- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Ad Biz Practices What It Preaches, Er, I Mean Votes
Red, White & Blog, Joe Mandese - Wednesday, September 14, 2022
Interestingly, the initiative isn't intended to help persuade the general population ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- Why Agencies Should Hire Marketing Freelancers
MAD, Erica Peacock - Monday, September 12, 2022
Freelancers are, first and foremost, efficient. They get paid by projects a ...
- WPP Promotes Blackett To President WPP UK
MAD, Steve McClellan - Monday, September 12, 2022
WPP has 12,000 people in the UK and revenues of more th ...
- Accenture Song Taps Publicis' Kelly For New Global Head Of Media Role
MAD, Steve McClellan - Monday, September 12, 2022
The digital agency also hired Droga5 and MediaCom alum Deal Challis ...
- Horizon's Big Offers Bite-size Training For Startups, Focuses On 'Tangible' Outputs
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2022
The three-day immersive workshop running today through Thursday was designed explicitly f ...
- How Sweet It Is: Sterling-Rice Group Wins National Honey Board Account
Mediapsssst, Richard Whitman - Tuesday, September 13, 2022
SRG is being tasked with launching a new foodservice program for t ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For Insights
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
The deal allows for integration of GM's data on its consumer automoti ...
- Crossmedia Remains Etihad Airways' Global AOR
Accounts on the Move, Fern Siegel - Friday, September 9, 2022
The agency has handled the account since 2019. ...
- Gaming Engine Unity Selects Media.Monks As Global Media AOR
MAD, Steve McClellan - Friday, September 9, 2022
Media.Monks will handle media strategy, planning and buying, and measurement for t ...
- Gaming Specialist Liquid + Arcade Expands International Footprint
Mediapsssst, Richard Whitman - Friday, September 9, 2022
The company is opening new locations in Mexico City, London and S ...
- The Community Taps Maicon For Top Strategy Role
People on the Move, Steve McClellan - Friday, September 9, 2022
Lee Maicon is joining creative agency the community as Chief Strategy Officer.&nbs ...
- BBH Names Erica Roberts U.S. Chief Creative Officer
People on the Move, Steve McClellan - Monday, September 12, 2022
BBH USA announced today that Erica Roberts has been appointed Chief Creati ...
- Barkley Wins Red Lobster NA Creative, Strategy Assignments
Accounts on the Move, Steve McClellan - Thursday, September 8, 2022
Red Lobster has named Barkley as its Agency of Record for creati ...
- Worth Rises, EP+Co Join Forces To Combat Legalized Slavery
MAD, Fern Siegel - Thursday, September 8, 2022
The campaign asks viewers to end the 13th Amendment's exception clause, whi ...
- Value Propositions Aren't Just For Customers
MAD, Rod Alexander - Thursday, September 8, 2022
An Employee Value Proposition can work for employers and employees alike, b ...
- Agency Veteran Corona Joins Knickerbocker Slap Global As Partner And President
MAD, Steve McClellan - Thursday, September 8, 2022
Knickerbocker Slap Global was founded by agency veteran Gerry Graf in la ...
- Havas Media Wins Global Remit For Shoe Marketer Wolverine Worldwide
MAD, Steve McClellan - Thursday, September 8, 2022
The company's brands include Merrell, Saucony, Sperry, Wolverine, Keds, Stride Rite, Hu ...
- 'Hostile' Suitor ADV Sets Accelerated Deadline For M&C Saatchi Shareholders To Tender Their Shares
Mediapsssst, Richard Whitman - Thursday, September 8, 2022
ADV has been pursuing a takeover of the London-based agency since t ...
- Sid Lee Names Gauthier First CEO, Canada
People on the Move, Fern Siegel - Thursday, September 8, 2022
Sid Lee's employees in Montreal and Toronto will form a single Canadi ...
- Harbour Selects Fourish As CRM Agency
Accounts on the Move, Fern Siegel - Wednesday, September 7, 2022
Flourish was founded in 2004, with offices in London and Dubai. ...
- AKQA Taps Marketing, Agency Vet Aragones To Be Its First NA President
MAD, Steve McClellan - Wednesday, September 7, 2022
Aragones will oversee the WPP agency's ambitious expansion plans in the U. ...
- What Packable's Shutdown Means For CPG Brands
MAD, Rob Cromer - Wednesday, September 7, 2022
When a brand gives up control to a reseller like Packable, th ...
- CEO Change At Ogilvy As Bulchandani Succeeds Main
MAD, Steve McClellan - Wednesday, September 7, 2022
Devika Bulchandani joined the agency nearly two years ago as Global Chairwom ...
- Da Vinci Demonstrates Versatility Of Samsung Portable Smartphones In Global Campaign
MAD, Fern Siegel - Wednesday, September 7, 2022
An Ogilvy New York spot uses the great man to highlight h ...
- Ram Truck Focuses On Its Expanding Customer Base
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2022
"The momentum is behind the brand and more people are switching ...
- Chapman Named Adam&EveDDB's First Creative Director Of Design
People on the Move, Fern Siegel - Wednesday, September 7, 2022
Previously, Chapman worked at Droga5 London. ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...