P&G’s recent decision to cut its agency roster and reinvest savings into marketing activity is reflective of the pressures the company is under to cut costs. However, while it is a
crucial aspect, the move is not just about saving money -- and the strategy could be viewed as indicative of the way brands will work with agencies in the future. A P&G spokesperson
told Marketing Week that the opportunity for cost savings includes production costs and agency fees across advertising, media and public relations.
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