- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: Report
Digital News Daily, Karlene Lukovitz - Thursday, July 6, 2023
New ad formats being considered would require direct relationships with consumers a ...
- Ad Industry Ethics Cross The Pond, IAE Unveils U.K. Edition
MediaDailyNews, Joe Mandese - Thursday, July 6, 2023
The new British ethics program ironically was announced by the U.S. I ...
- Canadian News Starts To Vanish From Instagram, With Google Disappearing Next
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 5, 2023
Brodie Fenlon got a personal preview of what a future without Canadian ne ...
- Global FAST Ad Revenue To Triple, To $18B, By 2028
Digital News Daily, Karlene Lukovitz - Wednesday, July 5, 2023
The U.S. will still dominate, but its share will decline by mo ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- Havas Media, Adelaide Launch Proprietary Attention Metric
Mediapsssst, Richard Whitman - Monday, July 3, 2023
The "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Google Analytics 2020 Version Could Violate Sweden's Consumer Privacy Laws
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2023
An audit suggests the Google tool breached the privacy rules and ris ...
- Google, Facebook, Microsoft Partially To Blame For Water Deficits
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Arizona is running out of water, and tech companies like Google, Faceboo ...
- MediaMath Files For Bankruptcy, Owes Hundreds Of Millions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2023
MediaMath filed for bankruptcy protection on Friday. The bankruptcy will have ...
- 65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
Advanced TV Insider, Karlene Lukovitz - Friday, June 30, 2023
Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challe ...
- TikTok Adds Transparency Tools, Updates Data Ad-Targeting Restrictions For Teens
Digital News Daily, Colin Kirkland - Thursday, June 29, 2023
To give teen users greater control over what ads they see ...
- 25% Of SVOD Subs And One-Third Of New Sign-Ups Are Now Ad-Supported
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
Mixing ad-supported and no-ads plans based on specific services is the fastest-growi ...
- Don't Back Off LGBTQIA+ Ads - Get Them Right
MAD, Steve Olenski - Thursday, June 29, 2023
Despite some recent headlines, LGBTQIA+ ads are not toxic for marketers. We' ...
- Dotdash Meredith Pulls InStyle Article After Ad Inquiry
Publishers Daily, Ray Schultz - Thursday, June 29, 2023
National Advertising Division questions ad for "Reese Withspoon-approved" eye cream. ...
- Adobe 'I Love You, Acrobat' Launches With Its 'Own Kind Of Music'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Adobe teamed up with comedian Hasan Minhaj on a series of ...
- Perhaps The Greatest Threat To Democracy
MediaDailyNews, Ed DeNicola - Thursday, June 29, 2023
As opaque as dark money is in paid media, what's its influen ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- Search Under Fire: Publishers Eye Coalition To Address Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Search engines are again under fire from top news publishers. The N ...
- BIA Lowers Local Outlook, CTV Still Leads Growth
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
The total revenue projection has been decreased 2.4%, based entirely on somewh ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Google Disputes Report It Violates Its TrueView Ad Placement Standards 80% Of The Time
Digital News Daily, Karlene Lukovitz - Wednesday, June 28, 2023
Google says the research is inaccurate. The report says some advertisers ha ...
- Dentsu Strikes First-Mover Holding Co. Deal With Roblox
MediaDailyNews, Joe Mandese - Wednesday, June 28, 2023
"What this means for clients is access to a unique level ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
This time, experiments are happening on YouTube, as it tries to mo ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Acast Launches Host-Read Sponsorships On Automated Platform
MAD, Fern Siegel - Monday, June 26, 2023
By leveraging AI, the platform enables advertisers to discover podcasts they m ...
- Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
MediaDailyNews, Joe Mandese - Monday, June 26, 2023
In terms of sentiment, the conversations were mostly positive (57%), followed ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Meta Must Face Discrimination Claims Over Former Ad-Targeting Options
Digital News Daily, Wendy Davis - Friday, June 23, 2023
A federal appellate court has revived a lawsuit by users who cla ...