- Joe Anthony Forms Hero Media To Empower New Generation Of Black Creators
Mediapsssst, Richard Whitman - Wednesday, July 6, 2022
Anthony, founder of ad agency Hero Collective, says the new platform wi ...
- Ourselves Wins Pure Electric E-Bike Business
Accounts on the Move, Fern Siegel - Tuesday, July 5, 2022
The first work is set to break in September and will r ...
- The Growing Need For A Chief Media Officer Role At Brands
MAD, Steve McClellan - Tuesday, July 5, 2022
A survey fielded by ID Comms found that nearly three-quarters of tho ...
- S4 Capital Strikes M&A Deal With LA's XX Artists
MAD, Steve McClellan - Tuesday, July 5, 2022
The social media and influencer marketing agency was founded in 2018 ...
- Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Horizon tapped long-time B2B marketing exec Chris Hummel to run its n ...
- Havas Media Taps Long-Time Media Exec -- And Former Mayor -- As Head Of Growth
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Matthew Bogusz previously held senior roles at Zenith, Starcom and OMD, a ...
- Advantage Solutions Unveils New Commerce Agency, Taps Digitas Veteran To Run It
Mediapsssst, Richard Whitman - Tuesday, July 5, 2022
Advantage Unified Commerce combines the expertise of Amazon specialists Beekeeper Marketing a ...
- Ogilvy NY Taps Dentsu's Kluin For CCO Duties
People on the Move, Steve McClellan - Tuesday, July 5, 2022
Ogilvy today announced that Menno Kluin has been named Chief Creative Officer for Ogil ...
- WPP Acquires Bower House Digital, Aligns It With Ogilvy
MAD, Steve McClellan - Friday, July 1, 2022
Bower House was founded in 2017 by Bryan Dobson and Meg Qui ...
- Prudential Selects McCann As Its New Creative Agency
MAD, Steve McClellan - Friday, July 1, 2022
Prudential has an in-house creative unit which will collaborate with McCann ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Omnicom Media Group Expands Cloud Consultancy Trkkn
Mediapsssst, Richard Whitman - Friday, July 1, 2022
The consultancy has operated in Europe since 2008 and is now o ...
- Betway Names Deutsch NY As Lead AOR In U.S.
Accounts on the Move, Fern Siegel - Thursday, June 30, 2022
Deutsch's remit is to handle creative strategy and grow the Betway bra ...
- DCMN Eyes NA Expansion, Appoints Figueroa Head Of U.S. Operations
MAD, Steve McClellan - Thursday, June 30, 2022
Berlin based marketing agency DCMN focuses on digital brands and startups. T ...
- Dentsu International Taps Bronson To Lead 'Brand Assurance' Expansion, Is Ambiguous About How It's Expanding It
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
Other than Bronson's promotion to a global role, the agency didn't s ...
- Saatchi & Saatchi Taps Souza As Chief Marketing Officer
MAD, Fern Siegel - Wednesday, June 29, 2022
Souza has built marketing strategies for various big-brand clients, including Frito La ...
- Omnicom's OMD Retains Media Billings Crown
MAD, Steve McClellan - Wednesday, June 29, 2022
That's according to a new report from COMvergence which found that GroupM ...
- Honda Launches 'Hondaverse' On Twitch
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
The HR-V is an aspirational vehicle positioned as the gateway of t ...
- Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
"The pandemic created a quickly evolving marketing landscape - pushing brands ...
- Once A Phenomenon, Now The Human Standard
Mediapsssst, Richard Whitman - Wednesday, June 29, 2022
In addition to a brand overhaul the LA-based agency has elevated Ta ...
- Cultural Transformation: Why CMOs Aren't Solving a Decades Old Problem
MAD, Jeffrey L. Bowman - Tuesday, June 28, 2022
While the agency world has been a leader in marketing to multicultur ...
- Pointing To Progress, Publicis Groupe Releases U.S. Workforce Diversity Data
Mediapsssst, Richard Whitman - Tuesday, June 28, 2022
Publicis Groupe CEO Arthur Sadoun stated that the numbers indicated "significant progres ...
- YouNite Media Focuses On Diversity Audiences, Campaigns
MAD, Fern Siegel - Monday, June 27, 2022
YouNite views multicultural campaigns as the future of marketing. ...
- Cutwater Named Digital Creative AOR For Harvest Snaps
MAD, Fern Siegel - Monday, June 27, 2022
The AOR decision follows a company rebrand, which recently debuted a n ...
- Will This House Live In The Metaverse? Yes, If You Can Get Young Consumers On Board
MAD, Mark Penn - Monday, June 27, 2022
There's much for marketers to dig in on as they drum ...
- Marcus Thomas Acquires Analytics Firm ROInsights
MAD, Steve McClellan - Monday, June 27, 2022
The firm and the agency have worked together over the past ye ...
- Havas New York Pride Activation Raises Awareness Of Proposed Laws Targeting Gay Rights
Mediapsssst, Richard Whitman - Monday, June 27, 2022
The agency created "Bill Boards," each featuring a different bill and ...
- GRO Acquires QuaGrowth To Gain Expertise In Email Marketing
Email Marketing Daily, Ray Schultz - Monday, June 27, 2022
GRO is an SEO agency. Jason Boehle, CEO of email agency QuaGrowt ...
- WPP Named Creative Company Of The Year At Cannes
MAD, Steve McClellan - Friday, June 24, 2022
Agency of the Year went to the Bangalore, India office of Dent ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...