- New AI-Based Tool Would Help Advertisers Place Personalized Ads In Audio Content
Publishers Daily, Ray Schultz - Sunday, June 18, 2023
The new solution selects relevant data triggers for tailored ad experiences. ...
- Masters Of The Fine Art Of Programmatic Exploitation
RTBlog, Joe Mandese - Monday, June 19, 2023
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fa ...
- Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboar ...
- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 18, 2023
This year AWS is telling clients and agencies what its focus ...
- Hard-To-Reach 'Light' Linear TV Audiences Continue To Move To Streaming Platforms
Television News Daily, Wayne Friedman - Saturday, June 17, 2023
Hard-to-reach "light" linear TV audiences represent 67% of all TV viewing overal ...
- Warner Bros.' 'The Flash,' Disney's 'Elemental' See Weak Box Office Despite High TV Spend
Television News Daily, Wayne Friedman - Sunday, June 18, 2023
Both films are at the top end of the national TV spe ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- CTV's 'Future Is Now,' With 21% 2023 Ad Growth Projected
Advanced TV Insider, Karlene Lukovitz - Friday, June 16, 2023
But linear will remain a staple in the mix for years ...
- Meta Pushes For Creator Success On Facebook With New Reels, Analytics, Ad Features
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
On Wednesday, Meta unveiled a slew of Facebook updates targeted toward creato ...
- ANA: Improving Programmatic Practices Could Save Marketers Billions
MAD, Fern Siegel - Thursday, June 15, 2023
The majority of an ad's target audience -- 95% -- could mo ...
- 'The Guardian' Rejects Gambling Advertising
Publishers Daily, Ray Schultz - Thursday, June 15, 2023
The gambling industry has had a destructive impact in the UK a ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- Peacock Employs New Vizio Content Discovery Feature
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
The feature allows users to preview free content and switch directly fr ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- EU Might Want Google To Break Up Its Ad Business - Take A Number
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- 2023 Agency Revenue Growth Projected To Outpace Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madis ...
- Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2023
Yelp has added three partners -- Tinuiti, Assembly, and Performics -- ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- TVision, DoubleVerify Strike Ad-Attention Partnership For CTV
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
The partnership will provide ad-attention data attached to ad exposure and viewab ...
- Twitter's 'Accuracy'? All For TV-Like Brand Safety?
TV Watch, Wayne Friedman - Wednesday, June 14, 2023
Linda Yaccarino, now CEO of Twitter, says via tweet: "Twitter is ...
- FTC Will Try To Block Microsoft's Activision Blizzard Acquisition: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2023
The FTC is set to file for an injunction that would enab ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- Google Search Generative Experience Becomes Major Challenge For Publishers
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2023
While early concerns focused on GAI's potential to replace jobs and spre ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Microsoft Store Ads Will Serve In Bing Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Microsoft Store Ads will now appear in Bing search results and wi ...