Korber Pharma Selects Wunderman Thompson For Global Marketing

by Fern Siegel , August 28, 2023

Global pharmaceutical technology company Körber Pharma named Wunderman Thompson to lead their global marketing communications.

The assignment was won after a multi-stage pitch process.

The agency, led by Wunderman Thompson Germany, will produce work that brings the brand's promise — "Delivering the difference in pharma" — to life.

Christian Gamperl, director of marketing for Körber Pharma, said: “Our ambition is to set the standard for pharma brand communication in the B2B sector.”

Stephan Lämmermann, Chief Growth & Technology Officer for Wunderman Thompson Germany, added: “Research shows that inspiring emotion in B2B ads is 7x more effective than delivering rational benefits alone. We’re looking forward to using this as our guiding principle within our work for Körber.”

Wunderman Thompson has developed B2B strategies for various brands, including Canon, Duracell, GE, IKEA and Microsoft.

In April 2023, the global network launched Inspired B2B to encourage brand growth.

The win adds to Wunderman Thompson Germany’s extensive health and B2B client portfolio, which includes Bayer, Carl Zeiss Meditec and AbbVie.

accounts, agency, europe, pharma

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