- Dentsu, Clients Back Expansion Of Gia Peppers-Hosted Program
Mediapsssst, Richard Whitman - Tuesday, September 26, 2023
"More Than That with Gia Peppers" is expanding with a four-part limit ...
- Voice Cloning Tech Deployed For Literacy Campaign
MAD, Steve McClellan - Monday, September 25, 2023
ProLiteracy has applied the technology to assist low-literacy parents to improve readi ...
- Hey Alli, I'm Still Waiting For Your Answer
Media 3.0, Joe Mandese - Tuesday, September 26, 2023
Tech-savvy PMG this morning became the latest in a long line ...
- IPG Health Helps Clients Diversify Their Clinical Trials
Mediapsssst, Richard Whitman - Monday, September 25, 2023
According to the firm, main obstacles to more diversified trials revolve arou ...
- Klick Health Expands London-based EMEA Leadership Team
People on the Move, Steve McClellan - Tuesday, September 26, 2023
Toronto-based health-care marketing specialist Klick Health announced its UK-based leadership team f ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- Wunderman Thompson Reveals New AI-Driven Ad Testing Tool
MAD, Steve McClellan - Friday, September 22, 2023
The testing program, known as Reveal, was developed in-house to measure audien ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- Team One's Legacy Lab Seeks Talented Change Agents For Scholarship
Mediapsssst, Richard Whitman - Friday, September 22, 2023
The award is designed to recognize African American students who strive ...
- The State Of The Media Planning & Buying Union (Um, What Union?)
Planning & Buying Insider, Joe Mandese - Monday, September 25, 2023
If you're a planner or a buyer, get a copy of t ...
- Sparkling Ice Selects RTO+P As AOR, MRM For Media
Accounts on the Move, Fern Siegel - Thursday, September 21, 2023
RTO+P will drive the beverage's creative campaign executions. ...
- Nishimura Returns To Innocean USA As Chief Digital Officer
MAD, Fern Siegel - Thursday, September 21, 2023
Steven Nishimura previously worked at Innocean on the digital and CRM si ...
- Havas Wins Shell Media Account Amid Protests Against Agencies Promoting Fossil Fuels
MAD, Steve McClellan - Thursday, September 21, 2023
The award was confirmed the same week that Clean Creatives issued i ...
- GroupM's Wavemaker Takes H1 Global New Biz Crown
MAD, Steve McClellan - Thursday, September 21, 2023
That's according to agency research firm COMvergence, which released its analysis ...
- YouTube To Introduce Gen AI-Based Dream Screen Next Year
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
YouTube will provide a variety of tools for creators, agencies, and brand ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
Microsoft Advertising has announced the addition of Copilot to its ad platfor ...
- Serviceplan Wins Global Marketing Account For Lufthansa
Mediapsssst, Richard Whitman - Thursday, September 21, 2023
Lufthansa has worked with Accenture Song for the last dozen years. T ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- Stagwell To Help Commercialize RealClearPolitics During '24 Election Cycle
Mediapsssst, Richard Whitman - Wednesday, September 20, 2023
Stagwell agencies Code And Theory, Gale and Multiview will create a varie ...
- TBWA\Helsinki Taps Pineda As CCO
People on the Move, Fern Siegel - Wednesday, September 20, 2023
Previously, Pineda was executive creative director, TBWA\RAAD in Dubai. ...
- Outer Retains adQuadrant As Digital AOR
Accounts on the Move, Fern Siegel - Wednesday, September 20, 2023
The agency will continue to produce online marketing campaigns, as well ...
- Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
MAD, Steve McClellan - Tuesday, September 19, 2023
The Clean Creatives 2023 report is timed to "Climate Week NYC" a ...
- New 4A's Partnership To Help Agencies Reduce Carbon Footprints
MAD, Steve McClellan - Tuesday, September 19, 2023
51toCarbonZero helps companies measure, analyze and report their carbon footprint and crea ...
- Rob Reilly And Friends Scream Creativity In New Podcast
Mediapsssst, Richard Whitman - Tuesday, September 19, 2023
The program is produced by WPP and its production unit Hogarth a ...
- Argonaut Named Creative AOR for Codigo 1530
MAD, Fern Siegel - Monday, September 18, 2023
Argonaut will develop a campaign that drives awareness and differentiation in t ...
- Brainlabs Secures 'Landmark' Investment From Falfurrias Capital Partners
MAD, Steve McClellan - Monday, September 18, 2023
The agency said the investment would be used to support its glob ...
- Toyota Plays Up Diversified EV Offerings
Marketing Daily, Tanya Gazdik - Monday, September 18, 2023
The automaker offers a range of vehicles "featuring a diverse portfolio ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Le Truc Names Neumann Chief Creative Officer
MAD, Fern Siegel - Friday, September 15, 2023
In the past year, Le Truc, a Publicis agency, has worked ...