- B-Corp Agencies Demand Havas, Others Be Stripped Of B Corp Status
Mediapsssst, Richard Whitman - Friday, October 20, 2023
A complaint letter To B Lab coordinated by Clean Creatives argues th ...
- Coegi Ups Kluba To Lead Operations, Analytics
People on the Move, Fern Siegel - Friday, October 20, 2023
Kluba has been with Coegi since 2019. She was critical in shapi ...
- Jung von Matt Debuts London Office, First Campaign For Vauxhall/Opel
MAD, Fern Siegel - Thursday, October 19, 2023
The London outpost will be led by Rob Conibear, managing director, wi ...
- Breton Charged With Building Battery Canada
MAD, Fern Siegel - Thursday, October 19, 2023
Pete Breton was named the first president-executive creative director, Battery Canada. ...
- Havas Posted 4.5% Organic Growth In The Third Quarter
MAD, Steve McClellan - Thursday, October 19, 2023
Parent company Vivendi reported results today after the close of the tradi ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The standards come from an ad hoc collaboration of OMG agencies, clien ...
- Havas Taps Co-CEOs To Run NY Office
People on the Move, Steve McClellan - Thursday, October 19, 2023
Havas New York has named Co-CEOs to run the agency. Sarah Collinso ...
- IPG Unveils New Identity Platform Developed By Acxiom
MAD, Steve McClellan - Wednesday, October 18, 2023
According to IPG, Real ID enhances a marketer's existing first-party data, "witho ...
- Dentsu Launches Decarbonization Effort For Japan
Mediapsssst, Richard Whitman - Wednesday, October 18, 2023
Similar efforts are underway in Europe and the U.S., but Dentsu sa ...
- Lederer Joins Publicis NY As Head Of Strategy
MAD, Fern Siegel - Tuesday, October 17, 2023
Tony Lederer will lead strategy for Citi's Power of One, which unit ...
- GroupM, The Goat Agency, Amazon Collaborate On Shoppable Content
MAD, Steve McClellan - Tuesday, October 17, 2023
Exclusive to GroupM clients, the effort was developed by The Goat Agenc ...
- WPP's Latest Merger Ties VMLY&R And Wunderman Thompson
MAD, Steve McClellan - Tuesday, October 17, 2023
VML is the surviving brand. Jon Cook, who has led VMLY&R, becom ...
- Omnicom Reports Q3 Growth, Wren Predicts 'Very Successful' 2024
MAD, Steve McClellan - Tuesday, October 17, 2023
The company now expects that organic growth for the full year wi ...
- The Shipyard Continues Win Streak With Prestige Consumer Health Care
Mediapsssst, Richard Whitman - Tuesday, October 17, 2023
The agency will handle the company's estimated $21 million media account. Oth ...
- Omnicom Names Kanthy CEO Of New Ad Services Group In India
People on the Move, Steve McClellan - Tuesday, October 17, 2023
Omnicom has formed a new advertising services group in India and tapp ...
- Quest Nutrition Names BBH USA Lead Creative Agency
Accounts on the Move, Steve McClellan - Monday, October 16, 2023
Quest Nutrition, part of The Simply Good Foods Company, has named BBH U ...
- Pilon Promoted To Group Creative Director, Mosaic
MAD, Fern Siegel - Monday, October 16, 2023
Nick Pilon played a major role in developing some of the agency ...
- Ex-Y&R CEO David Sable Named Vice Chair At Stagwell
MAD, Steve McClellan - Monday, October 16, 2023
Sable is tasked with driving new solutions for clients as well ...
- Wavemaker Taps UM's Jones As Global Colgate-Palmolive Lead
MediaDailyNews, Joe Mandese - Tuesday, October 17, 2023
Jones, who reports to Wavemaker Global Client President Alastair Bannerman, joins fr ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Dentsu Takes Equity Stake In U.S. 'Character Engine' Developer
Mediapsssst, Richard Whitman - Friday, October 13, 2023
The tech firm Inworld AI is using AI to give virutal characte ...
- Ogilvy Canada Selects Perron As Chief Client Officer
People on the Move, Fern Siegel - Friday, October 13, 2023
Chris Perron will be responsible for client development and account management strat ...
- Marketing-Mix Modeling Looking From The Bottom Up
Performance Marketing Insider, Laurie Sullivan - Monday, October 16, 2023
Marilyn Barnett was an on-camera model for a local grocery store. Wh ...
- Dentsu Group Promotes Malegori To COO; Elevates Lin To Global Practices Head
MAD, Steve McClellan - Thursday, October 12, 2023
Malegori will also continue as EMEA region CEO. Lin is tasked wi ...
- Now Batting For Stagwell Is Left Field Labs
MAD, Steve McClellan - Thursday, October 12, 2023
Stagwell said the digital agency will help guide clients in designing a ...
- GroupM Betas Walmart Retail Media Certification Program
MediaDailyNews, Laurie Sullivan - Thursday, October 12, 2023
The training and certification program for media buyers, partners and self-serve advertise ...
- Lewis Takes Reins As The &Partnership CEO, U.S.
MAD, Fern Siegel - Wednesday, October 11, 2023
A 10-year veteran of the agency, Lewis previously served as managing directo ...
- Assembly Taps Wavemaker's Roberts To Lead Search, Ecommerce In Europe
MAD, Steve McClellan - Wednesday, October 11, 2023
Based in London and starting this month, he will lead a te ...