- Digitas Ups Barnes To Head Of Design
People on the Move, Steve McClellan - Tuesday, December 6, 2022
Digitas, part of Publicis Groupe, has announced the elevation of Kiser Barn ...
- Samsung: Users 'On The Fence' Will Love Galaxy 4 Phones
MAD, Fern Siegel - Monday, December 5, 2022
Two spots, "Attention" and "Grass is Greener" highlight the company's appeal. Samsung ...
- mSix&Partners Lands China's OnePlus For North America
MAD, Steve McClellan - Tuesday, December 6, 2022
According to the agency the new assignment reflects OnePlus' ambitions to expa ...
- Fogaca Joins Dentsu Creative As U.S. CEO
MAD, Steve McClellan - Tuesday, December 6, 2022
He succeeds Jon Dupuis and reports to Global Chief Creative Officer Fr ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- Michael 'Dooglass' Teams With Publicis To Wish Everyone A Vaccinated New Year
MediaDailyNews, Joe Mandese - Tuesday, December 6, 2022
The actor makes a cameo in the agency's holiday video to promo ...
- Michael Douglas Appears In Publicis Groupe Holiday Video, Which Takes A Serious Pivot
Mediapsssst, Richard Whitman - Tuesday, December 6, 2022
The video retains some humor but tackles the serious subject of canc ...
- Reach Agency Adds 2 Executives To Meet Client Demands
People on the Move, Fern Siegel - Monday, December 5, 2022
Chloe Mays has been named associate director of influencer marketing. ...
- Cameron's Coffee Pours 'Never Bitter' Ad, Pushes Simple Goodness
MAD, Fern Siegel - Friday, December 2, 2022
One of the fastest-growing specialty coffee brands in the Midwest, it reli ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- AbelsonTaylor Taps Rebecca Visconti As VP, Marketing Intelligence
People on the Move, Fern Siegel - Friday, December 2, 2022
Visconti is charged with optimizing the impact of client marketing campaigns. ...
- Pacific Foods Names Little & Company Lead Creative Agency
Accounts on the Move, Fern Siegel - Sunday, December 4, 2022
New work is expected to break in August 2023. ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- Orci Joins The Ant Society As Managing Partner
MAD, Steve McClellan - Thursday, December 1, 2022
Agency veteran Roberto Orci earlier was president of Acento Advertising and ...
- Toyota Launches Feel-Good Holiday Effort
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2022
Toyota is partnering with National Center for Families Learning and Kids ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- Health Agency SOLVE(D) Opens In Europe, Supports Data-Driven Marketing
MAD, Fern Siegel - Wednesday, November 30, 2022
The new London-based outpost will cover the U.K., Germany, France and Spai ...
- Campbell Ewald Names Its First Female CEO In 112 Years
MAD, Steve McClellan - Wednesday, November 30, 2022
Kari Shimmel, who was previously Chief Strategy Officer at the agency, succee ...
- FTD Shows It's More Than Flowers In Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2022
Creative shows how the brand can make gift-giving simpler, with examples f ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk Ratings
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Colle McVoy Produces 'Incredible' Campaign For Children's Health
MAD, Fern Siegel - Tuesday, November 29, 2022
The centerpiece spot showcases the range of technology and care at Children ...
- Giant Spoon Names Noel Cottrell Partner, Creative Chair
MAD, Steve McClellan - Tuesday, November 29, 2022
The addition of Cottrell signals Giant Spoon's intent to compete for larg ...
- Mindshare Named Media Agency, GroupM Holding Company Of The Year
MediaDailyNews, The Editor - Wednesday, November 30, 2022
MediaPost has selected GroupM as its holding company, and its Mindshare un ...
- Hanson Dodge Taps Pope For New Assoc. Media Director Role
People on the Move, Steve McClellan - Tuesday, November 29, 2022
Milwaukee-based Hanson Dodge has hired Maggie Pope in the new role ...
- Google, iHeartMedia Sued By FTC And States Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, November 28, 2022
The FTC and seven states sued Google and iHeartMedia over ads ...
- McKinney Names 2 Group Client Directors To Reflect Agency Growth
MAD, Fern Siegel - Monday, November 28, 2022
The creative agency adds to its ranks. It also debuted McKinney Healt ...
- House 337 Debuts Social-First Practice, Campaigns Created In Real Time
MAD, Fern Siegel - Monday, November 28, 2022
House 337 is launching a new unit - Native Social & Conte ...
- Paradise Advertising & Marketing Ups Rudy Webb To President
People on the Move, Fern Siegel - Monday, November 28, 2022
Webb will ensure the agency contributes to DEI, sustainable and regenerative touri ...