CarMax Hands Media Duties To Horizon

Horizon Media has driven away with the CarMax account after a review. The agency has been selected as its partner for media planning and buying duties after a formal assessment that included Vizeum and OMD, according to sources. 

This account win represents a new direction for the auto retailer, which previously handled media duties in-house. CarMax spends an estimated $60 million annually on ads.

The media review followed a creative review that Carmax held late last year. In November, it selected McKinney, part of Cheil, as it new lead creative shop. McKinney replaced Silver + Partners, which did not participate in that review.

The creative review followed the hiring of a new CMO. Jim Lyski took on that role last August after serving in a similar capacity at Scotts Miracle-Gro.



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