• by Fern Siegel , July 21, 2023

Advocado, a data platform that powers cross-screen advertising, has named Liz Kelley vice president, business development.

Previously, Kelley was vice president, sales and media with Driven Drive, providing first-party data via an SaaS model to achieve higher levels of digital marketing engagement.

Mike Burns, Chief Strategy Officer of Advocado, said Kelley would be "an articulate and passionate advocate for our best of breed Data-as-a-service platform."

The St. Louis-based Advocado is headquartered in St. Louis and serves customers across North America.

"The company is bringing solutions to the industry that helps brands, ad agencies and media organizations better understand consumer behaviors wherever they are — online, offline and everywhere in between," said Kelley.