Havas and ecommerce software company Mirakl said today they are partnering to create an independent retail media network for brands and retailers. 

The network will leverage Mirakl’s AI-powered advertising technology optimized for marketplaces and eCommerce.  

The partnership will make Mirakl’s suite of commerce and retail media solutions available to Havas clients to sell on Mirakl-powered marketplaces.  

As part of the alliance, Mirakl will also help Havas clients launch and grow their own marketplaces. 

Mirakl Ads is a retail-first, marketplace-ready ads solution also optimized for eCommerce. It brings together AI-powered technology with a global network of clients and sellers, representing nearly 1.3 billion monthly website visits across Mirakl’s top 200 clients. 

Since 2012, Mirakl – founded by Philippe Corrot and Adrien Nussenbaum – has been powering the platforms of more than 400 B2B and B2C companies, generating over $6 billion in gross merchandise value in 2022. It has an ecosystem of 65,000 third-party sellers, including Leroy Merlin, B&Q, Auchan, Catch, Decathlon, Macy’s, Madewell, NBCUniversal and Galeries Lafayette.  

Since launching in 2020, Havas Market, a strategic full-service eCommerce offering, has grown to over 200 eCommerce consultants and 500+ retail media experts servicing industries across more than 23 countries. The offering saw triple-digit growth in new business in the first half of 2023, with new appointments and projects for 80+ brands, entering new markets including Brazil, Argentina, Poland, Sweden, and Hong Kong.