- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Brick Marketing Offers Digital Consulting Service
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Brick Marketing can help brands with strategic issues and campaigns, the compa ...
- Want a Better Agency? Be Women-Centric
MAD, Katy Thorbahn - Tuesday, September 6, 2022
Solving women's needs is a key business decisions that helps the enti ...
- Sandy Hook Promise PSA Wins Commercial Emmy
MAD, Steve McClellan - Tuesday, September 6, 2022
The PSA featured real victims of mass shootings that altered their liv ...
- Wunderman Thompson New York Elevates Saeidi To CEO
MAD, Steve McClellan - Tuesday, September 6, 2022
Saeidi succeeds Audrey Melofchik who was elevated to CEO of North Ameri ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- DDB Swipes McCann Veteran Alex Lubar For New Global President/COO Role
Mediapsssst, Richard Whitman - Tuesday, September 6, 2022
Lubar joins DDB with what the agency called "extensive global leadership credentials ...
- Barkley Named Lead Agency For Salvation Army For Thrift Stores, Adult Rehab Centers
Accounts on the Move, Fern Siegel - Friday, September 2, 2022
Barkley will develop creative campaigns to help the nonprofit improve consumer relatio ...
- WPP Acquires Newcraft To Strengthen Digital Commerce Capabilities
MAD, Fern Siegel - Friday, September 2, 2022
The data-first Newcraft will join Wunderman Thompson's global network in Northern Eur ...
- Dentsu International Folds As Part Of 'One Management' Approach, Details To Come
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
A singular management approach will be divided by regions -- Japan, America ...
- Non-Fungible Whisky: Johnnie Walker Releases NFT You Can Drink
MediaDailyNews, Colin Kirkland - Friday, September 2, 2022
The NFTs are stand-ins for an opportunity to buy future limited editio ...
- Opinionated Hires W+K Vet Brebner To Head Production
People on the Move, Fern Siegel - Thursday, September 1, 2022
The hire dovetails with Opinionated's five-year anniversary and securing a number ...
- Gorbachev's Pizza Hut Ad Resurfaces After His Death
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 31, 2022
The death of Soviet leader Mikhail Gorbachev has prompted the resurfacing ...
- Former TBWA/ Media Arts Exec Sypal Joins Solve As Director Of Account Management
MAD, Fern Siegel - Wednesday, August 31, 2022
Prior to his appointment, Sypal led the account work for Apple, Spoti ...
- National TV Goes Flat In July Versus 2020 - Is That Bad?
TV Watch, Wayne Friedman - Thursday, September 1, 2022
The key measure will be where upfront ad deals actually land, sa ...
- Optimad Media Acquires Effective Spend And Relaunches As Optimal, Focuses On Performance Marketing
MAD, Fern Siegel - Tuesday, August 30, 2022
The new company specializes in data and tech in key sectors, su ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2022
An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- VMLY&R Ups Pitanguy To Deputy Global Chief Creative Officer
MAD, Fern Siegel - Monday, August 29, 2022
Based in New York, he will lead creative for key account Coca-C ...
- Honda Showcases Innovations, Plans Twitch Effort
Marketing Daily, Tanya Gazdik - Monday, August 29, 2022
Honda hopes to connect with a new generation of customers to sh ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Northern Tool's First National Campaign Solves DIY Challenges
MAD, Fern Siegel - Friday, August 26, 2022
The campaign "Made For This," created by Colle McVoy, has various spo ...
- Santander Bank Poses Question: 'What Would Rafa Do?'
Marketing Daily, Tanya Gazdik - Sunday, August 28, 2022
The spot shows the tennis legend's story of grit and determination, whi ...
- GroupM Warns Of Slowdown By 'Digital Endemic' Advertisers
MediaDailyNews, Joe Mandese - Friday, August 26, 2022
A composite of 40 of the biggest pure-play digital companies, GroupM sa ...
- What's Next For Jill Metcalf?: Long-Term Transformation Of Dentsu Media Shops
MediaDailyNews, Joe Mandese - Monday, August 29, 2022
The long-time Essence vet joins Dentsu International as Chief of Business Strate ...
- Vibenomics Marketplace Lets Competitors Collaborate, Support In-Store Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 29, 2022
The In-Store Marketplace helps retailers with in-store media choices and buys, allowi ...
- Edmunds Parodies Car Commercials
Marketing Daily, Tanya Gazdik - Thursday, August 25, 2022
Edmunds aims to position its brand in a memorable light by advertisi ...
- Handsome Selects Kim As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, August 25, 2022
Nicholas Kim is charged with leading the agency and its clients acro ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- Engine Digital Beefs Up Toronto Mission With 2 New Execs
MAD, Fern Siegel - Wednesday, August 24, 2022
The focus is leading growth and client engagement across the East Coa ...