Tag results for "agency"
- I'll Like And Share The ANA GuidelinesThe ANA guidelines can level-set the industry, help us avoid inflated metri ...
- UM's Kiernan Named IPG Mediabrands ChiefShe succeeds Daryl Lee, who held the role for nearly three year ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live PracticeHe joins from Omnicom's Optimum Sports unit, and has more than ...
- Bounteous Appoints Former Merkle, McCann Executive McLaren President, North AmericaMcLaren most recently served as CEO of Merkle B2B, where he l ...
- Shaun Brown, Named Tinuiti's First EVP Of Commerce, Calls Marketing 'The New West'"There is a big difference between ecommerce and commerce," Brown said. "Ecommer ...
- adam&eveDDB Group, TRACK Team To Enhance Customer ExperienceEmotional data is the focus of the new offering, which merges t ...
- CEO Switch At Stagwell Agency Observatory As Shields-Shimizu Succeeds GoodmanAfter 16 years leading the agency founder Jae Goodman will shift ...
- WPP's Grey Names Maness Global CEOA 25-year-plus veteran on the industry, Laura Maness previously served as C ...
- Omnicom Stock Price Surges On Strong Q2 Earnings ReportOrganic revenue growth (which factors out currency and M&A impact) remained stro ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic MindsetsThe segments require both new messaging, as well as media strategies, ...
- Omnicom Taps Sijanta To Run Its Dedicated Mercedes-Benz Media, Marketing UnitThe role seems tailor made for Sijanta who has spent most ...
- Wolff Olins Expands LA Office, Hires Wilder To Head DesignWilder will set the creative vision and connect brands across product, reta ...
- WPP Acquires LATAM Commerce Agency CorebizCorebiz is based in Brazil and will become part of the VMLY& ...
- Changing Of The Guard At OMD USA As Hanson Succeeds Osborn As CEOChristina Hanson succeeds John Osborn as CEO at the Omnicom media agenc ...
- GroupM Unveils Framework To Cut Ad Industry Carbon EmissionsThe company says the framework is the first set of measurement methodologi ...
- WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan ChangesWhile the vast majority of global marketers have recently planned or a ...
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon OutputGroupM will release an alpha version of the new media carbon-reduction calculat ...
- Advance Auto Parts Introduces New (And Bilingual) Brand SpokesmanThe company is calling it a first. The campaign targets a burgeoni ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Research Points To Power Of Social Brand Conversation On Consumer Decision MakingPublicis Media and Twitter collaborated on a research study that suggests soci ...
- Jet-Puffed's Packaging, OOH Work Touts Special GlowThe campaign is comprised of six glow-in-the-dark OOH billboards in specific locati ...
- Kauth Named Executive Creative Director At LA Agency WooLos Angeles-based Woo, an independent, woman-owned, creative agency has named Chelsea O’Bri ...
- SCC Agency Helps 'USA Today' Get To 'The Point'Schafer Condon Carter is charged with growing the paper's digital footprint ...
- Six Commercials Nominated For 2022 Emmys This WeekThe Emmys have nominated commercials annually since 1997. This year's Outstanding Commerci ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency AwardsMolson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Management Shakeup At Havas Creative Group: Murphy Replaces Hirst As CEOAlso, Havas Media Global CEO Peter Mears will become Chairman of t ...
- Watson Upped To EVP Marketing At Active InternationalCorporate trade agency Active International has promoted Diahanna Watson to executive vi ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To PromosSKUx wants to change the way promos are delivered and redeemed. Develope ...
- Periscope Debuts New Design Practice: Favorite ChildTo highlight the entity, Favorite Child will issue aReverse RFP, which awar ...
- GroupM Taps Dashew As NA Head Of Learning & DevelopmentAmong other duties, he will lead GroupM University, the recently launched learni ...
