- Everyone Wins When Agencies Put Skin In The Game
MAD, MichaelAaron Flicker - Wednesday, July 13, 2022
Given the economic headwinds of today, there is no better time th ...
- PHD Wins Global Media Account For Tea Maker Ekaterra
MAD, Steve McClellan - Wednesday, July 13, 2022
The former Unilever tea division was sold last month for $4.5 billi ...
- Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
MediaDailyNews, Joe Mandese - Thursday, July 14, 2022
Omnicom Media Group has the best "current offering," but Publicis Media Gro ...
- Accenture Agrees To Acquire Minneapolis-based The Stable
Mediapsssst, Richard Whitman - Wednesday, July 13, 2022
The 7-year-old agency helps consumer brands build and operate their own digit ...
- Mediabrands Unveils DE&I-Focused Recruitment Campaign
Out to Launch, Steve McClellan - Wednesday, July 13, 2022
IPG Mediabrands today announced a new social media campaign, “We See Y ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Atlantic Selects Barbosa As First Managing Director
MAD, Fern Siegel - Tuesday, July 12, 2022
The agency was looking for "someone with very specific skills - someo ...
- Poll: All But One Agency Agree To Honor Their Own Embargoes
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"No bueno if the source breaks their end of the bargain... ...
- Truth Well Gaslighted
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
When exactly did one of the greatest agency brands change one ...
- Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"Even with everything which has happened in recent months, the advertising recove ...
- Study: Visitors Find The Metaverse More Inclusive Than Real Life
Mediapsssst, Richard Whitman - Tuesday, July 12, 2022
According to the multicountry study from Momentum Worldwide (with support from t ...
- Terri & Sandy Named Strategic-Creative AOR For JBSS
Accounts on the Move, Fern Siegel - Monday, July 11, 2022
Initial work for the food company will debut later this year. ...
- InnoVision Espanol Debuts, Expands Services To Hispanic Market
MAD, Fern Siegel - Monday, July 11, 2022
Services include branding, media buying, creative design, digital advertising and web developm ...
- For Influencers/Creators It's More About Passion Than Money, New Study Finds
MAD, Steve McClellan - Monday, July 11, 2022
The report is from Stagwell's MMI and Harris Poll, which found th ...
- Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"I'm not saying you just let the machine do the work," s ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- Cadillac Highlights Lyriq's Emotional Driving Experience
Drive Time, Tanya Gazdik - Monday, July 11, 2022
Labrinth posted a six-second teaser of the first spot on his Instagr ...
- Allen & Gerritsen Wins Boston Tourism Account
MAD, Steve McClellan - Friday, July 8, 2022
In addition to promoting tourism globally for the Boston area the agen ...
- Murphy To Head Havas Creative Group, Doubles Oversight
MAD, Fern Siegel - Friday, July 15, 2022
Murphy, a three-decade Havas veteran, continues as global CEO of Havas Hea ...
- Tall Tales: BK, BBH Have Fun At Former UK Prime Minister's Expense
Mediapsssst, Richard Whitman - Friday, July 8, 2022
BK agency BBH quickly created a digital OOH ad on wheels station ...
- Razorfish Promotes Three To Senior Strategy Roles
People on the Move, Steve McClellan - Friday, July 8, 2022
Razorfish has promoted three executives to strategy leadership roles. Nicolas Chidi ...
- The Shipyard Wins AOR Duties For T. Marzetti Co.
Accounts on the Move, Steve McClellan - Thursday, July 7, 2022
Columbus,OH-based agency The Shipyard has been selected as agency of record f ...
- Creators Will Play Crucial Role In The Metaverse, New Study Suggests
Digital News Daily, Colin Kirkland - Thursday, July 7, 2022
If the metaverse materializes into a globally adopted reality, creator marketing wi ...
- WPP Combines Design Agencies Superunion and Design Bridge
MAD, Steve McClellan - Thursday, July 7, 2022
The move is part of a years-long effort by the holding compa ...
- A Fresh Take On Agency Return-To-Office Plans: Think Like A Travel Marketer
MAD, Tracey Pattani - Thursday, July 7, 2022
Treat your office and its surrounding community like a destination. We creat ...
- Grey's Global Creative Chairman To Depart At The End Of The Month
Mediapsssst, Richard Whitman - Thursday, July 7, 2022
It was just seven months ago that John Patroulis was promoted ...
- Tierney Taps Trubowitz To Lead Media Efforts
People on the Move, Fern Siegel - Thursday, July 7, 2022
A 20-year ad vet, Trubowitz has worked in both agencies and ...
- Innocean Wins UMass Global Creative, Media AOR
Accounts on the Move, Steve McClellan - Wednesday, July 6, 2022
Orange County, CA-based ad agency Innocean USA, has been appointed agency ...
- DaSilva Named Executive Director, VMLY&R West
MAD, Fern Siegel - Wednesday, July 6, 2022
DaSilva will oversee the agency's client engagement, delivery operations and new busine ...
- Ogilvy New York Taps Kluin As Chief Creative Officer
MAD, Fern Siegel - Wednesday, July 6, 2022
Menno Kluin was ranked the 15th-most awarded CCO in the world f ...