- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
MediaDailyNews, Joe Mandese - Wednesday, February 7, 2024
The new association within the association signals a return to DPAA's out-of-ho ...
- Caveats Flood Paid Search, Retail Media Investments
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Commercials Of Super Bowl Past: Oh, The Sadness Of It All
TVBlog, Adam Buckman - Wednesday, February 7, 2024
Another Super Bowl Sunday is just days away and, as always, t ...
- Yandex Severs Ties With Russia For $5.2B
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
Yandex NV has agreed to sell its assets in the country ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- Report: Celebrity SB Ads Work Best When Multiple Stars Are Involved
Mediapsssst, Richard Whitman - Monday, February 5, 2024
A System1 analysis shows the key to success with celebrity Super Bo ...
- Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 6, 2024
IAB Tech Lab released a document outlining some of the challenges ...
- Grammys Posts 34% Viewership Spike To 16.9M
Television News Daily, Wayne Friedman - Monday, February 5, 2024
This year's show was up 34% to 16.9 million, its best audien ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Blind filmmaker Adam Morse demonstrates how Google's tech helps the blind a ...
- Meta Births A More Advanced Llama
Performance Marketing Insider, Laurie Sullivan - Monday, February 5, 2024
Facebook turned 20 on Feb. 4. Meta founder Mark Zuckerberg continues ...
- Super Bowl Price Soars 11% To $6.47M Per :30
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Pricing for national TV 30-second commercials for this year's Super Bowl ...
- More Shoppable TV Is Coming
Advanced TV Insider, Wayne Friedman - Friday, February 2, 2024
Nearly 30% of CTV users have made a purchase directly from the ...
- Merman Taps Ramos-Chapman To Direct Spots, Branded Content
MAD, Steve McClellan - Thursday, February 1, 2024
Ramos-Chapman is an American director, writer and actor known for writing, producin ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Comcast Xfinity To Stop Calling Itself '10G Network'
MediaDailyNews, Wendy Davis - Thursday, February 1, 2024
Comcast, which just one year ago rebranded its home broadband service ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year
Publishers Daily, Ray Schultz - Wednesday, January 31, 2024
Programmatic ad spend is expected to grow at a rate three tim ...
- Media Agency Of The Year: Kinesso
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
On the surface, we named Kinesso agency of the year based ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- Google Search Sees Revenue Gains As It Integrates AI
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Google CEO Sundar Pichai said generative AI will fold into search a ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- LP Says The Verdict Is In: Supporting Trump Is Supporting A Sex Assaulter
Mediapsssst, Richard Whitman - Tuesday, January 30, 2024
The Lincoln Project's new ad highlighting the verdict in the E. Je ...
- Brady Returns To Super Bowl - In Ad Touting Another Money-Making Brand?
TV Watch, Wayne Friedman - Wednesday, January 31, 2024
So Tom Brady is making it back to the Super Bowl aga ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...