- Dunleavy Returns To McCann For New NA Leadership Role
MAD, Steve McClellan - Monday, January 9, 2023
He's leaving Ogilvy to take on the new position of President, McCa ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Acadia's Jared Belsky On Why CRO Is The New White Space
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
His 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- Spotter, Havas Media Group Unveil New Partnership
Mediapsssst, Richard Whitman - Monday, January 9, 2023
It's designed to back diverse creators on YouTube, the Google and Alphabet-own ...
- Brandience Serves Up Biggby Coffee As New AOR
Accounts on the Move, Fern Siegel - Friday, January 6, 2023
The agency's CEO said the win allows it "to leverage our de ...
- Disjointed Industry Committee
MediaDailyNews, Joe Mandese - Monday, January 9, 2023
The major networks announced a joint industry committee (JIC) this morning ...
- Creative All-Star: Shana Bellot
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
What’s in a name? For openers, a quirky, offbeat agency name ge ...
- Long-Time WPP Executive Jeremy Bullmore Dies At 93
Mediapsssst, Richard Whitman - Friday, January 6, 2023
The firm said he died peacefully at home. Bullmore had just retir ...
- Paid-Search Ad Spend Falls 18% On Average In December
Performance Marketing Insider, Laurie Sullivan - Monday, January 9, 2023
The average daily amount spent in paid-search advertising fell 18% in Decemb ...
- Lowering Growth Expectations, Empower Trims Staff By 15%
MAD, Steve McClellan - Thursday, January 5, 2023
The agency doubled in size from 2018 to 2021, although growth moderat ...
- OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
MediaDailyNews, Joe Mandese - Friday, January 6, 2023
LAS VEGAS -- "There will be more walled gardens in the future ...
- The Leading Exporter Of Weapons Of Mass Disruption
Red, White & Blog, Joe Mandese - Friday, January 6, 2023
"We are talking about social media, we're talking about generative artificial intelligenc ...
- Friedman Elevated To CEO At Goodway Group
MAD, Steve McClellan - Wednesday, January 4, 2023
Jay Friedman, a 16-year veteran of the agency succeeds David Wolk, w ...
- Management Reorganization At Wray Ward
People on the Move, Steve McClellan - Wednesday, January 4, 2023
Charlotte, NC-based creative agency Wray Ward has promoted John Roberts to Chief Creati ...
- WeightWatchers 'Returns' To Feeling Good
MAD, Fern Siegel - Friday, December 30, 2022
The three spots in the "Returns" campaign were created by Maximum Effor ...
- Morrison Appoints Forgione As CEO
People on the Move, Fern Siegel - Friday, December 30, 2022
A 23-year vet of the independent agency, Forgione most recently served ...
- Dagger Spins Off Butter.ATL, Takes Minority Stake In Social-Media Channel
MAD, Fern Siegel - Thursday, December 29, 2022
More than 120,000 followers access Butter daily for stackable content on a ...
- Will Humans Colonize Mars Before The Metaverse?
Mediapsssst, Richard Whitman - Thursday, December 29, 2022
Rebel Interactive Chief Strategy Officer BJ Kito offers his own set ...
- Jack Daniels Taps BBDO India As Integrated Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, December 28, 2022
The agency will handle creative strategy for the Indian market and localizati ...
- Kia America Expands Partnership With St. Jude
Marketing Daily, Tanya Gazdik - Wednesday, December 28, 2022
"A lot of the kids can't get out, so we brought t ...
- What Psssst You Off In 2022
Mediapsssst, Richard Whitman - Tuesday, December 27, 2022
Stories focusing on new trends like the metaverse, and retail media pull ...
- Ex-Pfizer, ConcertAI Executive Brings Pharmaceutical Expertise To Constellation Agency
Digital News Daily, Colin Kirkland - Friday, December 23, 2022
Gunn's appointment comes at a time when Constellation s doubling down ...
- Test Drive: Kia EV6 GT Packed With Power
Drive Time, Tanya Gazdik - Monday, December 19, 2022
Although it has a limited production, Kia is advertising the EV6 ...
- Assembly Taps Bryant For Global Chief Marketing Officer Role
MAD, Steve McClellan - Friday, December 23, 2022
Bryant is replacing former CMO Mary Beth Keelty, who will move in ...
- Bright Mountain Media Appoints Jonathan Slavin As CRO
Email Marketing Daily, Ray Schultz - Friday, December 23, 2022
Digital platform Bright Mountain Media has named Jonathan Slavin chief revenue office ...
- Focus On Consumer Journeys, Outcomes To Optimize Retail Media Investments
MAD, Chris Reebie - Thursday, December 22, 2022
Tactical pieces (search, programmatic, etc.) are often the focus. But it's real ...
- Nicholson Joins Hill Holliday As Chief Creative Officer
People on the Move, Steve McClellan - Wednesday, December 21, 2022
Interpublic Group’s Hill Holliday has appointed Peter Nicholson as its new Chi ...
- EggLife Foods Selects Haberman As AOR
MAD, Fern Siegel - Wednesday, December 21, 2022
Haberman will be a one-stop shop for media buying and planning, creati ...
- Leadership Change At GroupM's OOH Agency Kinetic
MAD, Steve McClellan - Wednesday, December 21, 2022
With the departure of Keith Kaplan the OOH unit will now ...
- SAMY Alliance Taps Fernandez As U.S. Managing Director
People on the Move, Fern Siegel - Wednesday, December 21, 2022
Samy Alliance, a global network representing eight independent ad agencies, upped t ...