- Nielsen Adds Edison's Podcast Metrics To Data Options
MAD, Fern Siegel - Friday, February 3, 2023
The Share of Ear and Edison Podcast Metrics services are based ...
- Litvinov Named President, Left Off Madison
People on the Move, Fern Siegel - Friday, February 3, 2023
Previously, he led media teams at Dentsu International for clients including Hitac ...
- 'Where's Disney?'
TV Watch, Joe Mandese - Monday, February 6, 2023
That's what a veteran source asked when we reported that OpenAP form ...
- Bastion Selects Chavez To Lead Creative In U.S.
MAD, Fern Siegel - Thursday, February 2, 2023
Bastion USA CEO Dax Cornelius said the hire demonstrates the company h ...
- Beating Expectations, Publicis Groupe Reports 10.1% Growth For 2022
MAD, Steve McClellan - Thursday, February 2, 2023
Q4 growth was 9.4% and the company's initial guidance for 2023 ...
- What's In A Name? Agencies Are Seeing 'Red'
Mediapsssst, Richard Whitman - Thursday, February 2, 2023
Red is a hot color, right? It's often associated with what's curre ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns
Digital News Daily, Karlene Lukovitz - Thursday, February 2, 2023
The objectives are to optimize supply-chain consistency and financial and operational transpare ...
- Taking Action So Your Marketing Analytics Deliver in 2023
MAD, Nathan Bauer - Wednesday, February 1, 2023
The data world doesn't sit still and getting where you want ...
- Known Appoints Former UM U.S. CEO Kasha Cacy Chief Media Officer
MAD, Steve McClellan - Wednesday, February 1, 2023
The role is new and Cacy will lead Known's burgeoning global med ...
- Smile, You Work At A Media Agency
MAD, Steve McClellan - Wednesday, February 1, 2023
Media agency executives at 4A's Decisions today discussed topics including talent a ...
- Audi Launches CX Digital Agency
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
Audi RED will be led by Marco Tomada and Stephan Strecker, wi ...
- Publicis Reports Strong Organic Growth, Meta Shows Improvement
MediaDailyNews, Joe Mandese - Thursday, February 2, 2023
More mixed signals for advertising growth trends, albeit largely positive ones, fr ...
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
MAD, Steve McClellan - Tuesday, January 31, 2023
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 1 ...
- To Thrive, Agencies Need To Focus On Innovation And The Long Term
MAD, Judith Carr-Rodriguez - Tuesday, January 31, 2023
And long term means the next decade, not the next twelve month ...
- Former GroupM Intel Chief Brian Wieser Forms Consultancy, Launches Newsletter
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2023
Less than a week after officially stepping down at GroupM, Wieser launch ...
- Media Owner Committee To Pitch 'JIC' Progress At NBCU One23
Television News Daily, Wayne Friedman - Wednesday, February 1, 2023
Key execs from the MOC pushing alternative new currencies will appear ...
- McCann Worldgroup Reorganizes To Promote Collaboration, Global Agility
MAD, Fern Siegel - Monday, January 30, 2023
CEO Darryl Lee said the new assignments will allow the company ...
- Former Triad Retail Media Chief Joins Adswerve As CEO
MAD, Steve McClellan - Monday, January 30, 2023
Berdusco has been an Adswerve board member for the last four year ...
- Mauery Heads Client Relationships For Two By Four
People on the Move, Fern Siegel - Monday, January 30, 2023
Mauery reports to Jessica Romaniuk, president of the Chicago office. ...
- NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
Television News Daily, Wayne Friedman - Tuesday, January 31, 2023
NBCU's unified cross-media platform selling service One Platform is streamlining operations ...
- Quantinuum Taps Schermer As Strategic Marketing Agency
Accounts on the Move, Fern Siegel - Friday, January 27, 2023
The agency will lead Quantinuum's brand and digital marketing efforts. ...
- Generative AI - What It Means For Brands, Agencies: Q&A With Invisible North CMO Geoff Renaud
Digital News Daily, Colin Kirkland - Friday, January 27, 2023
Geoff Renaud, CMO of Web3 agency Invisible North, talks about where ...
- CEO Switch At Minneapolis Agency Marketing Architects
MAD, Steve McClellan - Sunday, January 29, 2023
Fifteen-year agency veteran Angela Voss has succeeded founder Chuck Hengel who wi ...
- Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
Mediapsssst, Richard Whitman - Sunday, January 29, 2023
According to the company the acquisition is meant to provide clients wi ...
- Leo Burnett Chicago Selects O'Kelly As ECD
People on the Move, Fern Siegel - Friday, January 27, 2023
Mariana O'Kelly will run the Kellogg's portfolio for the agency. ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- BBH London Win's F&F Business
Accounts on the Move, Fern Siegel - Thursday, January 26, 2023
The account is Tesco's clothing brand. BBH has been Tesco's creative agen ...
- McKinney Ups Influencer Reach, Buys August United
MAD, Fern Siegel - Thursday, January 26, 2023
McKinney's CEO noted micro and mid-tier influencers are August United's focus ar ...
- Hyundai Enlists Kevin Bacon For Pre-Super Bowl Spot
Marketing Daily, Tanya Gazdik - Friday, January 27, 2023
The campaign shows how "early adopters, at any stage in their lif ...