- Google MSA New Transparency Policy Provides More Campaign Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Google plans to give advertisers more information on the ads they ser ...
- Reddit Contextual Keyword Targeting And Product Ads Launch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Google Generative Search Experience Returns Answers In Half The Time
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2023
Google Search generative AI takes a bit of getting used to, b ...
- Google Ads Changes Trademark Policy, Puts More Accountability On Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Google Ads will begin rolling out changes to its Trademark Policy ...
- CNN TV, Digital Ad Revenue Plunged 39% YOY Through April
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Advertisers are down 23% in the first 4 months of 2023, p ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Best Pharma Ads: The Sound Of Cancer Cells Dying
Pharma & Health Insider, Les Luchter - Thursday, June 8, 2023
Klick Health's Rich Levy, former Pharma Lions Jury president, highlights some t ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Streamer Ad Revenue Estimates: Disney+ Eyes $750M, Netflix $620M
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Netflix is projected to end the year with $620 million in ...
- Amazon Reportedly Planning Ad Option For Prime Video
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Amazon is planning to launch a platform-wide ad-supported tier of its Pri ...
- Uneasy PGA-LIV Golf Merger: Where Does This Leave Sensitive TV Networks -- And Advertisers?
TV Watch, Wayne Friedman - Thursday, June 8, 2023
Critics complain that the association of Saudi Arabia with professional golf ...
- Microsoft Advertising Updates Cross-Device Attribution
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 7, 2023
Microsoft Advertising plans to roll out a cross-device attribution model that wi ...
- Streaming Ad Spend Down 28% In Q1, Writers' Strike Threatens Several Media Formats
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
A MediaRadar analysis quantifies the strike's potential impact on advertising in streami ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
The expanded partnership enables advertisers to purchase all forms of audio a ...
- Analyst Outlook for Hulu: Strong Daily User Minutes, But Ad Challenges Expected
Television News Daily, Wayne Friedman - Tuesday, June 6, 2023
Hulu's video-on-demand platform is at an estimated 69 minutes per day p ...
- Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Digital News Daily, Wendy Davis - Monday, June 5, 2023
Alexa users want a federal appellate court to reinstate a privacy lawsu ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
Other new elements included in the template include definitions and provisions f ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- 2022-23 TV Season: Daytime Grows 1%, Prime Sinks 3%
Television News Daily, Wayne Friedman - Monday, June 5, 2023
Total linear daytime ad impressions have grown to 860.3 billion, for ...
- AVOD Revenue Shows Slight Q1 Decline, But Projected For 21% Growth In 2023: Analyst
Television News Daily, Wayne Friedman - Monday, June 5, 2023
For full-year 2023, business for all major AVOD platforms is estimated ...
- MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, Expansion
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2023
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board ...
- 'Spider-Man: Across The Spider-Verse' Nets $120.5M - Sony's Best Animated Domestic Opening
MediaDailyNews, Wayne Friedman - Monday, June 5, 2023
'Across the Spider-Verse,' Sony's best animated domestic opening, had a modest nation ...
- YouTube Reverses Misinformation Policy, Cites Political Balance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 2, 2023
YouTube says the ability to openly debate political ideas - even controversi ...
- Will Advertisers Be Impacted By YouTube's Reversal Of Political Ad Policies?
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 3, 2023
Advertisers may wonder how YouTube's reversal of its decision to take do ...
- Ben & Jerry's Pulls Ads From Twitter, Cites Rising Hate Speech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Ben & Jerry's says it is troubled by hate speech -- a ...
- Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less
Television News Daily, Wayne Friedman - Friday, June 2, 2023
Major advertisers should maintain their TV campaigns in the summer season, whi ...