- Gen X: The New Luxury Buyers And How To Reach Them
Engage:Affluent, Layton Han - Wednesday, May 30, 2012
There's a new customer segment to target: Slackers. In early May, t ...
- Auction Education: Items That Entice The Affluent To Donate
Engage:Affluent, Perry Allison - Friday, May 18, 2012
The charity auction season is in full swing. Over the next f ...
- A Brief Profile Of Asian Affluents
Engage:Affluent, Stephen Kraus - Wednesday, May 16, 2012
Many ethnic groups, such as African-Americans and Hispanics, tend to be under-represent ...
- The Five Things You Need To Know To Protect Your Trademark In China
Engage:Affluent, Patricia Pao - Wednesday, May 2, 2012
According to "Women's Wear Daily," Herms lost its appeal to the Chi ...
- Attracting Affluent Travelers: How The Top Destinations Do It
Engage:Affluent, Layton Han - Wednesday, April 25, 2012
Recently, Luxury Travel Magazine published a list of the top destinations f ...
- Optimism Hits A One-Year High
Engage:Affluent, Stephen Kraus - Wednesday, April 18, 2012
Half of Affluents are now optimistic about the U.S. economy, solidifying t ...
- Business Travel Frequency Increases 27% Vs. 2010
Engage:Affluent, Scott Marden - Wednesday, April 11, 2012
As the travel industry prepares for an uncertain summer season (amid airfa ...
- 8 Things To Know To Engage Affluent Chinese Tourists
Engage:Affluent, Patricia Pao - Wednesday, April 4, 2012
The U.S. (and France) is a shopper's paradise for the Chinese. T ...
- The Digital Divide, Affluent Style
Engage:Affluent, Layton Han - Wednesday, March 28, 2012
When it comes to travel brands that cater to affluent customers, there ...
- How Affluent Americans Feel About Income Inequality And Wealth Concentration
Engage:Affluent, Stephen Kraus - Wednesday, March 21, 2012
Income inequality and wealth concentration have grown consistently since the 1980s, b ...
- Staying Luxurious In Non-Luxurious Times: The Digital Formula for Luxury
Engage:Affluent, Kyle Priest - Wednesday, March 14, 2012
In this new economy of abundant choice and access, is it enou ...
- I (Heart) Designer Handbags
Engage:Affluent, Patricia Pao - Wednesday, March 7, 2012
Since 2009, we have had the privilege of being able to surv ...
- Even Affluent Customers Can't Buy Time
Engage:Affluent, Layton Han - Wednesday, February 22, 2012
If you need a few laughs today, Google "rich people problems." So ...
- Do Affluents Just Want A Porsche?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 16, 2012
Maybe affluent people want their sports cars to have gasoline engines. Tes ...
- Affluents, Coupons, And The Implications Of A Female-driven Marketplace
Engage:Affluent, Stephen Kraus - Wednesday, February 15, 2012
People are often surprised to learn how frequently Affluent consumers use coupo ...
- There's Groupon, And Then There's Good Will
Engage:Affluent, Perry Allison - Friday, February 10, 2012
Why partnering with a charity is a better deal for brands ...
- Top Loyalty Engagement Brands In Affluence
Marketing Daily, The Editor - Wednesday, February 8, 2012
Today, subscribers will be getting Engage:Affluent. Here are the top brands ...
- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...
- Whither Mobile?
Engage:Affluent, Layton Han - Wednesday, January 25, 2012
It's hard to imagine that any brand could be holding back ...
- 2011 Ended On A Positive Note For Affluents
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, January 18, 2012
Affluent optimism in the U.S. economy ended 2011 by rising for thr ...
- How Brands Can Grow Their Affluent Customer Base By Partnering With Innovative Non-Profits
Engage:Affluent, Perry Allison - Wednesday, January 11, 2012
Affluent consumers are typically highly educated, involved in their community, and a ...
- The 10 Things You Need To Know To Engage The Affluent Chinese Customer
Engage:Affluent, Patricia Pao - Wednesday, January 4, 2012
Mainland China is a thriving marketplace. Growth will continue to be robu ...
- Affluents Plan To Spend More On Travel
Marketing Daily, Tanya Gazdik - Monday, January 2, 2012
Over half of all luxury consumers surveyed by Unity Marketing report th ...
- Big Cars And Fancy Suits: The Next Cycle
Engage:Affluent, Layton Han - Wednesday, December 28, 2011
At this point of the year, we like to prognosticate. It nev ...
- Luxe In Flux
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, December 21, 2011
Tracking the evolution of luxury into 2012 and beyond. ...
- Affluents Shift Gears In Auto Brand Consideration
Engage:Affluent, Scott Marden - Wednesday, December 14, 2011
The automakers released their 2012 lines a few months age, and ...
- Engaging China By Going Public
Engage:Affluent, Patricia Pao - Wednesday, December 7, 2011
China is forecast to be the world's top buyer of products su ...
- Affluents May Be Best Gift This Year
Marketing Daily, Scott Marden - Tuesday, November 29, 2011
The holidays are fast approaching; as the number of shopping days dwindle ...
- Wealthy Americans Redefining Luxury
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
The 1% may over-index for strict Freudian analysis, but they are probab ...
- Affluent Marketing In The Post-Occupied Zone
Engage:Affluent, Layton Han - Wednesday, November 23, 2011
There has arguably been no stronger stigma attached to affluence than ...