- Chemistry Club To Reintroduce SFMOMA After Its $610 Million Makeover In New Campaign
MAD, Larissa Faw - Monday, May 4, 2015
SFMOMA has named San Francisco-based Chemistry Club its agency of record ...
- Etihad Airways Opens Direct Marketing Talks
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
The company is holding talks about CRM and e-mail marketing. It ...
- Tesco Hands MediaCom GBP90m Account
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Tesco has moved its GBP90m media planning and buying account to MediaCo ...
- Twitter Hunts For London Media Agencies
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Twitter has called its first UK pitch for creative and media agenci ...
- P&G Roster Cull Could Spell Future For Brand-Agency Relationships
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
P&G's recent decision to cut its agency roster and reinvest savings in ...
- Victoria Plumbing Seeks Creative Agency For GBP6m Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Victorian Plumbing, the online bathroom retailer and rival to Victoria Plumb, ...
- BIZ DEV: Lindt Confirms Horizon As Its New AOR In The U.S.
Accounts on the Move, Larissa Faw - Friday, April 24, 2015
Horizon Media has been appointed Media AOR for Chocolatier Lindt USA effecti ...
- Tilda Approaches Creative Agencies Ahead Of Marketing Campaign
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
Tilda has approached creative agencies about its advertising as the rice bra ...
- BIZ DEV: SapientNitro Is The New Digital AOR For British Airways
Accounts on the Move, Steve McClellan - Thursday, April 23, 2015
British Airways has selected SapientNitro, recently acquired by Publicis Groupe, for global digit ...
- P&G Takes Axe To Agency Roster
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Procter & Gamble (P&G) is slashing the number of agencies it wor ...
- Surprise, Surprise. Chuck E. Cheese Gets New CMO And Launches Agency Review
Mediapsssst, Richard Whitman - Thursday, April 23, 2015
This is getting so tired. New CMO joins brand. CMO, in ...
- BIZ DEV: Carrabba's New Lead Agency: Fitzgerald & CO
Accounts on the Move, Steve McClellan - Wednesday, April 22, 2015
Carrabba’s Italian Grill has selected Fitzgerald & CO, part of Interpublic’s McCa ...
- Royal London Reviews GBP10m Media Business
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Royal London, the mutual insurer, has called a review of its GBP ...
- London Calling: A Whirlwind Visit With Agencies At The AdForum Summit
MAD, Russel Wohlwerth - Wednesday, April 22, 2015
I have just returned from the AdForum London Summit, where 44 sear ...
- 22Squared Laces Up U.S. Mizuno Account
MAD, Larissa Faw - Wednesday, April 22, 2015
The selection came after a review in which the incumbent, McKinney, d ...
- Coca-Cola Launches $400 Million U.S. Media Agency Review, The First In A Decade
MAD, Steve McClellan - Wednesday, April 22, 2015
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCo ...
- SMG Just Screamed 'Oh Sh*t' ... Again!
Mediapsssst, Richard Whitman - Wednesday, April 22, 2015
Late last year, in an effort to consolidate its global media planni ...
- Diet Coke Parts Company With BETC London
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
Diet Coke has moved its ad account out of BETC London ju ...
- Gocompare.com And Fold 7 Part Company
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
Fold7 is splitting with Gocompare.com as the insurance-comparison site considers bringing ba ...
- Horizon Media Corrals $350 Million STX Studio Account
MAD, Steve McClellan - Friday, April 17, 2015
The recently launched studio will produce 12-15 films annually and says ...
- Horizon Wins Lindt Media Assignment
MAD, Larissa Faw - Friday, April 17, 2015
Lindt spent an estimated $45 million on ads in 2014, down fr ...
- BIZ DEV: Visa Confirms Global Media Agency Review
Accounts on the Move, Steve McClellan - Thursday, April 16, 2015
Financial services giant Visa is conducting a global media agency review, t ...
- Suntory Puts MediaCom On Alert
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
MediaCom is on alert in the UK as the owner of Lucoza ...
- Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
MAD, Larissa Faw - Wednesday, April 15, 2015
Horizon will handle strategic planning, activation and analytics responsibilities across all communicatio ...
- Bacardi Consolidates Its Global $300 Million Creative and Media Assignments with BBDO and OMD
MAD, Steve McClellan - Wednesday, April 15, 2015
The appointments came without a formal review, but after a month ...
- BIZ DEV: Mono Cooks Up Smashburger Account
Accounts on the Move, Larissa Faw - Tuesday, April 14, 2015
Following a 12-agency review, fast-casual burger chain Smashburger has selected Minneapolis-based creati ...
- Coty Wants Five Months To Pay Its Agency Bills
MAD, Steve McClellan - Tuesday, April 14, 2015
Perfume marketer Coty has launched a global media agency review and h ...
- BIZ DEV: Wells Fargo Consolidates Media With Omnicom Shops
Accounts on the Move, Larissa Faw - Monday, April 13, 2015
Wells Fargo is consolidating its media assignments with Omnicom Group agencies aft ...
- Etihad Airways Calls Global Review
Around the Net In MAD London, Sean Hargrave - Monday, April 13, 2015
Etihad Airways has called a review of its global media planning a ...
- BIZ DEV: SelectNY Named Lead Agency For Stage Stores
Accounts on the Move, Steve McClellan - Thursday, April 9, 2015
SelectNY has been named lead agency for Stage Stores Inc. In this role, Select ...