- Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The Electronic Privacy Information Center filed a complaint asking the Federal Tra ...
- Google Brings Voice To Analytics, Simplifies Interactions With Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2017
The idea is to make it easy for anyone within an organizati ...
- Most Expensive Keywords In The U.S.
Search & Performance Insider, Laurie Sullivan - Monday, July 3, 2017
Interestingly, the keywords for the category of Business Services include Data Ro ...
- How To Prepare For Changes To AdWords Enhanced CPC
Search & Performance Marketing Daily, David Grow - Friday, June 9, 2017
An automated bidding strategy within Google AdWords, Enhanced CPC considers an arr ...
- FEP Wants Google's Parent To Provide Charitable Donations Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2017
National Center for Public Policy Research's Free Enterprise Project (FEP) asks shareholde ...
- Google Facing Two New Trademark Lawsuits Over AdWords
Daily Online Examiner, Wendy Davis - Thursday, June 1, 2017
A law firm and a fashion retailer have brought trademark infringement sui ...
- Unusual Keywords Trending For MuscleEgg's Mobile Search Traffic
SearchBlog, Laurie Sullivan - Wednesday, May 31, 2017
The available search traffic for one of MuscleEgg's top targeted keyword phras ...
- Tipsy Elves Sues Rival Over Google Ads
Daily Online Examiner, Wendy Davis - Friday, May 5, 2017
Tipsy Elves, which secured funding after appearing on Shark Tank in 201 ...
- Predictive Analytics, AI Shave Time From Google AdWords Campaign Management
SearchBlog, Laurie Sullivan - Friday, May 5, 2017
LXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multip ...
- Google Broadens Exact-Match Variations In AdWords
SearchBlog, Laurie Sullivan - Monday, March 20, 2017
In the coming months, exact-match targeting will take into consideration close varian ...
- Yoobi Gains Brand Loyalty From Google Campaigns Running Early In Season
SearchBlog, Laurie Sullivan - Wednesday, March 15, 2017
Google Analytics helped Yoobi marketers discover the shift in the back-to-school seas ...
- Google, Disney Break Ties With Anti-Semitic Media, Social Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2017
Google has taken sweeping steps to rid the Internet of anti-Semitism a ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2017
Facebook's mobile ad network emerged as the top-performing advertising network during t ...
- Google Wind Farms, Renewable Energy To Power Search, AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 6, 2016
Google said that in 2017, it expects to run entirely on renewab ...
- Google Estimates More Than 130 Trillion Web Pages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Search marketers are up against some difficult times as they try ...
- Google Shows Advertisers How To Accomplish Campaign Goals
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2016
Google launched a new AdWords Web site Thursday to hone in ...
- Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2016
Google on Thursday introduced affiliate location extensions in AdWords to help manufacture ...
- Testing AdWords Bid Headroom, Higher CPCs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 28, 2016
Marketers trust Google to give them the best cost per click, b ...
- In Subject Lines Every Word Counts
Research Brief, Jack Loechner - Wednesday, August 31, 2016
According to a new study over a 20-month period to determine wh ...
- Google Merchant Center Gets A New Look
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 30, 2016
Google Tuesday introduced an updated version of Merchant Center, which offers t ...
- Google Introduces Three AdWords Express Features For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2016
Google introduced three new features for AdWords Express Wednesday for small, loc ...
- Google, Shutterstock, Licensing Deal Automatically Chooses Images For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Shutterstock announced Tuesday a licensing deal with Google that gives marketers acce ...
- YouTube Live Streaming App Rewinds Search, Authenticity
SearchBlog, Laurie Sullivan - Monday, June 27, 2016
Products will become the star of live-streaming shows by allowing marketers ...
- comScore Research Shows YouTube's Emerging Landscape
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
As VidCon kicks off in Anaheim, Calif., among the bright lights ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part I
Search & Performance Marketing Daily, Oren Netzer - Wednesday, June 22, 2016
Long-tail keywords represent 70%-80% of search query volume. Yet because of t ...
- Google Search Analytics Adds Comparison Reporting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 16, 2016
Google has added a the ability to compare one query with another in t ...
- The Lowdown On AdWords Store Visit Conversions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 14, 2016
Larry Kim tells marketers that the combination of new Google Maps Local Sear ...
- Co-Marketing With Product Listing Ads Goes Programmatic Through HookLogic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2016
HookLogic, which focuses on ads for retail ecommerce sites, has extended i ...
- Optimizing Local Paid-Search Campaigns In AdWords: 6 Tips
Search & Performance Marketing Daily, Susan Bryant - Wednesday, June 8, 2016
Paid-search marketers have adjusted strategies for campaigns, landing pages, ad copy, ...
- Supreme Court Rejects Google's Appeal In AdWords Battle
Daily Online Examiner, Wendy Davis - Monday, June 6, 2016
The Supreme Court on Monday refused to hear Google's appeal of ...