- Take Two: New Spot Highlights STARZPLAY's Emotional Rebrand As Lionsgate+
MAD, Fern Siegel - Monday, October 3, 2022
The new integrated campaign "It Lives on Lionsgate+" is a cross-platform effo ...
- IPG Acquires Salesforce Specialist RafterOne
MAD, Steve McClellan - Monday, October 3, 2022
The M&A deal will bolster commerce capabilities across the network and RafterO ...
- De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, Buying
MAD, Steve McClellan - Monday, October 3, 2022
With the win in North America, Mediaplus Group now supports De'Longhi ...
- Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 4, 2022
The study by Basis Technologies found that better connected TV tech a ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- No Deal: ADV's Offer To Acquire M&C Saatchi Has Lapsed
Mediapsssst, Richard Whitman - Monday, October 3, 2022
Holders of less than 20% of Saatchi's outstanding stock (other than th ...
- Doe-Anderson Adds Senior Brand, Creative Execs
People on the Move, Steve McClellan - Monday, October 3, 2022
Louisville, KY-based agency Doe-Anderson has added two senior executives: Lauren O’Toole ...
- Leo Burnett Becomes Lead Agency For Germany's Commerzbank
Accounts on the Move, Fern Siegel - Friday, September 30, 2022
Leo Burnett, part of Publicis Group Germany, said it was happy ...
- Dynamic Marketing Systems Rebrands As Truelio
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
The relaunch follows agency's merger with Muse Marketing + Creative. ...
- Leadership Change At IPG's Jack Morton: Davies, Millon Named Global Co-Presidents
MAD, Steve McClellan - Friday, September 30, 2022
Josh McCall, CEO & Chairman will remain Chairman through the end ...
- IPG Revises Policy On Energy, Utility Clients
MAD, Steve McClellan - Friday, September 30, 2022
IPG said it was working with climate change consultant Planet + Purpo ...
- Ad Legend Dan Wieden, Co-Founder Of Wieden + Kennedy, Dies At 77
MAD, Steve McClellan - Monday, October 3, 2022
Wieden and his partner David Kennedy formed W+K on April Fool's D ...
- Long-time Omnicom Executive Peter Sherman Departing For Academia
Mediapsssst, Richard Whitman - Friday, September 30, 2022
Sherman will depart at year's end. He's taking on a full-time marketi ...
- Hogarth Worldwide Selects Horowitz As Creative Director, North America
People on the Move, Fern Siegel - Friday, September 30, 2022
Lara Horowitz takes on a new role at the company. ...
- The 4A's Latest Mission: Drawing Up 'Recession Proof' Plan For Agencies
MAD, Steve McClellan - Thursday, September 29, 2022
4A's President and CEO Marla Kaplowitz says that agency executives should foc ...
- Stagwell Taps Basha For CTO Role At Its Marketing Cloud Unit
Mediapsssst, Richard Whitman - Thursday, September 29, 2022
Formed late last year, the Stagwell Marketing Cloud is a unit th ...
- Razorfish Expands Web3 Offerings To Help Brands Navigate The Future
Digital News Daily, Colin Kirkland - Wednesday, September 28, 2022
Razorfish unveiled three new web3 brand-offerings on Wednesday, designed to translate disrupti ...
- Choozle Ups Woods To CEO, Expected To Expand Company
MAD, Fern Siegel - Wednesday, September 28, 2022
Woods is charged with growing the company beyond a self-service platform ...
- Havas Market Names Ramos As Head Of Ecommerce
MAD, Fern Siegel - Wednesday, September 28, 2022
The company acquired full-service Amazon consultancy Expert Edge to accelerate Havas Market ...
- TBWA\Worldwide Acquires Innovation-Focused Experiential Agency Dotdotdash
MAD, Steve McClellan - Wednesday, September 28, 2022
Headquartered in Portland, OR, dotdotdash specializes in building brand experiences including on-si ...
- Citing Economy, Magna Downgrades U.S. Ad Growth Outlook For This Year And Next
MAD, Steve McClellan - Thursday, September 29, 2022
The IPG forecasting arm now predicts 9.8% growth for this year wi ...
- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
MediaDailyNews, Joe Mandese - Thursday, September 29, 2022
Magna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Omnicom Dethrones WPP To Become Global Effie's Most Effective Holding Group
Mediapsssst, Richard Whitman - Wednesday, September 28, 2022
It's the first time since 2012 that a holding company other th ...
- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- Bell's Brewery Pours Solve Into Creative Agency Slot
Accounts on the Move, Fern Siegel - Tuesday, September 27, 2022
The brand is looking to grow its award-winning flagship beer, Two Heart ...
- Using Zero-Party Multicultural Data To Connect Authentically With Consumers
MAD, Mario Carrasco - Tuesday, September 27, 2022
As the U.S. becomes a multicultural majority, the need to authentically rea ...
- AMC Networks Selects 'Known' As Media Agency Of Record
MAD, Steve McClellan - Tuesday, September 27, 2022
The award followed a six-month global review led by Casey Burnett ...
- Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashin ...
- New Beginning For Big Day Founders Sayn-Wittgenstein, Brown And Nimry
Mediapsssst, Richard Whitman - Tuesday, September 27, 2022
Headquartered in San Diego, the new agency will specialize in branding, campaig ...
- Advantage Unified Commerce Hires Rogers As SVP, Strategic Services
People on the Move, Fern Siegel - Tuesday, September 27, 2022
Rogers will be responsible for leading strategy, media and analytics service offeri ...