- Walled Gardens Versus The Open Internet
MAD, Peter Sayn-Wittgenstein - Friday, September 16, 2022
Could your marketing dollars be working harder for your brand outside t ...
- VidMob Adds de Nardis, Held To Its Board
Mediapsssst, Richard Whitman - Friday, September 16, 2022
Mainardo de Nardis previously ran OMD WW, Aegis Media and MEC whi ...
- Pixly Taps Sheppard For Partnerships Role
People on the Move, Steve McClellan - Friday, September 16, 2022
Influencer marketing agency Pixly has announced the hiring of Ryan Sheppard, ...
- Billions More Reasons Why GroupM Remains Bullish On Advertising
RTBlog, Joe Mandese - Monday, September 19, 2022
"I think people are going to be interested in just how b ...
- Ogilvy Names Vega As Global Creative Lead For Coca-Cola Company
MAD, Fern Siegel - Thursday, September 15, 2022
Based in New York, Vega also joins OpenX, an integrated agency mod ...
- Publicis Groupe Taps PMX CEO Raviv For Global Media Post As Other Execs Take On New Roles
MAD, Steve McClellan - Thursday, September 15, 2022
Raviv is tasked with developing PMX-one of the holding company's core investme ...
- Mindshare, GroupM Top New Biz Charts For The First Half Of 2022
MAD, Steve McClellan - Thursday, September 15, 2022
That's according to agency research firm COMvergence which just released its "N ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Periscope Gets The Chance to Make Its Home Town A Tourist Magnet
Mediapsssst, Richard Whitman - Thursday, September 15, 2022
The Minneapolis-based agency just won AOR duties for Meet Minneapolis, marketing t ...
- Where Retail Media Went Wrong And How Newer Entrants Can Avoid the Same Pitfalls
MAD, Chris Reebie - Wednesday, September 14, 2022
Consolidation. Cooperation. Transparency. Three words that don't align with the current, retail-driv ...
- Improving The Employee Experience With 'Vision Casting'
MAD, Jeff Meade - Wednesday, September 14, 2022
Despite all the Great Resignation numbers, professionals aren't saying they'd like ...
- Tracy-Locke Appoints Munk Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 14, 2022
Munk joins from WPP's VMLY&R Commerce, where he led the innovation a ...
- Publicis Groupe CEO Sadoun To Serve Another Four Years Under Renewed Mandate
MAD, Steve McClellan - Wednesday, September 14, 2022
The holding company has also appointed several new members to its manageme ...
- Northwestern Mutual Urges Clients To 'Spend Your Life Living'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2022
Northwestern Mutual's research revealed that Americans have a desire to pursue the ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
MediaDailyNews, Joe Mandese - Thursday, September 15, 2022
"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- Cannes Lions Issues Annual Creativity Report
Mediapsssst, Richard Whitman - Wednesday, September 14, 2022
The report recaps creative trends, insights and the top-ranked work, people a ...
- Dotted Line Taps Jonathan Goldberg As First ECD
People on the Move, Fern Siegel - Wednesday, September 14, 2022
Prior to Dotted Line, Goldberg worked at Ogilvy DC and Publicis ...
- Agencies Say Obtaining New Business Is Harder In 2022
Research Intelligencer, Robert Williams - Thursday, September 15, 2022
The percentage of agency executives who said it's gotten harder to fi ...
- Barkley Acquires Smiths Agency, Enlarges Its Food & Beverage Roster
MAD, Fern Siegel - Wednesday, September 14, 2022
Smiths will transition to the Barkley brand to become part of o ...
- Dentsu Quietly Joins The web3 Club, New Unit Will Develop A 'Sound Market'
MediaDailyNews, Joe Mandese - Wednesday, September 14, 2022
"The web3 club will utilize the skills of business designers, creators, conte ...
- Pharrell Williams, Edelman Launch New Advocacy Agency
Mediapsssst, Richard Whitman - Tuesday, September 13, 2022
The partners say the agency's mission is to produce creative work th ...
- Hanson Dodge Adds New Role Of Tech Account Director
People on the Move, Steve McClellan - Tuesday, September 13, 2022
Milwaukee-based independent agency Hanson Dodge announced that Megan DeAngelis has joined t ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Ad Biz Practices What It Preaches, Er, I Mean Votes
Red, White & Blog, Joe Mandese - Wednesday, September 14, 2022
Interestingly, the initiative isn't intended to help persuade the general population ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- Why Agencies Should Hire Marketing Freelancers
MAD, Erica Peacock - Monday, September 12, 2022
Freelancers are, first and foremost, efficient. They get paid by projects a ...
- WPP Promotes Blackett To President WPP UK
MAD, Steve McClellan - Monday, September 12, 2022
WPP has 12,000 people in the UK and revenues of more th ...
- Accenture Song Taps Publicis' Kelly For New Global Head Of Media Role
MAD, Steve McClellan - Monday, September 12, 2022
The digital agency also hired Droga5 and MediaCom alum Deal Challis ...
- Horizon's Big Offers Bite-size Training For Startups, Focuses On 'Tangible' Outputs
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2022
The three-day immersive workshop running today through Thursday was designed explicitly f ...
- How Sweet It Is: Sterling-Rice Group Wins National Honey Board Account
Mediapsssst, Richard Whitman - Tuesday, September 13, 2022
SRG is being tasked with launching a new foodservice program for t ...