Ed Kim has been selected as MRM's Global Chief Commerce Officer. Previously, he was EVP, total commerce experiences.
Kim is credited with leading a 30% growth of the practice and a series of new client relationships and increasing MRM's Salesforce practice, including aligning MRM’s commerce expertise with RafterOne following IPG’s announced acquisition last year.
He reports to Bradley Rogers, MRM Global President and Chief Operating Officer.
“In his elevated role, Ed will accelerate commerce growth opportunities for brands across multiple B2B and B2C categories by integrating our commerce capabilities into every discipline across our global network,” said Rogers.
Kim noted: “As marketing and sales further converge, the need for commerce and creativity to do the same will only increase.”MRM is part of McCann Worldgroup and the Interpublic Group of companies.