PepsiCo's Quaker Foods & Snacks North America will consolidate its marketing creative at Omnicom Group's Energy BBDO, reports Ad Age. Energy BBDO is the Chicago office of the BBDO global network.
A Quaker spokesperson said the move is part of PepsiCo's strategic investment and productivity initiatives.
The Quaker business had been handled by BBDO's Toronto-based Juniper Park agency.
In January, former Frito-Lay VP Justin Lambeth was named Quaker's new CMO.