.

The ad changes the next day. When Daniel opens the same email, Jeeng serves new ad creative based on the sender’s GAM settings and it remains there for 24 hours."

Jeeng CEO Jeff Kupietzky claims that the new offering ensures “the level of accuracy and flexibility that advertisers and publishers need to be successful."