- Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
RBC Capital Markets raised estimates on Pinterest based on the firm's analys ...
- Texas Governor Signs Law Allowing Residents To Reject Targeted Ads
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
The Texas Data Privacy and Security Act requires companies to allow residen ...
- Havas Consolidates Content Creation Units Under New Prose On Pixels Entity
MAD, Steve McClellan - Wednesday, June 21, 2023
The new operation will bring together various creative, health and media studi ...
- Research: LGBTQ People 'Nearly Invisible' In Ads
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 21, 2023
Plenty of conservatives insist LGBTQ people are everywhere in the media. Y ...
- YouTube To Launch First Official Shopping Channel, In South Korea: Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Channel will operate in the Korean language and begin as a 90-d ...
- Google Makes Friends With Apple iPhone In Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
In a first for Google, the social-response team will use the rep ...
- Outdoor Campaign For 'And Just Like That ...' Takes Over NYC
TVBlog, Adam Buckman - Thursday, June 22, 2023
More than almost any other TV show or movie of its er ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes Lions
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Reels and AI were the focus of Meta's presentations at Cannes th ...
- Meta Expands IAS Partnership With Ad Measurement Tools For Reels
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Integral Ad Science is rolling out new ad-measurement tools for Reels ...
- FreeWheel, MediaScience Launch Viewer Experience Lab
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
The research initiative aims to help media companies ensure a quality advertisi ...
- Latest Google Cloud Alliance Bolsters Omnicom's Image Creating Capabilities
MAD, Steve McClellan - Tuesday, June 20, 2023
The deal gives Omnicom access to Google's Imagen, an AI-based model th ...
- Who Will Win The Dan Wieden Titanium Lion This Week? Here's How Consumers Voted
Mediapsssst, Richard Whitman - Tuesday, June 20, 2023
Cannes will announce a jury's selection for the Dan Wieden Titanium Li ...
- Gannett Files Antitrust Lawsuit Against Google
Publishers Daily, Ray Schultz - Tuesday, June 20, 2023
The antitrust suit alleges that Google forces publishers to sell growing shar ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Nielsen Inks Business Outcome Data Deal With EDO
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Nielsen has struck a deal with EDO, where its data will ...
- Warner Bros. Discovery Signs On To Unified ID 2.0 Identity Graph
Television News Daily, Wayne Friedman - Wednesday, June 21, 2023
Unified ID 2.0, started up by The Trade Desk in 2018, ...
- Google Searchers Can Get Paid For Pilfered Privacy
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 19, 2023
Google Search users who clicked on a search result link from October 2 ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format
Digital News Daily, Colin Kirkland - Monday, June 19, 2023
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Telehealth Provider Wisp Sets New Challenge For Anti-Abortion Viewers
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 20, 2023
To challenge those who oppose abortion, the new campaign asks them ...
- AI's Big Ideas: Eating Spaghetti With Your Elbows, Drinking On The Sun
MediaDailyNews, Joe Mandese - Tuesday, June 20, 2023
CANNES -- "At the end of the day, are we all ju ...
- Yahoo To Give Advertisers A Path To Premium Publishing Content
Publishers Daily, Ray Schultz - Monday, June 19, 2023
Yahoo Backstage will be available in Q3. Over 100 publishers are participat ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The deal with Adelaide will bring attention transaction metrics to the cine ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' Inventory
Television News Daily, Wayne Friedman - Monday, June 19, 2023
Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- NBCU Strikes Exclusive Ad-Sales Deal With Group Black
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
NBCU has curated a collection of Black-led and diverse content through Bla ...
- Our TV Business Numbers Are Better Than Yours: Volatility Index's New Meaning
TV Watch, Wayne Friedman - Tuesday, June 20, 2023
Projections and estimates from agency holding companies, stock market analysts, and oth ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- TikTok Expands IAS Partnership For Brand-Safety Measurement In 23 New Regions
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
TikTok has expanded its partnership with IAS to 23 new markets, usheri ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- PwC Projects 25% U.S. VOD Ad Growth Through 2027
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV s ...