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Benecol In Talks With UK Agencies Ahead Of New Product Launches
- Campaign, Monday, February 23, 2015 6:25 AM
Benecol, the cholesterol-lowering food brand, is in talks with UK agencies as it prepares for a new global growth plan. The company, which is owned by the Finnish food group Raisio, was previously managed by the Johnson & Johnson subsidiary Cilag in the UK. In November 2014, Raisio bought the rights for the UK, Ireland and Belgium for £70.7 million. Raisio is investing in a new global growth plan for Benecol, which will include expanding the brand into new markets as well as launching new products.
