Digital audio platform AMA (A Million Ads) has debuted an AI-powered advertising tool it says can help advertisers place relevant ads in audio content.
The solution, Studio.AI, intelligently syncs audio files with script lines and selects relevant data triggers for personalized ad experiences, the firm says.
The goal is to help advertisers “build and launch campaigns that are tailored and high-performing, thereby reducing the barriers to entry for advertising on digital audio,” says Steve Dunlop, founder and CEO of AMA.
The tool is available for use in such audio platforms as Spotify, Pandora, Acast and iHeart.
AMA is exploring integrations with AI tools, including OpenAI’s ChatGPT.
According to AMA, Studio.AI provides these benefits:
Audio-Script Synchronization-- Studio.AI automatically matches the ideal audio voice elements to each script.
Hyper-Personalization with Data Triggers--Studio.AI enables advertisers to deliver tailored audio ads to based on data triggers like location, date/time, weather, device type, events and ad rotation.
“Brands, big and small should be equipped with creative capabilities enabling them to develop experiences that are scalable, performant and cost-effective,” Dunlop argues.