- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Regain Their Loyalty: The Art Of Reactivating Dormant Luxury Buyers
Engage:Affluent, Layton Han - Wednesday, October 24, 2012
In the era of Groupon Reserve, how can luxury brands hope ...
- Money On Their Minds: A Look At Investments
Engage:Affluent, Stephen Kraus - Wednesday, October 17, 2012
Defining Affluents as the 59 million U.S. adults living in households wi ...
- Using Email To Sell High-Ticket Items
Engage:Affluent, Scott Neuberger - Wednesday, October 10, 2012
Much has been written about today's affluent consumers being device-crazy. For exampl ...
- Made For China
Engage:Affluent, Patricia Pao - Wednesday, October 3, 2012
Despite the weakened Chinese economy, the appetite for luxury goods remains stron ...
- Affluent Americans Are More Optimistic
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
Affluent Americans are feeling more hopeful as they take greater control ...
- The New Equation: Bad Economy; Good Marketing
Engage:Affluent, Layton Han - Wednesday, September 26, 2012
Economic growth has come to a halt; incomes are flat, the G ...
- Affluents' Hunger for Media Content Continues to Grow
Engage:Affluent, Stephen Kraus - Wednesday, September 19, 2012
Today we released the 2012 Mendelsohn Affluent Survey, marking our 36th consecuti ...
- Lifestyle Is In The Digital Air!
Engage:Affluent, Kyle Priest - Wednesday, September 12, 2012
Change of seasons creates powerful consumer engagement opportunities. ...
- Luxury Marketers Moving To Digital Advertising
Research Brief, Jack Loechner - Thursday, September 6, 2012
According to Martini Media, teamed with Digiday to poll marketers and ...
- Back to School Means Big Business
Engage:Affluent, Patricia Pao - Wednesday, September 5, 2012
Jing Daily believes that "sending a child abroad to study is consider ...
- The Changing Nature Of Affluence
Engage:Affluent, Skip Brand - Wednesday, August 29, 2012
Man, we love to come up with new catch-phrases and words. Th ...
- Lincoln To Build Presence In China
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
The Dearborn, Mich. automaker says the move to put Lincoln in Chi ...
- Mercedes-Benz Touts mBrace2 Telematics Platform
Raw, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telemati ...
- Secrets Of The Luxury Winners
Engage:Affluent, Layton Han - Wednesday, August 22, 2012
Ritz-Carlton. Omni Hotels. Alaska Airlines. Air Canada. These are the upscale bran ...
- IAB Rising Stars: Go Big Or Get Lost
Online Media Daily, Skip Brand - Monday, August 20, 2012
When it comes to these new mobile and tablet units, think abo ...
- Affluents Don't Feel Affluent In The Summer Of Uncertainty
Engage:Affluent, Stephen Kraus - Wednesday, August 15, 2012
It's a summer of uncertainty, with Affluent optimism gyrating based on t ...
- New Fall TV Shows Not Getting Affluents' Attention
Engage:Affluent, Scott Marden - Wednesday, August 8, 2012
Each year, our research looks to uncover television's most anticipated programs amo ...
- Chinese Demand Continues To Propel Luxury Goods Companies
Engage:Affluent, Patricia Pao - Wednesday, August 1, 2012
Since 2009, we have been able to survey the attitudes and usa ...
- Engaging The Affluent: Remixed
Engage:Affluent, Layton Han - Wednesday, July 25, 2012
We know where the affluent customers are. As an industry we ha ...
- High-Expectations Hangover: Insights From The Latest 'Survey of Consumer Finances'
Engage:Affluent, Stephen Kraus - Wednesday, July 18, 2012
Last month, the Federal Reserve Board released results from the latest Surv ...
- Thinking Local Helps You Go Global
Engage:Affluent, Patricia Pao - Tuesday, July 3, 2012
Most luxury goods companies focus on getting their product right and assum ...
- Orbitz Defends Its Practice
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 2, 2012
Mac users who search for hotels on the Orbitz online booking servi ...
- Regarding HENRY: The Return Of The Newly Affluent
Engage:Affluent, Layton Han - Wednesday, June 27, 2012
The profile of the affluent customer continues to evolve. Just last Septemb ...
- How Luxury Properties Reach Affluent Travelers With Online Charity Auctions
Marketing: Travel, Perry Allison - Friday, June 22, 2012
The headline of this piece might be a bit misleading as ...
- Affluents Living Digitally Infused Lifestyles
Engage:Affluent, Stephen Kraus - Wednesday, June 20, 2012
Each month, our survey takes the pulse of American Affluents, tracking the ...
- The Original Social Network
Engage:Affluent, Scott Marden - Wednesday, June 13, 2012
Advertisers are starting to question the use of social networking sites su ...
- Lap of Luxury: Using Customer Insights To Deepen Customer Relationships
Engage:Affluent, Stephan Dietrich - Thursday, June 7, 2012
Luxury brands seem immune to the caution that has characterized the reta ...
- Beware Of Chinese Promising To Deliver Rich Mainlanders
Engage:Affluent, Patricia Pao - Wednesday, June 6, 2012
There are five things to consider before signing on. ...
- The Affluent Male Is An Online Shopper
Research Brief, Jack Loechner - Thursday, May 31, 2012
According to a new survey by iProspect. "The Affluent Male: What H ...