Scoring strong upfront ad market revenue results, Spanish-language media group, TelevisaUnivision posted “double-digit” volume growth, according to a media executive close to the company -- its best result in seven years.The media company posted “high single digit” cost-per-thousand viewer increases (CPMs) versus the upfront market of a year ago.
A TelevisaUnivision representative had no comment with regard to the upfront negotiations.
Compared to other national TV network-based media companies, TelevisaUnivision witnessed rising overall ratings from its linear TV networks.
It also gleaned faster gaining results from its streaming platform, ViX -- its recently launched Hispanic household data ID graph -- to help boost revenue, the executive says.
Existing advertisers more than doubled the overall investment in the most recent upfront, and 70% of clients who made investments in linear also placed schedules on ViX.
Among other areas, the group’s sports programming effort -- especially around live soccer -- pushed up advertising revenues.
Strong moving ad categories include technology, pharmaceutical and financial.
From June 2021 through June 2022, the group’s biggest marketers in terms of national TV spend include: DishLatino, Target, Walmart, Cicatricure, T-Mobile, Google Pixel, Downy, Freeway Insurance, Dupixent, Febreze, and AT&T Wireless, according to iSpot.tv.
Impressions over that period total 121.9 billion, versus 116.6 billion in the previous 12-month period.