Havas, Mirakl Partnering On New Retail Media Network

Havas and ecommerce software company Mirakl said today they are partnering to create an independent retail media network for brands and retailers. 

The network will leverage Mirakl’s AI-powered advertising technology optimized for marketplaces and eCommerce.  

The partnership will make Mirakl’s suite of commerce and retail media solutions available to Havas clients to sell on Mirakl-powered marketplaces.  



As part of the alliance, Mirakl will also help Havas clients launch and grow their own marketplaces. 

Mirakl Ads is a retail-first, marketplace-ready ads solution also optimized for eCommerce. It brings together AI-powered technology with a global network of clients and sellers, representing nearly 1.3 billion monthly website visits across Mirakl’s top 200 clients. 

Since 2012, Mirakl – founded by Philippe Corrot and Adrien Nussenbaum – has been powering the platforms of more than 400 B2B and B2C companies, generating over $6 billion in gross merchandise value in 2022. It has an ecosystem of 65,000 third-party sellers, including Leroy Merlin, B&Q, Auchan, Catch, Decathlon, Macy’s, Madewell, NBCUniversal and Galeries Lafayette.  

Since launching in 2020, Havas Market, a strategic full-service eCommerce offering, has grown to over 200 eCommerce consultants and 500+ retail media experts servicing industries across more than 23 countries. The offering saw triple-digit growth in new business in the first half of 2023, with new appointments and projects for 80+ brands, entering new markets including Brazil, Argentina, Poland, Sweden, and Hong Kong.  


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