- VTech Retains Horizon Media, Appoints Siltanen As Its New Creative Agency
MAD, Larissa Faw - Wednesday, April 8, 2015
With the win Horizon Media will continue to serve as the Med ...
- Carmichael Lynch Wins U.S. Bank AOR
MAD, Steve McClellan - Wednesday, April 8, 2015
The Minneapolis-based, full-service creative agency, part of the Interpublic Group, will ...
- Wells Fargo Consolidates Media With Omnicom Shops
MAD, Larissa Faw - Wednesday, April 8, 2015
OMD will continue to serve as the lead agency for traditional med ...
- In October 2016, Sprite Will, Again, Choose A New Agency
Mediapsssst, Richard Whitman - Wednesday, April 8, 2015
So Sprite has switched agencies. Again. That's right. It's a thing. Eve ...
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
MAD, Steve McClellan - Friday, April 3, 2015
SC Johnson has put its global media-buying duties up for review. Wo ...
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
MAD, Steve McClellan - Thursday, April 2, 2015
L'Oreal USA has kicked off a comprehensive media planning and buying revie ...
- GNC Holdings Appoints Three New Shops To Its Agency Roster
MAD, Steve McClellan - Thursday, April 2, 2015
The appointments were made after a formal review, which began not lo ...
- St Luke's Wins Meeca Bingo And Grosvenor Casinos
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
The Rank Group has appointed St Luke's to handle its GBP4 milli ...
- Sunny Delight Seeks Agency For Relaunch
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Sunny Delight, the fruit juice-style drink, is looking for an agency ahe ...
- Group M Retains GBP80m Lloyds Account
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Group M has retained the GBP80 million Lloyds Banking Group media busines ...
- Rokkan Collars Humane Society Account
MAD, Larissa Faw - Friday, March 27, 2015
Starting in May, HSUS and ad agency Rokkan are introducing an education ...
- Nationwide Appoints VCCP
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2015
VCCP has won the Nationwide account, which is understood to be wor ...
- I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
London Blog, Sean Hargrave - Wednesday, March 25, 2015
Nothing has been done about viewability in display campaigns until very recent ...
- Tesco Media Review Pits Initiative Against Mediacom and ZenithOptimedia
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
Tesco's secret media review continues to move along on pace, with t ...
- Fuseideas Wins Maine State Lottery
MAD, Larissa Faw - Friday, March 20, 2015
The Fuseideas team overseeing the account is based in the shop's Portlan ...
- Waitrose Reviewing GBP25m Ad Account
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2015
Waitrose has kicked off a formal review of its GBP25 million advertisi ...
- MailOnline Publisher Seeks Global Media Agency
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2015
DMG Media, the publisher of the Mail newspapers, Metro and MailOnline, ...
- AKQA Flies Away With Delta Digital AOR
MAD, Larissa Faw - Friday, March 13, 2015
Delta Air Lines has selected WPP's AKQA its new global Digital Agen ...
- FCA Looks To Consolidate Buying And Planning
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
The Financial Conduct Authority, the regulator for the financial services industry, ...
- Tesco Reviews GBP90m Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
Tesco has launched a closed review of its media planning and buyi ...
- MXM Wins Bob Evans Farms Digital AOR
MAD, Larissa Faw - Monday, March 9, 2015
The Meredith Corp.-owned agency will oversee all digital and social programs, particular ...
- Safelite AutoGlass Names Havas Media U.S. AOR
MAD, Larissa Faw - Friday, March 6, 2015
The agency will be responsible for all planning and buying, along wi ...
- CarMax Hands Media Duties To Horizon
MAD, Larissa Faw - Friday, March 6, 2015
This account win represents a new direction for the auto retailer, w ...
- PNYC Wins NA Ad Duties For Singapore EDB
MAD, Steve McClellan - Friday, March 6, 2015
With the win PNYC becomes part of a global consortium of agenci ...
- Stubb's Bar-B-Q Names Proof Its First AOR
MAD, Larissa Faw - Tuesday, March 3, 2015
Proof, based in Austin will oversee all creative duties, including print, digita ...
- Gaggle of IPG Shops Selected For NY Lottery Ad Duties
MAD, Steve McClellan - Tuesday, March 3, 2015
The lottery organization confirmed Tuesday that McCann and MRM//McCann along with med ...
- Lucozade Appoints AnalogFolk To Digital Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Lucozade, the soft drinks brand, has appointed AnalogFolk to handle its ...
- Generator Appointed Media AOR For La Compagnie
MAD, Steve McClellan - Wednesday, February 25, 2015
Generator will manage media planning, buying,and analytics for the Paris-based airline, whi ...
- Dentsu Agency mcgarrybowen Resigns Sears Account
MAD, Steve McClellan - Tuesday, February 24, 2015
The resignation comes amid a consolidation review by the struggling Chicago-based departme ...
- Wiggle Cycling Brand Picks Total Media In Competitive Pitch
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
Total Media has been tasked with growing Wiggle's brand awareness among n ...