- Nutro Debuts New Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2023
The new logo features the addition of a tail in motion " ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...
- Networks To Media Shops: Join Our 'JIC'
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
"Expanding on conversations with the ANA, the JIC has elicited participation fr ...
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Television News Daily, Wayne Friedman - Friday, January 20, 2023
TV viewers are more concerned about seeing "entertaining" ads -- and on ...
- Horizon Sports & Experiences Unveils 'Pickleball Slam' With Quartet Of Tennis Legends
MAD, Steve McClellan - Wednesday, January 18, 2023
HS&E partnered with InsideOut Sports & Entertainment to create the event whi ...
- Brownstein Promotes Allsman To President
Mediapsssst, Richard Whitman - Wednesday, January 18, 2023
Erin Allsman is the first non-family member to hold the title sin ...
- Nelson Named WPP's Global Client Lead For IBM
People on the Move, Fern Siegel - Wednesday, January 18, 2023
Based at Ogilvy, Nelson is expected to deliver client experience via Eight ...
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new analysis from Standard Media Index also reports Reddit for t ...
- Dentsu X NA Taps Meranus As CEO
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2023
Formerly chief media officer, she reports to Dentsu Media Americas CEO Do ...
- TBWA\Chiat\Day Declares End Of 'Old Advertising'
Mediapsssst, Richard Whitman - Tuesday, January 17, 2023
The Omnicom agency announced in the New York Times today that it ...
- Publicis Unveils 'Working With Cancer Pledge' At Davos
MAD, Steve McClellan - Tuesday, January 17, 2023
The impetus for the effort was Publicis Groupe CEO Arthur Sadoun's o ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new platform is a proprietary AI tool Horizon claims buys mo ...
- Media All Star: Krystal Olivieri
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
If data is the "new currency," then Krystal Olivieri might also ...
- New Media Agency In The Works At IPG
Mediapsssst, Richard Whitman - Monday, January 16, 2023
It's called "RED," and UM Worldwide posted an ad last week ...
- Publicis Worldwide Names Sah As SVP
People on the Move, Fern Siegel - Monday, January 16, 2023
A longtime ad vet, Sah has held posts at Lowe Lintas, Hav ...
- Wehype Expands Influencer Marketing For Mobile Gaming
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
Influencer marketing agency Wehype has announced an expansion of its services in ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
MediaDailyNews, Joe Mandese - Sunday, January 15, 2023
"We're finalizing that over the next week or so," GroupM Global Direct ...
- Media All Star: Michael Gullaksen
MediaPost All Stars, Laurie Sullivan - Sunday, January 8, 2023
An agency’s success begins at the top. A positive culture supports chan ...
- Golin Unveils DEI-Focused Night School; AAF Unveils Most Promising Multicultural Students
Mediapsssst, Richard Whitman - Friday, January 13, 2023
The Golin program contains hands-on training with industry experts in areas su ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- Tinuiti Named Digital Marketing AOR For Five Unilever Wellness Brands
MAD, Steve McClellan - Thursday, January 12, 2023
The brands include Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Heal ...
- New Owners Bring Decades Of Industry Experience To Empower's Next Chapter
Mediapsssst, Richard Whitman - Thursday, January 12, 2023
After a career in front of the camera, Ashlee Clarke founded ...
- Ogilvy Company Publishes Second Issue Of 'EXP.' Magazine
Publishers Daily, Ray Schultz - Thursday, January 12, 2023
The magazine focuses on how to provide a good customer experience. ...
- Havas Formula Promotes Reid, Cadena To CEOs
MAD, Steve McClellan - Wednesday, January 11, 2023
Reid takes over the firm's PR business (Havas Formula), and Cadena lea ...
- McCormick Consolidates Global Media At Dentsu X
MediaDailyNews, Joe Mandese - Thursday, January 12, 2023
The assignment follows a decade-long relationship for Dentsu handling regional accounts f ...
- MMGY Global Taps Burnett, Mondelez Alum Flannery To Be Its First CMO
Mediapsssst, Richard Whitman - Wednesday, January 11, 2023
The agency said Flannery is tasked with leading the company's global marketi ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation Research
MAD, Steve McClellan - Tuesday, January 10, 2023
Those are top priorities in a busy agenda that the 4A's h ...
- Creative All Star: Alex Strimbeanu
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Based in Bratislava, Slovakia, the offices of JANDL are not far fr ...
- Doe-Anderson Unveils New Leadership Team As Birnsteel Ascends To CEO
Mediapsssst, Richard Whitman - Tuesday, January 10, 2023
Succeeding Todd Spencer (who becomes Executive Chairman) John Birnsteel is just t ...