- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- Online, Offline Data Ad Platforms Emerge
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Charging into the next phase of online advertising, a bevy of compani ...
- MDC Acquires TargetCast, Forms Maxxcom Global Media
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
MDC Partners has purchased TargetCast TCM, a New York independent media agen ...
- Lux To SVP, MD At Spark
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
Brent Lux has been appointed senior vice president/managing director of media sh ...
- Saatchi & Saatchi Sydney Hire Social Strategist
MediaDailyNews, Fern Siegel - Tuesday, March 20, 2012
Yahoo!7's Suz Koch has joined Saatchi & Saatchi Sydney as social strategis ...
- Secrets Of A Digital Evangelist
Online Spin, Cory Treffiletti - Wednesday, March 21, 2012
The role of the digital evangelist inside a large brand can ...
- Group M, Nielsen Partner For TV, Internet Metrics
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
GroupM and Nielsen say they will develop the long-sought-after holy grail ...
- MEC Taps Schwartz For Engagement Planning
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
MEC has hired Scott Schwartz as senior partner, engagement planning. ...
- Jarvie Expands MediaCom COO Role
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
Euan Jarvie, COO MediaCom U.S., is shifting to a similar role f ...
- Mediahub Wins NatGeo Assignment
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
The National Geographic Channels has awarded its U.S. media account to Mediahu ...
- Resolution Social Launches, Optimizes Social Media Marketing
Online Media Daily, Steve McClellan - Monday, March 19, 2012
Prompted by technology platform partners and clients, as well as a marketpla ...
- OMD's Lux Joins SMG's Spark
Raw, Steve McClellan - Tuesday, March 20, 2012
Brent Lux has been appointed senior vice president/managing director of media sh ...
- It's An Ad Ad Ad Ad World
Marketing Daily - Top of the News, Thom Forbes - Monday, March 19, 2012
"Mad Men" Mania is upon us this week as Newsweek devotes th ...
- Toshiba Lights Up Shelton With Marketing Account
MediaDailyNews, Steve McClellan - Friday, March 16, 2012
Toshiba International Corp., a Houston-based unit that is part of Japan's glob ...
- MediaCom's U.S. COO Jarvie Shifts To New EMEA Role
Raw, Steve McClellan - Monday, March 19, 2012
Euan Jarvie, COO MediaCom U.S. is shifting to a similar role f ...
- Energy BBDO To Handle Quaker Portfolio's Creative
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2012
PepsiCo's Quaker Foods & Snacks North America will consolidate its marketing creati ...
- Mindshare Wins RAC Media Duties
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Mindshare, the global media services network, has been awarded media responsibilities f ...
- BBDO Adds Birds Eye Business
MediaDailyNews, Fern Siegel - Thursday, March 15, 2012
BBDO, hired by Pinnacle Foods in 2010 to handle grocery brands li ...
- Revenue, Profit Soar At Aegis
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Media agency holding company Aegis Group reported 2011 revenue of nearly $1 ...
- Boothe Named CEO Spark Communications, Tasked With Creating Third Agency Net
MediaDailyNews, Steve McClellan - Tuesday, March 13, 2012
Chris Boothe, the new CEO at Spark Communications, a unit of Public ...
- Meeks Tapped As VP, Prophesee
Online Media Daily, Steve McClellan - Tuesday, March 13, 2012
Media shop Initiative, a unit of IPG Mediabrands, has hired Matthew Mee ...
- Omnicom Debuts Sparks & Honey
MediaDailyNews, Steve McClellan - Monday, March 12, 2012
Omnicom Group’s Diversified Agency Services division has launched a new cultural trendspotti ...
- Horizon Uses 'Low Power' To Empower Creative Testing Lab
MediaDailyNews, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop, said today it w ...
- Publicis, FTO Invest $400M In Digital Startups
Online Media Daily, Steve McClellan - Monday, March 12, 2012
Paris-based ad holding company Publicis Groupe and one of its clients, Fran ...
- Big 5 Outpace Ad Industry Two To One, Emphasis On Digital Cited
Online Media Daily, Joe Mandese - Monday, March 12, 2012
The Big 5 agency holding companies -- WPP, Omnicom, Publicis, Interpublic a ...
- Halo Strategy Unit Gets New Name, Branding Makeover
MediaDailyNews, Steve McClellan - Friday, March 9, 2012
In a bid to better guide clients through the increasingly complex a ...
- Horizon Media Partners With WNCE-TV For New "Proving Ground"
Raw, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop said today it w ...
- Former Posterscope Execs Arraigned On Fraud Charges
MediaDailyNews, Steve McClellan - Thursday, March 8, 2012
Former Posterscope executives Todd Hansen and James Buckley were arraigned this we ...
- DDB Moves Global Creative Center, CCO To China
MediaDailyNews, Steve McClellan - Thursday, March 8, 2012
In a move that speaks volumes about how the economic, marketing a ...
- PWW Names Atchison CEO, Absorbs ZAAZ
Online Media Daily, Steve McClellan - Wednesday, March 7, 2012
WPP is bulking up its Possible Worldwide digital agency with the additi ...