- Cheers: RTO+P Wins William Grant & Sons Liqueur Brand Account
MAD, Larissa Faw - Thursday, November 5, 2015
The agency already handled a vodka brand for the Spirits distributor a ...
- Abbott Puts $120 Million Media Assignment In Play
MAD, Steve McClellan - Thursday, November 5, 2015
The incumbent is Mindshare, which is expected to defend. In addition ...
- BMW Appoints The Community As Its New U.S. Hispanic AOR
MAD, Steve McClellan - Wednesday, November 4, 2015
The Hispanic market is an important one for BMW: a recent surv ...
- Johnson & Johnson Consolidates Global Media With UM
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
The health and skincare company called a review of its global med ...
- J&J Consolidates $2.6 Billion Global Media Assignment With J3
MAD, Steve McClellan - Friday, October 30, 2015
The award comes shortly after a decision by the consumer care a ...
- Government Preps 2020 Census Communications Contract Review
MAD, Steve McClellan - Thursday, October 29, 2015
The solicitation process for the contract is tentatively scheduled to begin ...
- PHD Lands Global Paid Search, UK Media Chores For Virgin Atlantic
MAD, Steve McClellan - Tuesday, October 27, 2015
The appointment came less than a month after the client had select ...
- American Airlines Chooses Crispin, MediaCom For Global Ad, Media Chores
MAD, Steve McClellan - Tuesday, October 27, 2015
The selections came after a review that began in July and ju ...
- Morrisons Places Creative Under Review
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
DLKW Lowe, the incumbent, will not be repitching for the business. Morriso ...
- 'Agency of Things' Aims to Connect Brands
Connected Thinking, Chuck Martin - Monday, October 19, 2015
As billions of things become internet connected, brands will be faced wi ...
- Baileys Appoints Mother Global Strategic And Creative Partner
Around the Net In MAD London, Sean Hargrave - Monday, October 19, 2015
This is the fourth Diageo brand for Mother, which also works ...
- What's Driving This Year's Media Agency Review Activity?
MAD, Steve Fajen - Thursday, October 15, 2015
No, not kickbacks. There are three reasons the most important of whi ...
- Spark Wins Providence Health & Services Media AOR
MAD, Steve McClellan - Thursday, October 15, 2015
The SMG shop is on a roll in the new business departmen ...
- ID Media Wins Capital Brands' Media AOR Duties
MAD, Steve McClellan - Tuesday, October 13, 2015
The appointment signals a strategy shift for the small appliance and nutrition ...
- On The Beach Hands Media Brief To The7stars
Around the Net In MAD London, Sean Hargrave - Monday, October 12, 2015
The7stars won the account after a competitive pitch and will begin wo ...
- Mondelez Splits $2 Billion Media Account Between Carat And SMG
MAD, Steve McClellan - Friday, October 9, 2015
The two incumbents were in a shootout review, but the agency opt ...
- Capita Starts Approaching Agencies For Army TV Brief
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
The outsourcing giant, which is running the pitch in-house, began approaching agenci ...
- Brunner Lands Mitsubishi Electric
MAD, Larissa Faw - Thursday, October 8, 2015
Brunner will oversee the company's cooling and heating division's overall marketing communicatio ...
- Virgin Atlantic Hands Arena GBP12m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
The process, which was handled by ID Comms, was initially a seven-w ...
- Struck Wins Utah Tourism Account
MAD, Larissa Faw - Wednesday, October 7, 2015
The agency, which was the incumbent on the account, beat out ni ...
- Campbell Ewald Checks In To Country Inn & Suites
MAD, Larissa Faw - Tuesday, October 6, 2015
Parent company Carlson Rezidor Hotel Group (CRHG) plans on repositioning the upper-midsca ...
- BSSP Wins Logan's Roadhouse Account
MAD, Larissa Faw - Monday, October 5, 2015
The appointment follows several changes at the restaurant chain. Last October, Logan ...
- Assembly Wins Amazon's Audible Inc. Media Assignment
MAD, Steve McClellan - Monday, October 5, 2015
The MDC agency's duties will include cross-channel media buying and planning, strateg ...
- Kraft Heinz Conducts Agency Review
MAD, Steve McClellan - Friday, October 2, 2015
Word of the creative agency review follows last month's decision by t ...
- Suntory Consolidates European Media With GroupM
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Suntory Food & Beverage Europe has consolidated its media buying into GroupM ...
- WPP's Sir Martin Sorrell Says Media Reviews Cause 'Enormous Strain'
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Sir Martin Sorrell has expressed his concern over clients treating agencies ...
- Honda Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Starcom Mediavest Group handles Honda's European media. It picked up the consolidat ...
- 72andSunny Selected As New Coors Light Agency
MAD, Steve McClellan - Wednesday, September 30, 2015
The brand has struggled in recent years, with a low single-digit sal ...
- SMG's Spark Wins Valspar Paint Media AOR
MAD, Steve McClellan - Wednesday, September 30, 2015
The agency will handle media planning and buying for the client f ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For Them
RTBlog, Sean Hargrave - Tuesday, September 29, 2015
It's clear why agencies and publishers like automated buying -- but unt ...