- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- Starch Creative Expands To East Coast, Newman Heads NYC Office
MAD, Fern Siegel - Thursday, August 24, 2023
The Manhattan team is in charge of upcoming projects with Crocs a ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
Omnicom participated in a pilot test earlier this year, which found t ...
- Nerlich Named Global President, McCann
MAD, Fern Siegel - Tuesday, August 22, 2023
The former Havas executive will expand capabilities in global markets, as we ...
- Farmers Urges 'No Compromise' When It Comes To Insurance
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2023
The message of the campaign: Farmers customers can choose both quality insuran ...
- Lincoln Breaks New Navigator Effort Via Serena Williams' Instagram
Marketing Daily, Tanya Gazdik - Wednesday, August 23, 2023
Williams will post the full 48-second spot to her Instagram account, follow ...
- Merkle Expands Google Cloud Partnership Into AI Practice
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 21, 2023
Merkle and Google Cloud have expanded a long-time partnership in the U. ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- Lally Upped To CEO, Highdive
MAD, Fern Siegel - Friday, August 18, 2023
Lally is one of three co-founders of the 7-year-old agency. ...
- VW Launches First Atlas Spots Aimed At Hispanic Market
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The campaign, from The Community and Johannes Leonardo, launched earlier this mon ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Agencies Seen As Lucrative M&A Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Mergers and acquisitions of digital agencies has been one of the bigge ...
- Ruckus Feasts On Chef's Garden Win
Accounts on the Move, Fern Siegel - Wednesday, August 16, 2023
The agency is charged with spearheading strategic brand initiatives. ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
MAD, PJ Leary - Wednesday, August 16, 2023
The ANA's programmatic supply chain study puts the Agency on the si ...
- Partnering With Crossmedia, Joan Creative Launches Media Offering
MAD, Steve McClellan - Wednesday, August 16, 2023
It will be available across Joan's growing client roster, which includes eB ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Publicis Groupe Canada Tackles Hiring Bias With Pro Bono Campaign
Mediapsssst, Richard Whitman - Wednesday, August 16, 2023
The Who I Really Am campaign is part of a broader DE& ...
- Mediavine Ups Hagmann To SVP, Ad Tech
People on the Move, Fern Siegel - Wednesday, August 16, 2023
In his new post, Hagmann and his team will join a new ...
- Paddy Power Mocks Billionaires Buying Soccer Teams
MAD, Fern Siegel - Tuesday, August 15, 2023
Today, half of the 20 English Premier League teams, in part ...
- Parent PopReach Merges Agency SCS, Ecommerce Platform Contobox
MAD, Steve McClellan - Tuesday, August 15, 2023
The firm said the merger will help streamline efforts to create a ...
- Former Dentsu Media COO Cridland Joins BMG360
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media exec has been named CEO of the Shelto ...
- Amanda Richman Takes Up Residence At The IAB
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media chief has been named executive-in-residence at the IA ...
- Dentsu Loses Ground In Q2, Reduces 2023 Outlook To Flat At Best
MAD, Steve McClellan - Monday, August 14, 2023
The Americas region was down 7.4% in Q2 and down 6.2% f ...
- Agency SuperHeroes Doubles Down On 'Street Art' Ad Genre
Mediapsssst, Richard Whitman - Monday, August 14, 2023
The agency's new creator collective, Jimmy, is currently working with several bran ...
- Simpson Named SVP, Business Development, Advantage Unified Commerce
People on the Move, Fern Siegel - Monday, August 14, 2023
The commerce agency tapped Simpson, with 15-years experience in the beverage industr ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- Barker-Evans Appointed EVP, Chief Creative Officer For AbelsonTaylor Group
MAD, Fern Siegel - Friday, August 11, 2023
The company president said Barker-Evans has 'the right combination of knowledge, experien ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub
Mediapsssst, Richard Whitman - Friday, August 11, 2023
Denver-based creative agency Cactus has partnered with other mental health experts ...
- InnoVision Marketing Named AOR For Sacred Bev To Up Market Share
Accounts on the Move, Fern Siegel - Thursday, August 10, 2023
Sacred Bev expands Native American culture through its unique beverages and proprieta ...