- BBDO, OMD Win Norwegian Cruise Account
MAD, Steve McClellan - Monday, June 1, 2015
The incumbent, The Martin Agency, did not participate in the review. T ...
- Cereal Giant General Mills Puts $800 Million Media Assignment In Review
MAD, Steve McClellan - Friday, May 29, 2015
Joining about a dozen other big advertisers that have called reviews ...
- Richards Group Named AOR For American Signature
MAD, Steve McClellan - Wednesday, May 27, 2015
The Dallas-based indie shop will be responsible for branding strategy, creative, digita ...
- Horizon Snaps Up Snack Maker Snyder's-Lance
MAD, Larissa Faw - Wednesday, May 27, 2015
Horizon will oversee all core communications planning and buying/activation responsibilities in t ...
- Y&R Wins New U.S. Navy Ad Contract
MAD, Steve McClellan - Wednesday, May 27, 2015
The Navy said that the contract being awarded to Y&R has ...
- Record Media Account Reviews: Fall Out From the Rebate Issue?
MAD, Brian Wieser - Tuesday, May 26, 2015
An unprecedented number of major media agency accounts have gone up f ...
- Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews
MAD, Steve McClellan - Friday, May 22, 2015
In a last-minute flurry just before the long holiday weekend, three mo ...
- UK Trade & Investment Hires Engine
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2015
UK Trade & Investment, the government body, has appointed Engine to hand ...
- GoDaddy Launches Brand Agency Review
MAD, Larissa Faw - Thursday, May 21, 2015
This review comes as the Web-hosting platform tries to reposition itself ...
- Legal & General Turns To WPP Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Legal & General, the financial services group, has appointed the WPP agenci ...
- BASF Is The Latest Multinational Firm To Hold A Global Media Review
MAD, Steve McClellan - Wednesday, May 20, 2015
BASF spent about $22 million on ads in the U.S. last yea ...
- BMW Puts Its $150 Million-Plus U.S. Media Assignment Into Review
MAD, Steve McClellan - Tuesday, May 19, 2015
The incumbent, Interpublic's UM, has serviced the account since winning the client ...
- 21st Century Fox Kicks Off $1 Billion-Plus Global Media Review
MAD, Steve McClellan - Tuesday, May 19, 2015
In the U.S. last year, 21st Century Fox spent $770 million ...
- Boathouse Named AOR For Boston's WBUR Radio
MAD, Larissa Faw - Monday, May 18, 2015
Boathouse will work with WBUR's Kristen Holgerson, Director of Marketing & Promotio ...
- Betfair Reviews Its GBP15m European Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
The review has been instigated by Betfair's newly appointed Chief Marketing Offic ...
- P&G Launches North America Media Agency Review
MAD, Steve McClellan - Friday, May 15, 2015
The review is the first formal reassessment of the package goods giant ...
- Mullen Lowe Selected By Royal Caribbean For Lead Creative Duties
MAD, Steve McClellan - Friday, May 15, 2015
The Interpublic agency will succeed incumbent JWT (part of WPP) on t ...
- SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
The decision comes five months after the consumer packaged goods company shift ...
- WeBuyAnyCar.com Reviews GBP13m Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
The brand, which annoyed the public with early ads featuring repetitive hard-hou ...
- PHD Wins $600 Million SC Johnson Buying Assignment
MAD, Steve McClellan - Thursday, May 14, 2015
It's the latest in a string of recent victories for the Omnic ...
- Waitrose Appoints Adam+Eve DDB And Should Now Address Value Perception
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
Waitrose has appointed Adam+Eve DDB to its ad account. It has o ...
- Barker Wins SlimFast AOR As Brand Kicks Off $50 Million Re-Launch Campaign
MAD, Steve McClellan - Wednesday, May 13, 2015
The award came after a six-month review involving more than a doz ...
- Richards Group Named AOR For Two National Vision Brands
MAD, Steve McClellan - Tuesday, May 12, 2015
The agency will be responsible for strategy development, creative, media planning a ...
- Vizeum Put On Alert By Thetrainline.com
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
Thetrainline.com's media account is up for grabs, putting incumbent Vizeum on aler ...
- Guitar Center Switches From Starcom Back To Horizon
MAD, Larissa Faw - Monday, May 11, 2015
The company selected Starcom last August, but after a corporate restructuring earli ...
- Brands Are Bringing More Digital Work In-House
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
The percentage of brands taking their digital efforts in-house grew significantly ...
- Glenlivet On Hunt For Digital Agency
Around the Net In MAD London, Sean Hargrave - Friday, May 8, 2015
The Glenlivet, the Pernod Ricard malt whisky brand, is on the hu ...
- CVS Puts $85 Million Media Account In Review
MAD, Larissa Faw - Thursday, May 7, 2015
The incumbent -- WPP's Mindshare -- is expected to participate, as ...
- Dieste Named LALA AOR
MAD, Larissa Faw - Wednesday, May 6, 2015
While Dieste is currently working on various projects for LALA, the fir ...
- Citi Launches Global Media Review
MAD, Steve McClellan - Tuesday, May 5, 2015
The company spent $1.8 billion on advertising and marketing last year a ...