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Peperami Ditches Crowdsourcing, Appoints BSUR

  • Campaign, Wednesday, January 21, 2015 6:34 AM

The new owner of Peperami is calling time on the brand's crowdsourced ads six years after former owner Unilever controversially dropped long-term ad agency partner Lowe to adopt the approach. U.S. meat snacks company Jack Link's, which acquired Peperami and its German variant BiFi in April 2014, is taking a new approach with Amsterdam-based ad agency BSUR.

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