- MediaCom Wins Mars' Global Media Planning Assignment
MAD, Steve McClellan - Tuesday, December 16, 2014
The award came after a consolidation review, the company confirmed. Much ...
- Starcom Just Screamed 'Oh Sh*t!'
Mediapsssst, Richard Whitman - Tuesday, December 16, 2014
Looking to consolidate its global media planning business with one agency, Ma ...
- Mars Is Conducting Global Media Planning Review
MAD, Steve McClellan - Monday, December 15, 2014
Much of the business is handled by Publicis Groupe's Starcom. WPP's Mediac ...
- Coors Reviewing UK Below The Line Activity
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Molson Coors, the North American brewer, is reviewing its below-the-line account acro ...
- Mindshare Wins $40 Million Nordstrom Media AOR
MAD, Steve McClellan - Thursday, December 11, 2014
The selection came after a formal review. The assignment is effective Janua ...
- Macy's Taps Walton Isaacson For Multicultural Ad And Marketing Duties
MAD, Steve McClellan - Thursday, December 11, 2014
Effective immediately, Walton Isaacson will have responsibility for thought leadership and strateg ...
- Red Roof Inn Launches RFP Microsite Seeking Digital Marketing Agency
Mediapsssst, Richard Whitman - Thursday, December 11, 2014
Let's just call this public service journalism. You've heard of Red Ro ...
- MRM//McCann Wins OppenheimerFunds AOR
MAD, Steve McClellan - Wednesday, December 10, 2014
The client said that MRM, part of McCann Worldgroup would serve ...
- Publicis Groupe's MediaVest Wins Brown-Forman Review
MAD, Steve McClellan - Friday, December 5, 2014
The shop was chosen from a field that was narrowed to fo ...
- Ohio Seeks New Tourism Branding/Advertising Agency
MAD, Larissa Faw - Friday, December 5, 2014
The TourismOhio RFP is broken into three parts: (1) Brand architecture a ...
- Coca-Cola Looks For Digital And Social Shop in London
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola is looking for an agency to handle digital and social advertisi ...
- Roku Names IMM Digital AOR
MAD, Larissa Faw - Thursday, December 4, 2014
The IMM selection follows the addition of several senior marketing executives ...
- Absolut Vodka Appoints AnalogFolk To Global Social Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Absolut Vodka has appointed AnalogFolk to manage its global social media activit ...
- MRY Now Accepts RFPs Through SnapChat
Mediapsssst, Richard Whitman - Tuesday, December 2, 2014
In a move that is both trendy stunt and brilliant self-promotion, M ...
- Rapp To Oversee UK's Open University's Marketing
MAD, Larissa Faw - Monday, December 1, 2014
UK's Open University (OU) is expanding its relationship with the Omnicom-owned agen ...
- Rufus Leonard Wins Pizza Express Digital Business
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Rufus Leonard will handle all digital creative and strategic projects for Piz ...
- Seat Appoints Lowe Profero and DLKW Lowe
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Seat has appointed Lowe Profero and DLKW Lowe to handle its ...
- Post Office Switches To DLKW Lowe
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
The Post Office has appointed DLKW Lowe to handle its advertising busines ...
- Sainsbury's Reviews GBP60m Planning And Buying Business
Around the Net In MAD London, Sean Hargrave - Tuesday, November 25, 2014
Sainsbury's has started a review of its GBP60 million media planning a ...
- BBDO Back In The Insurance Game With American Family Win
MAD, Steve McClellan - Friday, November 21, 2014
The appointment came after a review in which WPP's Grey was t ...
- McKinney CCO Oversimplifies, Publicis CEO Over-Complicates And Saatchi & Saatchi China Thinks Its Employees Are Wasteful
Mediapsssst, Richard Whitman - Sunday, November 23, 2014
Hmm. McKinney Chief Creative Officer Jonathon Cude said: "Only two things matte ...
- Deep Focus Named Digital/Social AOR For 3 Nestle Water Brands
MAD, Steve McClellan - Thursday, November 20, 2014
The agency, part of Engine Group, will also be the digital a ...
- Nestle's Wonka Ice Cream Names Smith Bros. Digital AOR
MAD, Larissa Faw - Thursday, November 20, 2014
Nestle's Wonka brand has named the Smith Brothers Agency (SBA) as i ...
- McCann, UM Selected For $460 Million NY Lottery Duties
MAD, Steve McClellan - Monday, November 17, 2014
The process isn't finalized yet, according to a lottery official. That cou ...
- President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech
Mediapsssst, Richard Whitman - Monday, November 17, 2014
Australian ad man Tim Bond is happy. Really, really happy. In 19 ...
- U.S. Army To Conduct Review Of Its $1 Billion Ad-Marketing Assignment
MAD, Steve McClellan - Friday, November 14, 2014
McCann is the incumbent and is being invited to defend. The Ar ...
- JWT Wins Lead Creative And Strategy Chores For Build-A-Bear
MAD, Steve McClellan - Friday, November 14, 2014
Effective immediately, the agency's Atlanta office will lead strategy and creative ...
- Say Cheese: Oregon's Tillamook Creamery Selects 72andSunny As AOR
MAD, Larissa Faw - Thursday, November 13, 2014
Tillamook Country Creamery Association, a farmer-owned co-op dairy from Tillamook County, Orego ...
- Resource/Ammirati Wins White Castle AOR
MAD, Steve McClellan - Tuesday, November 11, 2014
The win came after a competitive pitch. Omnicom's Zimmerman was the incumben ...
- IPG's UM Selected For True Value Media Buying
MAD, Steve McClellan - Tuesday, November 11, 2014
UM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duti ...