Stagwell’s Assembly has hired Dan Roberts to be Head of Search & E-Commerce in Europe, where he’ll work with clients to drive digital marketing initiatives in the region.   

Based in London and starting this month, he will lead a team of 60+ staffers and report to Assembly Europe CEO Matt Adams.   

Roberts joins Assembly with over 12 years of experience at global network agencies, including Dentsu and GroupM. He most recently served as the Head of Paid Search at GroupM’s Wavemaker. Collaborating with Google, Roberts spearheaded the adoption of Performance Max and other AI-driven ad formats at the agency. He was named a Top-20 Search Specialist by Google.  

Earlier he held senior search roles at Dentsu International, Mindshare and iProspect.   

“As we continue evolving as an agency and adapting to the ever-changing digital landscape, Dan will play a pivotal role in our success,” said Adams.