- Appreciating The Gen X Affluent Consumer
MediaDailyNews, Josh Lane - Friday, April 4, 2025
Over the next 10 years, Gen X will continue to be ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- In A First, Saks Teams Up With Dior For Holiday
Marketing Daily, Sarah Mahoney - Sunday, December 3, 2023
The retailer is going all in with a single partner, making ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Two Consumer Groups Have Heightened Concerns About Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Consumers remain concerned about where they see ads, especially for brands th ...
- Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
MediaDailyNews, Joe Mandese - Monday, April 20, 2020
Nearly two-thirds of American consumers say they miss one or more ...
- Lessons From 2008 Recession: No Quick Return To Normal For Affluent Market
Marketing Insider, Michael Baer - Tuesday, March 24, 2020
Among the biggest reason why: Economic anxieties are likely to persist f ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome Advertising
Video Insider, Karlene Lukovitz - Tuesday, August 13, 2019
Advertisers and platforms would do well to pay close attention to Ipsos ...
- NBCU Drives 'Shop With Golf' With Golf Channel
Television News Daily, Wayne Friedman - Thursday, March 28, 2019
Targeting affluent TV golf viewers, NBCU is starting an ecommerce market f ...
- 2019 Affluent Outlook: What A Difference A Year Makes
Marketing Insider, Michael Baer - Friday, February 15, 2019
Overall, economic storm clouds appeared in late Q4 '18 and clearly provid ...
- Jackson Hole Brings Mountain To Target Audience Via VR/AR
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It intentionally positioned the experience at the intersection of one of t ...
- Study: For The Affluent, Time Is Their Most Valuable Asset
MAD, Larissa Faw - Thursday, December 27, 2018
Seismic shifts in culture, the economy and technology are reshaping views ...
- The Influence Of Affluencers
Research Brief, Jack Loechner - Wednesday, April 4, 2018
According to a recent Ipsos Affluent Survey, Affluencers, (adults living in househol ...
- Influence Squared
Research Brief, Jack Loechner - Wednesday, November 1, 2017
"Affluent" defines adults living in households with at least $125,000 in annu ...
- The Future Of Luxury: Understanding The Millennial Mindset Of Success
Engage:Affluent, Cara David - Monday, July 24, 2017
Predicting the future of luxury has never been more nuanced than ...
- Luxury And The Age Of Distraction
Engage:Affluent, Thomas Sychterz - Wednesday, June 28, 2017
The erosion of attention in the era of "information overload" has beco ...
- The IoT Checks In: Bringing Connectivity To Luxury Hotels
Marketing: Travel, Sara Bamossy - Thursday, June 8, 2017
One of the oldest industries in the world is poised to pa ...
- The Affluent Mobile Story Is Told Across Multiple Devices
Engage:Affluent, Lena Bourgeois - Tuesday, June 6, 2017
When pursuing an omnichannel approach, it's important to not only understand whi ...
- Stop Thinking Digital To Get The Attribution You Deserve
Engage:Affluent, Rebecca Kaplan - Wednesday, May 17, 2017
In our data-driven world, guesses, feelings and estimates about how ads a ...
- Publicis Probes Affluent Asian Travelers In New Report
MAD, Larissa Faw - Tuesday, May 16, 2017
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangement ...
- Lexus, Land Rover Unveil New Campaigns
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2017
Lexus is launching what it is calling a "pivotal" campaign for i ...
- Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
Engage:Affluent, Bob Shullman - Wednesday, May 3, 2017
Based on recent questions we have received about what’s really going ...
- Should Affluent Hispanics Be Considered General Market?
Engage:Affluent, Mario Carrasco - Wednesday, April 19, 2017
Multicultural marketing has created a marketing economy based on segmenting the populati ...
- In Luxury Auto, Dealers Must Be Data-driven
Engage:Affluent, Lena Bourgeois - Wednesday, April 12, 2017
The dealership is no longer a consumer's first stop when researching ...
- Luxury, In The Words Of Female And Male Luxury Buyers
Engage:Affluent, Bob Shullman - Wednesday, April 5, 2017
This month's column follows up on the many comments we received fr ...
- Millionaire Households Still 5% Of All Households
Research Brief, Jack Loechner - Wednesday, March 8, 2017
The number of millionaire households in the United States has grown ...
- Affluents Feel Good About 2017 Prospects
Marketing Daily, Aaron Baar - Wednesday, January 25, 2017
"In a world of uncertainty, they'll try to focus on the thin ...
- Voice Search More Commonly Used In Public Places By Affluent Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2017
While men are more likely than women to use voice search ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- A New Generation's Behaviors Will Change Affluent Marketing
Engage:Millennials, Lena Bourgeois - Friday, November 11, 2016
Industries like insurance are struggling to capture the attention of younger generatio ...