- Hungry For More Stateside Business, UK Agency Thirst Hires U.S. Director
MAD, Steve McClellan - Thursday, August 11, 2022
The agency, based in Glasgow, has significant business in the U.S. alread ...
- GroupM CMO Kelly Named U.S. CEO Of EssenceMediacom
MAD, Steve McClellan - Thursday, August 11, 2022
MediaCom U.S. CEO, Sasha Savic, who has been in the role f ...
- Hyundai Selects Lopez Negrete As Hispanic Agency Of Record
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2022
The agency will begin general brand work immediately, followed by vehicle specif ...
- Another West Coast Agency Shutters: Kovel Fuller
Mediapsssst, Richard Whitman - Thursday, August 11, 2022
The agency was the product of the 1999 merger of shops r ...
- Hogarth Upped To Global Head of Cultural Insights, We Are Social
People on the Move, Fern Siegel - Thursday, August 11, 2022
Hogarth will embed cultural insights throughout the global network as part ...
- USG Corp. Taps 50,000feet For Sustainability Campaign
Accounts on the Move, Steve McClellan - Wednesday, August 10, 2022
USG Corporation has tapped Chicago-based agency 50,000feet to help it launch ...
- Visco Tapped As Grey Chief Creative Officer For Global Accounts
MAD, Fern Siegel - Wednesday, August 10, 2022
Laura Visco is based in London and reports to Javier Campopiano, Worldwi ...
- Boathouse Taps Marketing Veteran Prodromou To Lead West Coast Expansion
MAD, Steve McClellan - Wednesday, August 10, 2022
Prodromou, the former CEO of Boston Digital, is the setting up t ...
- Romano Named CEO At Laughlin Constable
MAD, Steve McClellan - Wednesday, August 10, 2022
Romano had most recently run his own consultancy, out of Minneapolis, aft ...
- Publicis Groupe Leads The Pack In Forrester's Latest Marketing Services 'Wave' Study
MAD, Steve McClellan - Wednesday, August 10, 2022
Publicis Groupe was top ranked, while WPP and Omnicom also achieved "Leade ...
- Arcana Creative Agency Creates Vitabots, Kids' Vitamin Brand
Marketing Daily, Les Luchter - Wednesday, August 10, 2022
Vitabots, a "team of super robots," help market the brand, which pla ...
- Gannett Aims To Promote Local Journalism
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2022
Three spots star local journalists delivering the message that In this a ...
- Mindshare's New Impact Index Ferrets Out Content That Is Toxic To Minority Communities
Mediapsssst, Richard Whitman - Wednesday, August 10, 2022
The agency unveiled the tool today with Tyson Foods as the laun ...
- Jaffe Heads Activation And Analytics For Media By Mother
MAD, Fern Siegel - Wednesday, August 10, 2022
Jaffe is charged with growing the activation team across search, social, programmati ...
- Horizon Media's Night Market Names Storinge Chief Business Officer
MAD, Steve McClellan - Tuesday, August 9, 2022
The position is new and Storinge is tasked with managing client relationship ...
- Call It XDA: The XD Agency Revises Its Branding
Mediapsssst, Richard Whitman - Tuesday, August 9, 2022
The rebrand includes a new website and positioning, which is now "Crea ...
- American Family Insurance Salutes 'The Captain' In New Sponsorship Campaign
Out to Launch, Steve McClellan - Tuesday, August 9, 2022
American Family Insurance has launched a new campaign as part of i ...
- Grey NY Selects El Shami As COO
MAD, Fern Siegel - Monday, August 8, 2022
Earlier, she worked with Grey NY CEO Amber Guild at The N ...
- Bentley Motors Chooses IPG To Lead Creative Efforts
Marketing Daily, Tanya Gazdik - Monday, August 8, 2022
The agency's open architecture approach and geographical spread is a good mat ...
- Stagwell Reorganizes Its Media Network Unit, Adding Creative Shops
Mediapsssst, Richard Whitman - Monday, August 8, 2022
The main idea is that an increasing number of clients are seeki ...
- Empower Rebrands My Fave Five App
Out to Launch, Steve McClellan - Monday, August 8, 2022
Nonprofit organization
MY FAVE FIVE has relaunched its mental wellness app wi ...
- OOH Veteran Robinson Joins Project X In Top Strategy Role
People on the Move, Steve McClellan - Monday, August 8, 2022
Out-Of-Home media agency Project X has announced the appointment of Rick Robins ...
- Study Shows How Business Values Are Changing, What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, August 8, 2022
There is overwhelming support for a democratic coalition of supplying countries ...
- 'Power' Play: Erich and Kallman Helps Goal Zero Fight Outages
MAD, Fern Siegel - Friday, August 5, 2022
The "Power Villains" campaign promotes Goal Zero's clean home backup systems, includi ...
- Sky Sports Highlights Soccer Excitement Happens 'Once'
MAD, Fern Siegel - Friday, August 5, 2022
The Brothers & Sisters agency, working in collaboration with Sky Creative, creat ...
- WPP Posts Q2 Growth Of 9.3%
MAD, Steve McClellan - Friday, August 5, 2022
While results were strong, WPP shares fell 8% amid investor concerns ...
- Auto Insurer HiRoad Launches Branding Campaign
Marketing Daily, Tanya Gazdik - Sunday, August 7, 2022
By showing interactions between strangers going both right and wrong, the sp ...
- Ian Sohn Named CEO, Iris North America
MAD, Fern Siegel - Thursday, August 4, 2022
Sohn is charged with working with existing clients, including Paypal, adidas a ...
- Stagwell Posts 16% Growth In The Second Quarter
MAD, Steve McClellan - Thursday, August 4, 2022
The company reaffirmed its full-year organic growth outlook of 18% to 2 ...
- Volkswagen Enlists Soccer Star For Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2022
The spot is meant to show the positive side of working throu ...