U.S. Bank, the fifth largest commercial bank in the United States has named Carmichael Lynch as the company’s creative agency of record following an extensive review.
The Minneapolis-based, full-service creative agency, part of the Interpublic Group, will be responsible for all elements of the company’s advertising and marketing communications, including creative, digital, social media, and production.
The incumbent was Butler, Shine, Stern & Partners. Media, which was not part of the review, is handled by Cincinnati-based Empower MediaMarketing.
“We are excited to partner with Carmichael Lynch to bring our forward-looking, customer-centric vision to life in a way that highlights the strength and stability of U.S. Bank,” said Kate Quinn, executive vice president, Strategy and Corporate Affairs, U.S. Bank. “We are confident that Carmichael Lynch will help us articulate the U.S. Bank story in thought-provoking and impactful ways across all potential communication channels.”
Last year U.S. Bank spent an estimated $45 million on ads according to Kantar.
"U.S. Bank is that rare client who knows exactly what they stand for, and has a clear, compelling vision that sets them apart," said Carmichael Lynch CEO Mike Lescarbeau. "Our job is to tell the world how the 67,000 people of U.S. Bank are helping customers of all sizes improve their financial futures by selecting the right banking partner."
This story has been updated to include an ad spending estimate for U.S. Bank from Kantar.