- Wrangler Takes A 'Ride' On Its 75th Anniversary
MAD, Fern Siegel - Wednesday, August 24, 2022
Adam Von Ohlen, Chief Creative Officer CCO, said: "This campaign celebrates t ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- Standard Chartered Names Publicis Groupe As Global Creative Agency
Accounts on the Move, Fern Siegel - Monday, August 22, 2022
The account will be handled out of the Singapore office. ...
- Taktical Digital Acquires KonvertLab
Email Marketing Daily, Ray Schultz - Tuesday, August 23, 2022
Taktical is a growth agency that supports email marketing, SEO and pa ...
- Naiman Tapped As Tug's Managing Director, Toronto
MAD, Fern Siegel - Monday, August 22, 2022
Darra Naiman is expected to drive continued growth for the digital performance-marketi ...
- General Motors Selects Majority For Multicultural EV Efforts
Marketing Daily, Tanya Gazdik - Monday, August 22, 2022
GM has come under fire for gaps in its diversity efforts. T ...
- Hyundai Pulls Out The Stops For Family-Friendly Palisade
Drive Time, Tanya Gazdik - Monday, August 22, 2022
The vehicle is positioned in the Hyundai lineup as the one gear ...
- Perez Appointed Dentsu, Chief Creative Officer, Chicago
MAD, Fern Siegel - Friday, August 19, 2022
Perez said he wanted to work at "an agency network designed f ...
- Genesis Launches Emotional Effort For GV80
Marketing Daily, Tanya Gazdik - Friday, August 19, 2022
The spot ends with copy superimposed on the screen: "Life is defin ...
- Dentsu's Carat Retains Vodafone Assignment After Review
Accounts on the Move, Steve McClellan - Thursday, August 18, 2022
Media expenditures by the company in the EMEA region last year total ...
- VMLY&R Selects Grodberg As Global Chief Strategy Officer
MAD, Fern Siegel - Thursday, August 18, 2022
Andrea (Ring) Grodberg will lead strategy for the agency's nearly 100 offic ...
- The New Recession Playbook: Rethinking What Hardworking Media Really Is
MAD, Steve Knapp - Thursday, August 18, 2022
Brand-building and broad-reaching media outperforms performance media over time. And great creati ...
- Ad Firms Launch Consumer Behavior Lab
Mediapsssst, Richard Whitman - Thursday, August 18, 2022
According to the firms, The CBL's mission is to explore how behavior ...
- Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
Digital News Daily, Colin Kirkland - Wednesday, August 17, 2022
Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a We ...
- Havas Media Names PubMatic 'Preferred' SSP In NA
MAD, Steve McClellan - Wednesday, August 17, 2022
PubMatic said the selection was based on its capabilities, quality of invento ...
- VCCP Raids 72andSunny For Executive Talent, Including Its First NA CEO
Mediapsssst, Richard Whitman - Wednesday, August 17, 2022
The London-based VCCP has offices in New York and San Francisco, whi ...
- Publicis Groupe Is The Big Winner In Mondelez Media Review
Mediapsssst, Richard Whitman - Tuesday, August 16, 2022
Publicis picked up the client's Europe Middle East and Africa region, i ...
- McCann's Murphy Named NA CCO At Wunderman Thompson
People on the Move, Steve McClellan - Tuesday, August 16, 2022
Tom Murphy has been appointed Chief Creative Officer, Wunderman Thompson North Americ ...
- Omnicom Levels Up, Launches Gaming Practice
MAD, Steve McClellan - Monday, August 15, 2022
The new focus on gaming is driven mostly by big growth ...
- Dentsu Reports Q2 Growth Of 8.2%
MAD, Steve McClellan - Monday, August 15, 2022
Second-quarter growth in the Americas region was 9.6%, with growth in t ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- Mower Agency Now Owned By Its Employees
Mediapsssst, Richard Whitman - Monday, August 15, 2022
Chairman and CEO Eric Mower, who founded the agency in Syracuse ...
- Want To Be A Next-Gen Agency? Adopt The Right AI Mindset
MAD, Drew McLellan - Friday, August 12, 2022
AI is already part of everyday consumer life but many agencies aren ...
- Correction: Kovel Fuller Has Not Shut Its Doors
MAD, Richard Whitman - Friday, August 12, 2022
The Culver City, CA agency is working remotely and serving clients li ...
- It takes a Hyphen: Tracy-Locke Rebrands
Mediapsssst, Richard Whitman - Friday, August 12, 2022
The 109-year-old agency is reintroducing the hyphen to its name as pa ...
- Stroh Promoted To VP, Media+
People on the Move, Fern Siegel - Friday, August 12, 2022
Katrina Stroh is charged with developing and maintaining the agency's culture, strateg ...
- VaynerMedia Wins AOR Duties For EchoPark Automotive
Accounts on the Move, Steve McClellan - Thursday, August 11, 2022
Dealer group EchoPark Automotive has selected VaynerMedia as its integrated agency ...
- Hungry For More Stateside Business, UK Agency Thirst Hires U.S. Director
MAD, Steve McClellan - Thursday, August 11, 2022
The agency, based in Glasgow, has significant business in the U.S. alread ...
- GroupM CMO Kelly Named U.S. CEO Of EssenceMediacom
MAD, Steve McClellan - Thursday, August 11, 2022
MediaCom U.S. CEO, Sasha Savic, who has been in the role f ...
- Hyundai Selects Lopez Negrete As Hispanic Agency Of Record
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2022
The agency will begin general brand work immediately, followed by vehicle specif ...