- Walmart Canada Taps Twist Image For Digital Marketing
Online Media Daily, Fern Siegel - Wednesday, March 7, 2012
Walmart Canada has selected Twist Image to handle its digital marketing accoun ...
- Once Upon A Time: Ready To Tell a Good Story About Your Brand?
Social Media Insider, Catharine P. Taylor - Thursday, March 8, 2012
Those of you who know the Cathy Taylor version of the Soci ...
- UM Revamps U.S. Management, Cohen Named Chief Media Officer
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
IPG's UM confirmed a restructuring at its U.S. management team. David Coh ...
- IPG Acquires Frukt, Adds It To Octagon Unit
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
The Interpublic Group of Companies has acquired Frukt Communications, the London-based music-focus ...
- Mindshare Launches Culture Vulture Reports, Debut Studies GenY
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
WPP's Mindshare is ramping up its trend-spotting efforts with a series ...
- Agencies Share Ideas Aboard SXSW StartupBus
Online Media Daily, Laurie Sullivan - Tuesday, March 6, 2012
Advertising agencies and companies supporting the online ad space will begin maki ...
- Where Is Sisyphus Today? He Works At An Agency
Online Spin, Cory Treffiletti - Wednesday, March 7, 2012
I say this with love, but if the Greek King Sisyphus we ...
- MDC Acquires dotbox, Diversifies Into 'Social Commerce'
MediaDailyNews, Joe Mandese - Monday, March 5, 2012
Acquisitive agency holding company MDC Partners is diversifying its holdings beyond convention ...
- Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience
MediaDailyNews, Steve McClellan - Monday, March 5, 2012
While turf battles between agencies working on the same account aren't ne ...
- Targetcast Names Fagerstrom First 'inside' Planning Director, Raids MEC's Klein
MediaDailyNews, Joe Mandese - Monday, March 5, 2012
TargetCast tcm just announced a mini reorg, naming Bruce Fagerstrom the fir ...
- We Are Social Opens NY Outpost
Online Media Daily, Steve McClellan - Monday, March 5, 2012
Many agencies in the U.S. -- creative, media, digital, PR -- ha ...
- McCann's Comonte Named A World Economic Forum Young Global Leader
Raw, Steve McClellan - Tuesday, March 6, 2012
McCann Worldgroup CFO Tara Comonte has been selected as a Young Glob ...
- Venables Bell & Partners Creates Brand Consultancy
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
San Francisco-based independent advertising agency Venables Bell & Partners has launched ...
- Maas Dishes On Sex, Guilt and Creating Ads That Sell
Marketing Daily - Top of the News, Thom Forbes - Monday, March 5, 2012
Ad Age's Rupal Parekh writes about a soiree she attended last we ...
- JWT Cuts Staff In Atlanta, Dallas
MediaDailyNews, Fern Siegel - Friday, March 2, 2012
An estimated 12 staffers in JWT's Atlanta and Dallas offices have be ...
- OMD's Next Big Thing Is Just A Bunch Of Hacks (And Why That's A Good Thing)
Online Media Daily, Joe Mandese - Monday, March 5, 2012
In what likely is the first initiative of its kind by ...
- Ad Tech Startups, Your World Has Changed
Online Spin, Matt Straz - Monday, March 5, 2012
Last week at the IAB Annual Meeting in Miami there was ...
- Getty Images Taps R/GA London
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
The agency will be a global and creative partner across the Get ...
- WPP Reports 11% Rev Hike
MediaDailyNews, Steve McClellan - Thursday, March 1, 2012
WPP said organic revenue growth (ORG) -- a key performance indicator f ...
- Digital Ops Help Drive Havas Gains
MediaDailyNews, Steve McClellan - Thursday, March 1, 2012
Paris-based holding company Havas reported a 5.6% revenue gain to $2.2 billi ...
- Getty Named R/GA London Digital AOR
Online Media Daily, Fern Siegel - Thursday, March 1, 2012
R/GA London has been appointed brand and digital agency of record ...
- Young Sports Fans Favor Web Over TV
Online Media Daily, Gavin O'Malley - Thursday, March 1, 2012
Sports fans still love their big screens, but new research indicates t ...
- TrueCar's New Agency Also Its CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
TrueCar.com has hired Santa Monica-based Donat/Wald + Haque to handle marketing consulti ...
- Mediaocean Will Open API To Third-Parties Making Madison Avenue's 'OS' More Like Silicon Valley
MediaDailyNews, Joe Mandese - Thursday, March 1, 2012
After years of some of Madison Avenue's ugliest badmouthing, Donovan Data Syste ...
- Photo Finish: Beaven Leaves Initiative In Latest Mediabrands Reorg
MediaDailyNews - Breaking News, Joe Mandese - Thursday, March 1, 2012
Richard Beaven, once seen as the logical choice to run Interpublic's Mediabran ...