- Benecol In Talks With UK Agencies Ahead Of New Product Launches
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
Benecol, the cholesterol-lowering food brand, is in talks with UK agencies ...
- Darden Puts $200 Million Media Assignment In Review
MAD, Steve McClellan - Friday, February 20, 2015
The incumbent is Publicis Groupe's Starcom, which won the Darden assignment ...
- Wonga Calls Review -- Albion Will Not Be Repitching
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Wonga, the controversial payday loans company, is reviewing its UK advertising busines ...
- Spark Sweeps Up iRobot Account
MAD, Larissa Faw - Tuesday, February 17, 2015
Roomba's parent company, iRobot, is rethinking its brand status under its n ...
- New Mexico Agencies Incapable of Handling Santa Fe Tourism Account, Snowbound Boston Agency Chosen Instead
Mediapsssst, Richard Whitman - Tuesday, February 17, 2015
Given this winter's perpetual East Coast blizzard and the propensity for, y ...
- Golf's European Tour Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
The European Tour is preparing to review its creative account, after Saatc ...
- JWT Lands Brief To Widen Ribena's UK Appeal
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
JWT beat Mother and VCCP -- and Grey London at an earli ...
- Wells Fargo Launches Media Review
MAD, Steve McClellan - Wednesday, February 11, 2015
Wells Fargo has launched a media consolidation review that will consolidate t ...
- Vubiquity Taps gyro Denver For Global AOR Duties
MAD, Steve McClellan - Wednesday, February 11, 2015
The agency is tasked with shaping Vubiquity's brand positioning and design a ...
- Carat, Leo Burnett Win Allergan Account
MAD, Larissa Faw - Tuesday, February 10, 2015
These agency account changes come after Allergan was acquired by pharmaceutical gia ...
- BBC Keeps Ad Account At RKCR/Y&R
Around the Net In MAD London, Sean Hargrave - Monday, February 9, 2015
The move means RKCR/Y&R will now be the sole retained ad agen ...
- Vodafone Shifts Entire GBP53m UK Ad Account To Grey London
Around the Net In MAD London, Sean Hargrave - Monday, February 9, 2015
Grey won the account after a pitch against the incumbent Rainey Kel ...
- Royal Mail Review Puts UM On Alert
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
The pitch process is being run through ISBA and led by B ...
- It Seems Ace Hardware Has Launched A Creative Review, But No One is Talking
Mediapsssst, Richard Whitman - Thursday, February 5, 2015
According to
AdWeeksources, hardware chain Ace Hardware has initiated ...
- Ryanair Appoints Dare To GBP7m European Creative Brief
Around the Net In MAD London, Sean Hargrave - Thursday, February 5, 2015
The agency worked with Ryanair in 2014 on a project basis a ...
- Are Agencies Too Big, Too Controlling?
London Blog, Sean Hargrave - Thursday, February 5, 2015
The spat between Omnicom Media and Channel 5 is more interesting f ...
- Iceland Moves To The7Stars
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
The agency won a competitive pitch process believed to have involved incumbe ...
- Forge Worldwide Scoops Up Friendly's Account
MAD, Larissa Faw - Tuesday, February 3, 2015
The Boston-based agency will oversee television, radio, print and out-of-home advertising. ...
- Realogy Puts $115 Million Media Assignment In Play
MAD, Steve McClellan - Tuesday, February 3, 2015
Sources say the realty giant has issued an RFP for its med ...
- PNYC Selected as AOR For ShopKeep
MAD, Steve McClellan - Monday, February 2, 2015
As agency of record, PNYC will handle brand strategy through creative acro ...
- Pitch Wins AOR Duties To Rebrand 100 Grocery Stores
Mediapsssst, Richard Whitman - Monday, February 2, 2015
LA-based agency Pitch has been named agency of record for grocery cha ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- Consistency Is Key In Multi-Market Media Agency Pitches
MAD, Tom Denford - Wednesday, January 28, 2015
And it's often not there. Successful agencies in pitches on both sid ...
- StrawberryFrog Named AOR For HeadOn Sports Drink
MAD, Larissa Faw - Monday, January 26, 2015
The start-up brand is taking on the established players in the category-Gatora ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Friday, January 23, 2015
The company's global ad budget is massive. It reported total advertising a ...
- Hershey's Launches Legal Attack Against Cadbury And May Part Ways With Arnold and Havas
Mediapsssst, Richard Whitman - Sunday, January 25, 2015
The brand that makes stuff that barely has any actual chocolate ...
- BA Reviews Global Digital Advertising Account
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
BA is reviewing its global digital advertising account, putting Ogilvy One ...
- Peperami Ditches Crowdsourcing, Appoints BSUR
Around the Net In MAD London, Sean Hargrave - Wednesday, January 21, 2015
The new owner of Peperami is calling time on the brand's crowdsourc ...
- BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA
MAD, Larissa Faw - Tuesday, January 20, 2015
BSUR landed this account after a five-agency pitch. Lowe previously helmed t ...
- British Airways Calls Global Digital Review
Around the Net In MAD London, Sean Hargrave - Monday, January 19, 2015
British Airways is reviewing its global digital advertising account, putting OgilvyOne ...