- Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad Platform
Mediapsssst, Richard Whitman - Friday, November 4, 2022
Several other groups would only speak on background, and the gist ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- VMLY&R Taps Baehr As Chief Strategy Officer, New York
MAD, Fern Siegel - Thursday, November 3, 2022
A former CP+B executive Baehr, has worked on a variety of blue-ch ...
- Dawn Adds India's Zoo Media To Its Global Collective
MAD, Steve McClellan - Thursday, November 3, 2022
Zoo is expanding to the U.S. with the opening of a N ...
- Sam's Club Launches Media Review
MAD, Steve McClellan - Thursday, November 3, 2022
In the U.S. Sam's Club spent an estimated $36 million on measur ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- Dan Wieden Helped Create Titanium Lions -- Now The Award Is Named After Him
Mediapsssst, Richard Whitman - Thursday, November 3, 2022
Wieden was the impetus for creating the award two-decades ago when ...
- Michigan Economic Development Corp. Plans $10M Marketing Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 2, 2022
The campaign will have a national reach, including media activity in Michi ...
- Rosser Upped To CEO, VSA Partners
MAD, Fern Siegel - Wednesday, November 2, 2022
Former agency president Anne-Marie Rosser will become CEO, succeeding Dana Arnett, w ...
- AliExpress Wants U.S. Shoppers To Step Aboard For Its 'Singles Day' Event
MAD, Steve McClellan - Wednesday, November 2, 2022
Single's Day originated in China a few decades back as a w ...
- Adobe Launches Media Consolidation Review
MAD, Steve McClellan - Wednesday, November 2, 2022
The company spends an estimated $150 million on measured media worldwide, accordi ...
- Electrify America Launches 'Brand-Neutral' Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2022
Although the company, which is a subsidiary of Volkswagen, works with ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- Royal Navy, Air Force Re-Ups With House 337
MAD, Fern Siegel - Tuesday, November 1, 2022
House 337 has been reappointed as the units lead creative agency ...
- Stagwell's Gale Wins Dropbox Global Media
MAD, Steve McClellan - Tuesday, November 1, 2022
Estimated annual global media spending for Dropbox is $50 million, according ...
- 7 Things I Learned From A 6-Month Networking Blitz
MediaDailyNews, Barry Lowenthal - Tuesday, November 1, 2022
Six months ago my job ended and I had the opportunity ...
- R/GA Teams With UConn, Connecticut Incubator To Back 'Future Climate' Ventures
MediaDailyNews, Joe Mandese - Wednesday, November 2, 2022
The 12-week studio will select six startups to receive investment capital, technolo ...
- Omnicom's TA Digital Ups Alkhafaji To President
People on the Move, Steve McClellan - Tuesday, November 1, 2022
Omnicom's digital transformation agency TA Digital has promoted Chief Technology Officer Dr. Ali Alkhafa ...
- When Madison Avenue Freezes Over
Red, White & Blog, Joe Mandese - Wednesday, November 2, 2022
If I could be a fly on the wall at big agen ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Grey Health & Wellness EMEA Launches, Frederiksen Oversees
MAD, Fern Siegel - Monday, October 31, 2022
Based in Copenhagen, the agency is close to headquarters for some ...
- Krystal Restaurants Selects Talon America For OOH Media Duties
MAD, Steve McClellan - Monday, October 31, 2022
The agency was selected to develop and execute OOH campaigns for t ...
- Scott Joins Doe-Anderson As VP Group Account Director
People on the Move, Steve McClellan - Monday, October 31, 2022
Louisville, KY-based agency Doe-Anderson announced the hiring of Elizabeth Scott as ...
- Mi' Familia? Ads Targeting Hispanic Dads Must Move Beyond The Tropes
MAD, Carlos Aguilar - Friday, October 28, 2022
Filial love is a biological impulse bolstered by a myriad of soci ...
- Next Fifteen Offer For M&C Saatchi Not Likely To Go Through
Mediapsssst, Richard Whitman - Friday, October 28, 2022
The Reason? A company whose offer was rejected by Saatchi shareholders ow ...
- Agency DNA Adds MD Role, Taps Industry Vet Meagher To Fill It
People on the Move, Steve McClellan - Friday, October 28, 2022
Seattle-based independent agency DNA has hired Megan Meagher for the new ro ...
- Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'
Mediapsssst, Richard Whitman - Thursday, October 27, 2022
Ad legend Cindy Gallop and others at the Worldwide Partners Global Summ ...
- Burrell Taps Rogers-Simpson For Senior Brand Role
People on the Move, Steve McClellan - Thursday, October 27, 2022
Chicago-based multicultural agency Burrell Communications Group has appointed Tuwisha 'Wish' Rogers-Simpson vi ...
- BBH Dublin Teams With ICAD To Mentor Future Ad Talent
MAD, Fern Siegel - Wednesday, October 26, 2022
BBH Dublin provides financial support and offers expertise to Upstarts, a six-mon ...