Interpublic’s MullenLowe has expanded its leadership team with new presidents for the east and west and a newly created chief culture officer role.
The agency has promoted Kelly Fredrickson to chief culture officer and Javier Passerieu to president of MullenLowe West.
Jordan Muse has joined as president of MullenLowe East.
“I’m confident that Kelly, Jordan, and Javi will complement and accelerate our vision,” said Kristen Cavallo, who was appointed Global CEO of MullenLowe last November. She retained her role as CEO of sibling The Martin Agency.
Fredrickson steps into the culture role after a five-year stint leading MullenLowe Boston. The agency said that in the new role Fredrickson will “aim to foster a culture that encourages inquisitiveness, positive dissatisfaction, creativity, experimentation, and risk taking.”
Muse has been serving as executive partner at the Martin Agency. He will partner with executive creative director Tim Vaccarino and head of strategy Ellie Gogan-Tilstone to elevate the creative output across the offices’ clients which include KFC, Navy Federal Credit Union, USGA, E*TRADE, Scotts, JAMRS, Bayer, and Banner Health, among others.
Muse will continue to lead GEICO at the Martin Agency as executive partner and will oversee MullenLowe’s relationship with the brand, since it became a social partner earlier this year.
Before being promoted, Passereiu served as managing director of MullenLowe West. Under his direction, the agency went through a business and creative transformation, helped Corona return to growth, and repositioned the global Grey Goose business, among other acheivemets. As president, he will continue to work in partnership with executive creative directors Laura Sampedro and Carlos Alija and head of strategy Kristina Jenkins, who joined the agency earlier this year.