• by Fern Siegel , September 20, 2023

Alex Pineda was appointed Chief Creative Officer of TBWA\Helsinki.

A Cannes Lion winner, he will work alongside ECD Laura Paikkari and report directly to TBWA Nordic President Sami Tikkanen.

"With iconic campaigns for brands such as Nissan, KFC and Louvre, the work of Alex and his team has made a strong mark not only in the United Arab Emirates, but also in the entire MENA region. This is the most interesting creative industry recruitment in 2023 that brings international perspective, cultural insights and creates pull to the Finnish market," said Nordic President-CEO TBWA\Helsinki, Sami Tikkanen.

Previously, Pineda was executive creative director, TBWA\RAAD in Dubai.