- The Next Frontier: StartRocket Launches Space-Marketing Agency
MAD, Fern Siegel - Monday, October 17, 2022
Its aim is to connect brands with the space industry, linking nation ...
- Omnicom Group Adds Chief Client Officer Role, Taps Critical Mass' Lennon To Fill It
MAD, Steve McClellan - Monday, October 17, 2022
Lennon will be responsible for leading Omnicom's Global Client Leaders (GCL) Gro ...
- Agency Gut Taps DDB's Diquez For New Global CEO Role
MAD, Steve McClellan - Monday, October 17, 2022
The appointment is effective next month and Diquez will work with agen ...
- FKQ Names Rodriguez As Executive Creative Director
People on the Move, Fern Siegel - Monday, October 17, 2022
The 20-year ad vet has worked on many high-profile brands, including ...
- Bakery Polishes Pearl In Texas, Wins Creative, Media Assignments
MAD, Fern Siegel - Friday, October 14, 2022
A former brewery, Pearl is now a 22-acre site, located on t ...
- Next Fifteen Shareholders To Vote On M&C Saatchi Acquisition
MAD, Steve McClellan - Friday, October 14, 2022
A meeting has been set for Oct. 25 when shareholders will vo ...
- IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
MAD, Steve McClellan - Friday, October 14, 2022
Celebrity Cruises has been ramping up spending of late as the crui ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- Mindgruve Wins AOR Duties For First Horizon Bank
Accounts on the Move, Steve McClellan - Thursday, October 13, 2022
San Diego-based digital marketing agency Mindgruve has been selected as the Agen ...
- Gronblom Tapped As Executive Creative Director, FCB New York
MAD, Fern Siegel - Thursday, October 13, 2022
Gronblom will serve as creative lead on Marcus by Goldman Sachs, ...
- Mediabrands Expands Its Media Responsibility Index
MAD, Steve McClellan - Thursday, October 13, 2022
Since its launch in 2020 it has evolved from an evaluation ...
- Microsoft Touts Power, Versatility Of Surface Laptop 5 In New Ad
Marketing Daily, Todd Wasserman - Thursday, October 13, 2022
Other features include "a precision tuned touchpad," and "our most responsive touchscre ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- MMGY Acquires Travel/Hospitality Specialist Wagstaff Media & Marketing
Mediapsssst, Richard Whitman - Thursday, October 13, 2022
Wagstaff is the tenth acquisition by MMGY Global since private equity fi ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- CP+B Unveils New Leadership Team With Brad Simms At The Helm
MAD, Steve McClellan - Tuesday, October 11, 2022
Simms will retain his roles as Gale CEO and Chief Product Office ...
- A&G, Zeta Global Partner On Journalism 'Inclusion List' For Ad Buys
MAD, Steve McClellan - Wednesday, October 12, 2022
The effort is part A&G's initiative to support professional journalism and i ...
- Publicis Groupe Terminates CMO Billingsley
MAD, Steve McClellan - Wednesday, October 12, 2022
The holding company didn't have much to say about the matter b ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
MediaDailyNews, Joe Mandese - Thursday, October 13, 2022
The agency, Anagram, is being billed as "remote-first" and has no geograph ...
- With Help From Agency Odysseus Arms, Bill Repositions As An SMB Growth Engine In Its First Ad Campaign
Out to Launch, Steve McClellan - Wednesday, October 12, 2022
As it drops “.com” from its name, financial automation software provider Bi ...
- BBH's Black Sheep Studios Forms Production Company, Builds Separate Client Roster
MAD, Fern Siegel - Tuesday, October 11, 2022
BBH's Black Sheep Studios is forming a full-service, direct-to-brand company, reflecting t ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- House 337, Good Business Team For Ethical Consulting Service That Promotes Sustainability
MAD, Fern Siegel - Monday, October 10, 2022
The House 337 approach encourages businesses to link sustainability with core busine ...
- Stagwell Media Network Expands, Rebrands
MAD, Steve McClellan - Monday, October 10, 2022
The network added several creative shops in August and has been renam ...
- Toyota Encourages Owners To 'Live Legendary'
Marketing Daily, Tanya Gazdik - Monday, October 10, 2022
The campaign from Saatchi & Saatchi showcases the SUV's space for famili ...
- Serviceplan Bets Big On Web3, Unveils DCNTRL
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2022
The new metaverse studio touts a full-service portfolio -- "from the fir ...
- Blue Chip Agency Celebrates Anniversary The Newfangled Way: In The Metaverse
Mediapsssst, Richard Whitman - Monday, October 10, 2022
Chicago-based marketing agency Blue Chip just held its 40th anniversary party ...
- Cue The Music: Wunderman Thompson Launches Prism To Enhance Client Options
MAD, Fern Siegel - Friday, October 7, 2022
Prism, WT's in-house sports and entertainment marketing agency, provides extra leverage, ...
- DDB Fresh Debuts, Applies Fashion Innovation To Non-Fashion Brands
MAD, Fern Siegel - Friday, October 7, 2022
The new agency, based in Prague, will create fashion products, collections a ...
- AKA Adds 2 Senior Hires To Promote Social, Paid Media
People on the Move, Fern Siegel - Friday, October 7, 2022
Entertainment arts ad agency AKA named Melanie Brister, head of social med ...