Horizon Media will continue serving as Agency of Record for NBC's Universal's Telemundo and NBC Universo, following a formal review by NBC Universal. Republica will head up both network's creative duties after landing the account without a review.
Horizon will handle strategic planning, activation and analytics responsibilities across all communications channels for both networks. The agency's Los Angeles office will serve as the account leader.
“We’re excited to continue our partnership with these great brands,” said Serena Duff, EVP, General Manager of Horizon Media’s Los Angeles office. “We look forward to continuing to drive growth and expanding awareness for both Telemundo and NBC Universo, leveraging our insights into Hispanic consumers in new and inventive ways, and firmly positioning the networks as leading destinations for high-quality content in the minds of Latino consumers.”
In addition to marketing top sports franchises for each network – including the networks’ Premier League offerings and the FIFA World Cup tournament that begins next month, Horizon's responsibilities for Telemundo will include promoting the network’s telenovela, super series, and reality programming formats. The shop will handle similar chores for NBC Universo, which was rebranded from mun2 on Super Bowl Sunday, including support of the network’s original and acquired series, music offerings and movies.
Telemundo reaches U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and multi-channel video programming distributor affiliates. NBC Universo reaches more than 40 million U.S. households. Both spend a collective $15 million on media each year, according to Kantar Media.The win is the second recent review that Horizon has successfully defended. Earlier this month, the agency also retained the VTech Electronic business.