Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub

The headlines have been filled in recent weeks with news of the growing rate of suicide among America men---some 38,000-plus killed themselves in 2021, a record high over the past 20 years according to the National Center For Health Statistics.   

On average, men in the United States live shorter, sicker lives than women, dying at younger ages and in greater numbers from 9 of the top 10 causes of death, statistics show. The suicide rate is 3 to 4 times higher for men than for women, depending on the age group.   



To help put a spotlight on men’s mental health issues, Denver-based creative agency Cactus has partnered with other mental health experts on Moonshot For Mankind, which has been created to serve as a men’s mental health resource hub.  

Cactus created the Moonshot For Mankind branding/logo, website, and this anthem video seen on the main website, and social media channels.   

Inspired by the idea that hundreds of thousands of lives in the U.S. would be saved annually if men’s risk of dying was as low as women’s, Moonshot for Mankind was founded by Jed Diamond, a leader in the field of men’s health, and author of Long Live Men: The Moonshot Mission to Heal Men, Close the Lifespan Gap and Offer Hope to Humanity.

Diamond recruited other leaders in the field including Cactus, The Good Men ProjectWarrior Films (led Academy Award-nominated director Frederick Marx), and Shana James, therapist and host of the Man Alive podcast.  

According to Joe Conrad, Cactus Founder and CEO, Moonshot for Mankind is designed to be a strategic hub of information, collaboration and networking for individuals and organizations working in men's health.   

“We've taken on some big challenges, whether it's suicide, mental health challenges on college campuses or impeaching Donald Trump," said Conrad. "You can't get any more important than Moonshot For Mankind."

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