Commerce agency Advantage Unified Commerce named Nichole Simpson as its new senior vice president of business development and customer leadership.

Previously, Simpson was a senior adult beverage buyer at Walmart, before moving to private equity. She began her career at E&J Gallo, where she managed categories, sales and brands.

The agency tapped Simpson, with 15-years experience in the beverage industry, to enhance its expertise.

Victor Lee, president of AUC, said Simpson "has been through commerce challenges as a client and as a buyer for Walmart, which positions her uniquely to understand the needs of our existing and potential clients.”