- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Havas Study Tracks Changing Nature Of 'Communities'
Mediapsssst, Richard Whitman - Tuesday, October 25, 2022
One finding: People now tend to identify more closely with their onli ...
- Google: How Agency Folks Really Feel About Automation
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 26, 2022
"I hated automation when I first started doing it," said Patrick Gilber ...
- Karnik Appointed Barkley Chief Media Officer
MAD, Fern Siegel - Monday, October 24, 2022
Barkley chose Karnik largely for her digital and data-first expertise. ...
- Havas Growth Slides To 3.9% In Q3
MAD, Steve McClellan - Monday, October 24, 2022
For the first nine months of the year Havas revenues were abo ...
- Pernod Ricard Taps Publicis Media To Handle U.S. Media
MAD, Steve McClellan - Monday, October 24, 2022
The spirits marketer spends an estimated $40 million on measured media ...
- Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
Mediapsssst, Richard Whitman - Monday, October 24, 2022
That's according to a new study from Adsmovil, Publicis Media and ThinkN ...
- Harbour Selected As Brand, Creative Partner For Away Resorts
Accounts on the Move, Fern Siegel - Friday, October 21, 2022
There will be a new brand positioning launch in 2023. ...
- 5W Digital Starts An Email Marketing Division
Email Marketing Daily, Ray Schultz - Monday, October 24, 2022
The new marketing division will help clients of 5W Public Relations execu ...
- IPG Boosts Outlook After Strong Q3 Growth
MAD, Steve McClellan - Friday, October 21, 2022
But the company acknowledged some deferrals of Q4 project work and th ...
- Infiniti Celebrates The Important Moments That Happen In Vehicles
Marketing Daily, Tanya Gazdik - Monday, October 24, 2022
The full-line campaign highlights the space folks need to have an importa ...
- Spark Foundry: Already Time To Rebrand The Metaverse
MediaDailyNews, Joe Mandese - Monday, October 24, 2022
The agency did not offer a new name for the metaverse, ju ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- 72andSunny Enlarges New York Office, Taps JT Pierce As Managing Director
MAD, Fern Siegel - Thursday, October 20, 2022
Prior to his appointment, Pierce worked for DoorDash, co-leading its Creative Stu ...
- Ford Hands Global Creative Ad Duties To Wieden + Kennedy
MAD, Steve McClellan - Thursday, October 20, 2022
The Portland-based agency succeeds BBDO in the role. BBDO will handle C ...
- Kia Launches NBA-Inspired Spot
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2022
The agency sent teams of documentarians out across the country to captu ...
- Realtor.com's 'House Whisperer' Aims To Help Struggling Homebuyers
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2022
While the campaign is light-hearted, it comes at a time when t ...
- Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
MediaDailyNews, Joe Mandese - Friday, October 21, 2022
"Of the 2,000 climate-related lawsuits ever filed, about a quarter of th ...
- Publicis Media's APX To Fund New Series With J.B. Smoove
Mediapsssst, Richard Whitman - Thursday, October 20, 2022
Publicis Media set up the APX Content Ventures fund earlier this ye ...
- VMLY&R Names 2 Global Leads To Coca-Cola Account
MAD, Fern Siegel - Wednesday, October 19, 2022
Both hires are joining OpenX from WPP, the agency created to servi ...
- Report: Most In-House Creative, Brand Teams Have Restructured In The Last Year
MAD, Steve McClellan - Thursday, October 20, 2022
Among the reasons: better collaboration, efficiency, improving output and providing better custom ...
- Hyundai Focuses On Envy Factor
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2022
The spot is "the epitome of iron sharpens iron," says Eunique Jon ...
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
While monthly data through September suggests the beginning of a new U. ...
- Grocery Giant Ahold Delhaize Hires CitrusAd, Powered by Epsilon, To Expand Retail Media
Mediapsssst, Richard Whitman - Wednesday, October 19, 2022
Combined the Ahold Delhaize USA brands operate more than 2,000 stores a ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- How to Create A Culture Comfortable With Failure To Set You Up For Success Beyond The Holidays
MAD, Sarah Engel - Tuesday, October 18, 2022
In our current media landscape, doing the same thing will no dou ...
- GroupM: Consumers Don't Trust Brand Statements On Roe v Wade Reversal
MAD, Steve McClellan - Tuesday, October 18, 2022
And according to the GroupM study most consumers say the media misinform ...
- Former Ogilvy, WPP Executive Tro Piliguian Dies At 75
MAD, Steve McClellan - Tuesday, October 18, 2022
A native of Egypt Piliguian ran Ogilvy's Canadian and North American operatio ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- Code and Theory Launches Inclusive Design And Marketing Strategy Practice
Mediapsssst, Richard Whitman - Wednesday, October 19, 2022
Social impact strategist Kirstyn Nimmo will lead the practice as group directo ...