Simpson Named SVP, Business Development, Advantage Unified Commerce

Commerce agency Advantage Unified Commerce named Nichole Simpson as its new senior vice president of business development and customer leadership.

Previously, Simpson was a senior adult beverage buyer at Walmart, before moving to private equity. She began her career at E&J Gallo, where she managed categories, sales and brands.

The agency tapped Simpson, with 15-years experience in the beverage industry, to enhance its expertise.

Victor Lee, president of AUC, said Simpson "has been through commerce challenges as a client and as a buyer for Walmart, which positions her uniquely to understand the needs of our existing and potential clients.”

AUC client work includes Nutella, Moët Hennessy, SweeTarts and Family Dollar.




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