• by Richard Whitman , Columnist, April 8, 2015

So Sprite has switched agencies. Again. That's right. It's a thing. Every 18 months it seems. Just this week, the brand selected Wieden+Kennedy to handle its advertising.

In the recent past, Sprint spent 18 months with Leo Burnett before handing the account to Translation, which has had the account for about 18 months. Now, it's Wieden+Kennedy's turn.

Who will be next? Not that it really matters. If the brand changes hands every 18 months, quite a few agencies will have their chance if they wait just a bit.