McKinsey: Marketing Is Among Most Popular Metaverse Actvities For Business
- by R.G. Williams , June 15, 2022
Amid the predictions that the next version of the internet will be more immersive for consumers, many businesses are determining how they’ll fit in the computer-generated environments known as the metaverse.
Most of their efforts have centered on marketing applications, according to a survey of senior executives by consulting firm …
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