- Cedar Pine Enters Marketing Via PJA Acquisition
MAD, Fern Siegel - Monday, December 19, 2022
Cedar Pine wants to build an ecosystem of marketing services agencies, a ...
- Miracle On 33rd Street: UM's 'Dear Santa' Picked Up As Six-Part Hulu Series
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
The documentary and its spinoff series are branded entertainment created for t ...
- Report: COVID, Economy Are Gen Z Dream Crushers
Mediapsssst, Richard Whitman - Monday, December 19, 2022
Macroeconomic events and the pandemic have shaken the generation's faith in achievi ...
- With a 6-On, 2-Off Workflow, Your Agency Can Start Being More Proactive and Creative
MAD, Drew McLellan - Friday, December 16, 2022
Constantly scrambling to put out fires means clients have all the powe ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Proof Taps Prince As First Chief Growth Officer
MAD, Fern Siegel - Thursday, December 15, 2022
The shop recently recast itself as a "brand liberation agency," freeing bran ...
- Agnes Fischer Succeeds Amani Duncan As President BBH USA
MAD, Steve McClellan - Thursday, December 15, 2022
The Publicis Groupe agency has also named Alan Stout Chief Strategy Office ...
- Happy Holidays From Santa's AI-Generated 'Brother'
Mediapsssst, Richard Whitman - Thursday, December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creati ...
- Cabral Heads Strategy For David&Goliath
MAD, Fern Siegel - Wednesday, December 14, 2022
The new hire's reimagined strategic approach is called "slingshot" to help clien ...
- Dept Acquires U.S. Commerce Agency Melon
MAD, Steve McClellan - Wednesday, December 14, 2022
Melon has offices in Chicago and Atlanta, as well as a growi ...
- Aspen Group Taps DentsuX For Aspen Dental, ClearChoice, Motto Brands
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
The agency will handle media planning and buying for the mass market ...
- Brunet|Garcia Announces Management Reorganization
People on the Move, Steve McClellan - Wednesday, December 14, 2022
Agency Brunet|Garcia has announced a leadership reorganization with Kimberly Collins being promot ...
- Chandler Upped To Vault49 ECD, Oversees NY And London Studios
MAD, Fern Siegel - Tuesday, December 13, 2022
The two new promotions are part of the agency's global restructuring. ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- ANA Finds Commissions Persist, More For Media Than Other Services
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
Media planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- Ten Years After, Local Media Shop Embodies Sandy Hook
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
When Mediassociates moved to the hamlet months before the tragedy, it h ...
- MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
MAD, Fern Siegel - Monday, December 12, 2022
The deal is a diversification move, boosting its services as well ...
- Agencies Give Back While Showing Off Their Creative Chops
MAD, Steve McClellan - Monday, December 12, 2022
It's the season of giving and every year ad agencies find ti ...
- IPG's Huge Creates New Editorial Platform, Hires Veteran Journalist To Run It
Mediapsssst, Richard Whitman - Monday, December 12, 2022
The platform, dubbed Huge Moves is said to be editorially independent fr ...
- Hormel Bacon Spot Unites Families During Christmas 'Fight'
Out to Launch, Fern Siegel - Monday, December 12, 2022
BBDO MLPS positions Black Label Bacon as a holiday peacemaker. ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
Google apologized last week for the "inconvenience" it caused online publishers wh ...
- 'Response Time Matters' Campaign Acts As Health Alert For Firefighters
MAD, Fern Siegel - Thursday, December 8, 2022
Denver creative agency Cactus, along with the advocacy group DetecTother, fashioned ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Social Agency The Fifth Adds Two Senior Executives In U.S. Expansion Bid
Mediapsssst, Richard Whitman - Thursday, December 8, 2022
The UK-based News Corp.-owned agency has added TikTok veteran Subin Kim ...
- Mother Taps Davis-Lyons For NY CCO Post
People on the Move, Steve McClellan - Thursday, December 8, 2022
Independent creative agency Mother has appointed Oriel Davis-Lyons Chief Creative Officer f ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- Nature's Bounty Selects Terri & Sandy As AOR
MAD, Fern Siegel - Wednesday, December 7, 2022
The agency will handle creative and strategic marketing duties for the 50-year-o ...
- Constant Contact Works With Media Consultants And ShipStation To Drive Email
Email Marketing Daily, Ray Schultz - Wednesday, December 7, 2022
Media Consultants offers what it says is an affordable way for bran ...