- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- Giant Spoon Hires Omnicom Vet Jursa To Lead Platforms And Data
Mediapsssst, Richard Whitman - Monday, November 21, 2022
According to the agency Jursa will work with clients such as MassMutua ...
- Publicis Groupe Boosts Commerce Offering With Acquisition of VIVnetworks
MAD, Steve McClellan - Friday, November 18, 2022
VIVnetworks will be integrated with Publicis Groupe's global performance marketing platform, C ...
- Is WPP's Comprehensive Partnership With Walgreens Boots Alliance Coming To A Close?
Mediapsssst, Richard Whitman - Friday, November 18, 2022
The holding company was appointed overall marketing partner in 2017, a de ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- MullenLowe's Leikikh Adds IPG Role Overseeing Agencies Across The U.S.
MAD, Steve McClellan - Thursday, November 17, 2022
Leikikh remains chairman of MullenLowe and is succeeded in the CEO ro ...
- MullenLowe Group Names Kristen Cavallo Global CEO
MAD, Fern Siegel - Thursday, November 17, 2022
In addition to MullenLowe, Cavallo continues as CEO at The Martin Agenc ...
- Havas Group Acquires Bastion Brands
MAD, Steve McClellan - Wednesday, November 16, 2022
The agency, which has been a strategic partner of HH&Y since 201 ...
- McCann Worldgroup Names Kobzev Global Chief Communications Officer
MAD, Steve McClellan - Wednesday, November 16, 2022
Kobzev, an industry veteran of nearly two decades has most recently serv ...
- Marcus Thomas Ups 3 Veteran Staffers To VP
People on the Move, Fern Siegel - Wednesday, November 16, 2022
Elizabeth Abate has been tapped as vice president, media, while Stephanie Burr ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- So Special: Aussie Indie Agency Opens Second U.S. Office
Mediapsssst, Richard Whitman - Tuesday, November 15, 2022
The agency, Australia-based Special, has opened a New York office after establishi ...
- Mother Adds Two Strategy Leads In LA
People on the Move, Steve McClellan - Tuesday, November 15, 2022
Agency Mother has added two strategy heads—one for Mother LA and t ...
- IPG Taps Smith As Global CEO, Momentum Worldwide
MAD, Fern Siegel - Monday, November 14, 2022
Smith, who joined the agency in 1995, was previously president of Moment ...
- Number Of Media Agency, Client Execs Commuting To Office Jumps To A Third
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The percentage commuting all/most days has risen to 33% in October fr ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- Bending The Rules In A New Business Pitch Without Being Disqualified
MAD, Zach Rosenberg - Friday, November 11, 2022
There is a delicate balance between playing by the rules and bendi ...
- Ruh-Roh: GroupM Solves Mystery Of Who Killed Television
MediaDailyNews, Joe Mandese - Monday, November 14, 2022
"When everyone is talking about the negative advertising market, I think th ...
- Entrepreneur & Agency Veteran Stedman's Latest Startup: The Imaginarium
Mediapsssst, Richard Whitman - Friday, November 11, 2022
The B2B agency will create content for LinkedIn and other digital med ...
- Amazon Music Teams With W+K For Global Brand Campaign
Digital News Daily, Colin Kirkland - Thursday, November 10, 2022
The campaign promotes Amazon Music's recent update of ad-free offerings across mus ...
- VCCP Group Names Wills First CMO, New York
MAD, Fern Siegel - Thursday, November 10, 2022
Before this, Wills was at VCCP's headquarters in London, where he serv ...
- CMD Spins Off Hijinx As Separate Agency With Distinct Capabilities
MAD, Fern Siegel - Thursday, November 10, 2022
CMD President Kevin Thomas credited the split to the company developing t ...
- Report Finds Continuing Gender Bias In Marketing, Media About Women's Health
MAD, Steve McClellan - Thursday, November 10, 2022
The study was issued today by WPP and Seeher and was conduct ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Wunderman Thompson Names 2 Execs To Client Leadership Team
MAD, Fern Siegel - Wednesday, November 9, 2022
The company appointed Lizzie Snell as managing director and Jim Dyer ...
- Dentsu Merging Two Japan Units To Bolster Its Digital Transformation Service Offering
MAD, Steve McClellan - Wednesday, November 9, 2022
The company said the move was part of a broader restructuring effo ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Grey Beefs Up Creative Team
MAD, Fern Siegel - Tuesday, November 8, 2022
Jason Kahner has been promoted to Global Chief Client Officer, while Thia ...