- Google Defeats Suit Over 'Rampant' Click Fraud
Digital News Daily, Wendy Davis - Thursday, February 22, 2018
An advertiser who sued Google for click fraud failed to address wheth ...
- Google's Best Practices For AdWords Experiments
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 15, 2018
Google has put together a checklist of best practices for marketers wanti ...
- Google To Shutter Review Extensions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 11, 2018
Google Review extensions will stop serving up in AdWords this month a ...
- Google Promises To Follow FTC Settlement Conditions After Expiration
Digital News Daily, Wendy Davis - Tuesday, December 26, 2017
Google says it will continue to allow websites to opt out ...
- Google To Extend AdWords API Terms Made With FTC
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 26, 2017
Google will keep the voluntary commitments it made with the Federal Trade Commissi ...
- Google Reimagines AdWords With New Features
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google reintroduced AdWords Thursday, tweaking existing features and adding new ones intend ...
- Google Asks U.S. Government For New Online Political Ad Rules
Search & Performance Insider, Laurie Sullivan - Friday, November 10, 2017
The Russian influence seems to go much further than political ads. Goog ...
- Google's Contractor Marketplace Expands, Rebrands To 'Local Services' In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sponsored Ads allow businesses participating in Local Services by Google to ser ...
- 1-800 Contacts Suppressed Competition By Restricting Search Ads, FTC Judge Says
Digital News Daily, Wendy Davis - Monday, October 30, 2017
Efforts by the contact lens retailer 1-800 Contacts to prevent its tradema ...
- Google Prepares Advertisers For Curious Holiday Shoppers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2017
On Tuesday, Google will introduce and launch several products to help markete ...
- Google Attribution Rolls Out To Thousands Of Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
After years of trying to attribute the click, view and other consum ...
- Google Releases Latest AdWords Interface To All
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 12, 2017
Reports, bid adjustments, landing pages, and other features are included in th ...
- Judge Sides Against Google In Battle Over AdWords Discount, Geotargeting
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
In a blow to Google, a federal judge has ruled that t ...
- Google's Travel Biz Worth An Estimated $100 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 18, 2017
Helping Google reach this goal are metasearch engines like Kayak and Triva ...
- Google Takes AdWallet Under Its Wing
Digital News Daily, Laurie Sullivan - Friday, September 15, 2017
Will Google acquire AdWallet? That's the question investors are asking. ...
- Fashion Retailer Drops Trademark Battle With Google Over AdWords
Digital News Daily, Wendy Davis - Friday, September 8, 2017
A New York-based fashion retailer that sued Google over alleged trademark infringeme ...
- Google Changes AdWords Guidelines In Response To Apple's Intelligent Tracking Prevention
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 8, 2017
Google created a new Analytics cookie and made changes to AdWords Ter ...
- Google's Ecommerce Influence In Decline
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 7, 2017
Google generated 62% of all traffic to ecommerce sites and 63% ...
- Google Revamp Ties Ad Frequency To Stock Levels
Around the Net In MAD London, Sean Hargrave - Tuesday, September 5, 2017
Google AdWords has been updated to allow advertisers to better understand whi ...
- Google Introduces Absolute Top Impression Share Metric
Search & Performance Insider, Laurie Sullivan - Friday, September 1, 2017
The product status report and absolute top impression share aim to identi ...
- Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
Google is preparing to run tests in which its platform will crea ...
- To Optimize Or Not? Google Updates AdWords Ad Rotation Settings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
With Google's AdWords update, two options become available in September: Optimize, whi ...
- Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
Google reportedly said it will begin issuing refunds to advertisers, but ...
- Most Expensive Keywords In The U.S.
Search & Performance Insider, Laurie Sullivan - Tuesday, August 29, 2017
WordStream analyzed some of the most "super competitive" words running in Goog ...
- BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
Search & Performance Insider, Laurie Sullivan - Wednesday, August 16, 2017
Consumers can now buy auto parts online and take them to ...
- Google Reboots Display Network, Gives Advertisers More Control
Digital News Daily, Laurie Sullivan - Wednesday, August 9, 2017
Google plans to change the options it gives advertisers for excluding categori ...
- Google Sitelinks, Callouts, Snippets To Deliver More Information
Search & Performance Insider, Laurie Sullivan - Thursday, August 10, 2017
Would a movable carousel enable Google to add more callouts or sitelin ...
- Google Prepares For Europe's New Privacy Rules
Search & Performance Insider, Laurie Sullivan - Tuesday, August 8, 2017
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google sa ...
- Law Firm Drops Lawsuit Against Google Over AdWords
Digital News Daily, Wendy Davis - Wednesday, August 2, 2017
A New York law firm that sued Google for alleged trademark infringeme ...
- Google Redesigns Search Console, Tests Reporting Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Google confirmed that it will add two new reporting features in t ...