Energy BBDO To Handle Quaker Portfolio's Creative

  • March 15, 2012

PepsiCo's Quaker Foods & Snacks North America will consolidate its marketing creative at Omnicom Group's Energy BBDO, reports Ad Age. Energy BBDO is the Chicago office of the BBDO global network.

A Quaker spokesperson said the move is part of PepsiCo's strategic investment and productivity initiatives.

The Quaker business had been handled by BBDO's Toronto-based Juniper Park agency.

In January, former Frito-Lay VP Justin Lambeth was named Quaker's new CMO.

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