- Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read
Planning & Buying Insider, Joe Mandese - Thursday, October 5, 2023
But the ARF report is nonetheless worth reading if you want ...
- Ad Agencies Say New Business Is Harder To Come By
Research Intelligencer, Rob Williams - Wednesday, October 4, 2023
Fewer opportunities and tight budgets are the top reasons that business developme ...
- Krak Boba Names InnoVision Marketing Group AOR
MAD, Fern Siegel - Monday, October 2, 2023
The agency will drive marketing and advertising campaigns, as well as t ...
- OMD USA Taps Amazon's Hobba As Chief Media Officer
MAD, Steve McClellan - Monday, October 2, 2023
The move comes less than a week after Amazon confirmed that ...
- Ancestry Picks Publicis Unit For Global Media
MAD, Steve McClellan - Monday, October 2, 2023
The unit is called Publicis Vita, powered by Starcom and the rem ...
- OMD Taps Amazon's Hobba As Chief Media Officer
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
"I will be overseeing the agency's holistic media practice - bringing togeth ...
- Q3 Trends: Independent Agencies Flat While Holding Groups Should Improve
Mediapsssst, Richard Whitman - Monday, October 2, 2023
That's according to Madison And Wall's Brian Wieser, who did a litt ...
- Mansfield Appointed Buntin's Chief People Officer
People on the Move, Fern Siegel - Monday, October 2, 2023
Tricia Mansfield has been named Buntin's Chief People Officer. Most recently, s ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Comedians Rally To Support Gun Violence Prevention
MAD, Fern Siegel - Thursday, September 28, 2023
The audience thinks the comics are performing a routine - until it ...
- Havas, Mirakl Partnering On New Retail Media Network
MAD, Steve McClellan - Thursday, September 28, 2023
The partnership will make Mirakl's suite of commerce and retail media solutio ...
- MullenLowe Adds Regional Presidents, Chief Culture Officer
MAD, Steve McClellan - Thursday, September 28, 2023
The agency has promoted Kelly Fredrickson to Chief Culture Officer and Javi ...
- Honda Keeps Dreaming In Brand Effort
Marketing Daily, Tanya Gazdik - Friday, September 29, 2023
The effort features a brand mural debuting in New York and L ...
- Financials Have You Stressed? Meet Bill
Mediapsssst, Richard Whitman - Thursday, September 28, 2023
Odysseus Arms created the campaign and teamed with R&R Partners to desi ...
- MOCEAN Selects Wong For COO Post
People on the Move, Fern Siegel - Thursday, September 28, 2023
Wong will manage all areas of agency operations, including business strategy a ...
- MullenLowe U.S. Names 3 Executives To New Leadership Roles
MAD, Fern Siegel - Tuesday, September 12, 2023
Kelly Fredrickson is now chief culture officer, Javier Passerieu is president ...
- OMG Prevails In $600 Million Uber Media Review
MAD, Steve McClellan - Wednesday, September 27, 2023
OMG's scope of work includes media strategy, planning and buying for Nor ...
- Sandy Hook Promise Commemorates Victims' Deaths
Marketing Daily, Tanya Gazdik - Wednesday, September 27, 2023
"Our research has proven that something as simple as 'saying something' c ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- 4C Foods Selects Quench As Lead Social Media Agency
MAD, Fern Siegel - Tuesday, September 26, 2023
The agency will launch an initial campaign in November on Facebook, Instagr ...
- Grey London Taps Persons As President
MAD, Fern Siegel - Tuesday, September 26, 2023
A former WPP global strategist, Persons was a founding member of Cle ...
- CW Appoints Known As Media AOR
MAD, Steve McClellan - Tuesday, September 26, 2023
Known has corralled quite a few entertainment clients in the last f ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Dentsu, Clients Back Expansion Of Gia Peppers-Hosted Program
Mediapsssst, Richard Whitman - Tuesday, September 26, 2023
"More Than That with Gia Peppers" is expanding with a four-part limit ...
- Voice Cloning Tech Deployed For Literacy Campaign
MAD, Steve McClellan - Monday, September 25, 2023
ProLiteracy has applied the technology to assist low-literacy parents to improve readi ...
- Hey Alli, I'm Still Waiting For Your Answer
Media 3.0, Joe Mandese - Tuesday, September 26, 2023
Tech-savvy PMG this morning became the latest in a long line ...
- IPG Health Helps Clients Diversify Their Clinical Trials
Mediapsssst, Richard Whitman - Monday, September 25, 2023
According to the firm, main obstacles to more diversified trials revolve arou ...
- Klick Health Expands London-based EMEA Leadership Team
People on the Move, Steve McClellan - Tuesday, September 26, 2023
Toronto-based health-care marketing specialist Klick Health announced its UK-based leadership team f ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- Wunderman Thompson Reveals New AI-Driven Ad Testing Tool
MAD, Steve McClellan - Friday, September 22, 2023
The testing program, known as Reveal, was developed in-house to measure audien ...